How to integrate your sales team with personalized CRM?

You have decided what you need a custom CRM software. You will start tracking interactions with prospects, recording business data, and leveraging that information to sell more, better, and faster. How to integrate your sales team with personalized CRM? Here are the key tips to help you implement a CRM system successfully.

 

How to integrate your sales team with personalized CRM? Explain its value

 

Innatos - How to integrate your sales team with personalized CRM? - two hands giving each other a heartCRM software will make it easy for you to analyze performance, track sales trends, and assess the status of your sales team.

 

But your employees don’t care about that, like all prospects, they want to know why this decision will be better for them. The benefits of employee-centric CRM software include:

 

 

Put yourself in their shoes and take the time to understand how they could benefit from CRM software.

 

How to integrate your sales team with personalized CRM? Make it part of the training.

 

Innatos - How to integrate your sales team with personalized CRM? - people together workingYour employees can be cautious with anything that takes them away from the sale, so be strategic when choosing and deploying a CRM. Testing begins at the beginning of a month or quarter when the pressure to meet the quota is less than at the end of a sale period.

 

You must train your employees and design and implementation at the beginning of the next period. For example, at the beginning of the year if your company operates for an annual fee.

 

You should also include training at every new employee training thereafter. For CRM software to really fit into your business, it has to be part of seller training from day one.

 

Provide reps with presets and dashboards.

 

Don’t give your team a completely empty CRM. You should help them by simply organizing their prospects. By territory, by stage of the agreement, anything that makes a coherent image for their representatives when they open the CRM for the first time.

 

Innatos - people together workingYou must give them a basic level of organization so they don’t start from scratch and can work with pre-populated reports with data.

 

How to integrate your sales team with personalized CRM? Provide follow-up tips and tricks.

 

Feedback from your team should be collected periodically to determine weaknesses and where they are succeeding.

 

If your employees regularly experience similar difficulties or are constantly confused about certain parts of the product, investigate the problem, and spread the solution to the team. If you can avoid problems and concerns before they become job locks, you have a much better chance of driving adoption.

 

Incorporate the use of CRM in professional development.

 

Innatos - How to integrate your sales team with personalized CRM? - people together workingTeam leaders set an example for the rest of the employees.

 

Therefore, have each manager incorporate the use of CRM with direct reporting and encourage the use of the software.

 

Managers must establish the expectation that they need to obtain all the information necessary for CRM reviews. Then they must have sellers fill in the missing information.

 

Afterward, it will become a habit for reps to complete this preparation.

 

How to integrate your sales team with personalized CRM? Provide an incentive and motivate your sales team to use CRM.

 

Innatos - people together workingIn the past, when organizations introduced computers to their daily work routines, most employees were not very receptive to the idea. Most of them thought that it would make their processes more complex and that it would be better to do things the old-fashioned way.

 

Conversely, today’s employers can risk a total riot if employees are asked to complete their tasks without computers. Similar is the case with the reluctance of sales professionals to use customer relationship management (CRM) software. They find CRMs to be complex and cumbersome. However, CRM software is the need of the hour and its importance cannot be underestimated. 

 

Today’s competitive landscape requires companies to have a healthy relationship with customers with an effectively channeled business workflow. And that is only possible using a good CRM. Therefore, as the team leader or manager, it becomes your responsibility to motivate your sales team to use a CRM because this is what they need, not what they want.

 

How to integrate your sales team with personalized CRM? The following are ways you can keep your sales reps motivated to use a CRM:

 

Innatos - How to integrate your sales team with personalized CRM? - people together workingInvest in a CRM that is tailor-made for your team.

 

The first step is to choose a CRM that complements your business goals. Smart companies are always committed to CRM that streamlines processes, without unnecessary integrations and features.

 

Also, don’t forget to involve your sales team when selecting a CRM.

 

This will not only help select the optimal solution but will also bring the sales team on board as they will ultimately be the ones to use it.

 

Provide the necessary trainingInnatos - people together working

 

Without training, implementing a CRM is like asking a rugby team to play soccer.

 

The sales representative will be frustrated if he does not understand the system and this will adversely affect his performance. Therefore, CRM training is very important.

So an essential part of CRM implementation is providing adequate training. Make sure they are trained in functionality and features.

 

This can be accomplished through various internal training sessions and by providing e-learning facilities to reps.

 

Show them the positive side

 

It is important that you communicate to your employees the personal benefits of using a CRM. It must be transmitted to them that it is not only a management tool that they are forced to use, but that it also has something for them. 

 

Innatos - How to integrate your sales team with personalized CRM? - crm softwareAppreciate and Publish Achievements

 

Instead of putting pressure on your sales team to use CRM, you should encourage them by appreciating their work. Those who adopt early should be applauded so that the rest can follow. Also, make public announcements (via emails and group meetings) about those who use CRM and meet or exceed their goals. 

 

At Innatos Software we have the best CRM software development for your company. In addition, we help you with the training of your staff to integrate your sales team with personalized CRM.

3 Tips to Effectively use a CRM

Each organization implements a CRM system with the desire to optimize their business processes. In this way, they can improve the quality of customer service, explore new business opportunities and seek new customers. However, only a few are successful. Why? Because most do not adopt CRM best practices, therefore, it leads to a low return on investment. So you need to know the 3 tips to effectively use a CRM.

 

CRM is just a technology and its success ultimately depends on how effectively employees use it. If you want to use your system effectively, keep the following basic points in mind to take advantage of the unlimited potential of this technology. With the 3 tips to effectively use the software, you can achieve success.

 

First, of 3 tips to effectively use a CRM, customize your CRM to your business needs

 

Innatos - 3 Tips to Effectively use a CRM - profileHaving software is the first step in trying to establish closer connections with your prospects and customers. However, a ready-to-use solution will not be able to connect to all departments in your organization. To make the most of your software, you must customize it to your unique business needs.

 

You should customize the look of your system to give it a sleek and vibrant interface, as it is the first app employees sign in to and the last app they sign out of. You can also add or remove workflows, modules, and dashboards in the software based on your business requirements.

 

If you are not satisfied with the default reporting module, you can always get custom reports created. This way you can monitor the performance of your employees and your organization.

 

The possibilities are endless. Therefore, you need to find out what you want from your Customer relationship management for optimal customization.

Second of the 3 tips to effectively use a CRM, update information in the database

 

Innatos - 3 consejos para usar efectivamente un CRM - computadoraThe software is as good as the data available in its knowledge base. The data is used across the organization for multiple reasons, including campaign initiatives, customer service, marketing, etc.

 

A serious problem can arise if your sales representatives do not have access to a mobile CRM system. Since sellers are primarily in the field, they often tend to forget to update customer information in real-time. Even if they go back to the office and then enter the details, they probably won’t remember the granular details, and therefore the information won’t be entirely accurate.

 

You must ensure that your Customer relationship management is compatible with mobile functionality. In this way, you can ensure that sales representatives can collect information at the source and update it in the system in real-time. This results in the data being organized, accurate and error-free. An updated database inevitably increases the results extracted from the software.

 

Third of the 3 tips to effectively use a CRM, train your employees

 

Innatos - empleadosThe cornerstone of your software’s success is its staff, so you must equip them with the essential knowledge and skills necessary to get the most out of the system. Initially, employees will not be very receptive to the idea of ​​training to use new software. Many would think that software would make their processes more complex and that it would be better to do things the old-fashioned way. If the system is too complex and cumbersome, employees won’t embrace technology with an open heart.

 

To get the maximum benefits from Customer relationship management, train your employees and educate them on how their contributions and the use of the system can increase their own productivity and improve their performance. It is recommended to carry out training by department or team and focus on the functionalities rather than the process.

 

Review your practices of this system and make use of the 3 tips to effectively use a system and let CRM software work for you.

 

Summary

 

Innatos - 3 Tips to Effectively use a CRM - circle

Many companies struggle when it comes to getting the desired ROI from their implementation of this system. The reason is that they simply buy Customer relationship management but do not adopt CRM best practices.

 

You must remember that implementing a system would not grow your business by leaps and bounds overnight. It is part of a long-term strategy that requires you to learn the technology from the inside out to unlock its true potential.

CRM Software for Manufacturing Companies

The challenge for manufacturing companies is to be able to react quickly to new developments on the market without losing sight of costs. CRM software for manufacturing companies. In order to remain competitive, it is not enough to use modern machines, but it is vital to offer competent advice to customers, from the acquisition process to the after-sales service.

 

The requirements for CRM software for manufacturing companies

 

  • Comprehensive administration of inventory management, accounting, and production data.
  • High-quality service for lasting customer satisfaction.
  • Cost advantages through time savings.

The advantages of CRM software for manufacturing companies

 

Innatos - CRM software for manufacturing - toolsWhen products are comparable, the quality of service is essential for customer satisfaction. With CRM, you will gain a comprehensive knowledge base. In this way, employees can immediately access all customer and product data in order to competently respond to telephone inquiries.

 

CRM software connects all employees, departments, and branches. In addition, through connections with other software solutions, a constant flow of information can be guaranteed.

 

In this way, you can achieve daily time savings when searching for documents, free dates or addresses. The external service also remains wirelessly connected to the CRM system. Thus, the data that previously had to be sought from different sources, is now integrated into a single location. This time saving provides you with significant cost advantages.

 

Boost your business with ERP for manufacturing companies

 

Innatos - CRM software for manufacturing - money with a rocketERP software is a type of software solution that enables companies to integrate various parts of their business operations into a centralized system. This business management software enables organizations to automate operational services, allowing them to better manage their business. These services include:  

 

  • Sales, (including e-commerce)  
  • Marketing  
  • Accounts and Finance  
  • Supply Chain Management  
  • Payroll  
  • Warehouse Management  
  • HR HR  
  • Manufacturing and Management Logistics. 

How does ERP for manufacturing companies benefit businesses?  

 

Innatos - CRM software for manufacturing - professional person with documentsAs the manufacturing industry continues to grow and expand rapidly, many manufacturing companies are beginning to consider investing in ERP software.

 

Why? Because it can provide a host of benefits for company productivity.

 

With this rapid expansion and evolution of the manufacturing industry.

 

More competition arrives, which pushes companies to find that their production processes are as fluid as possible.

 

What are the key advantages of ERP for manufacturing companies?

  

Innatos - CRM software for manufacturing - professional person workingCRM software for manufacturing companies, Flexibility  

 

ERP software gives your business greater flexibility by providing operational management, insight information, and enables your organization to make safer decisions about reducing costs. It’s also highly customizable, which makes it applicable to any manufacturing business; including both processes and doing it with discretion. 

 

However, it should be noted that companies are advised not to customize their solutions too much. Highly customized solutions can have conflicting effects on software effectiveness, as employees are distracted by “nice” features rather than the real value from “essential” features.  

 

Innatos - brain workingRationalization  

 

ERP essentially streamlines your business processes.

 

All of your important data is available in one central location, allowing full visibility of all your business functions.

 

This integrated automation will give you the scope to conveniently manage your production order while calculating costs from a software platform.    

 

CRM software for manufacturing companies, Increase productivity  

 

This automation software will increase your team’s productivity while better managing projects and workload.

 

Innatos - money with and arrow going downThis automated software gives you and your team more time to work on more valuable and creative business projects.

  

Cost Reduction  

 

Accurate, real-time information is provided through an ERP source, ultimately reducing the cost of administration and operations.

 

Improving the visibility of your business can help you identify areas to reduce costs, such as the production area.

 

What type of ERP for manufacturing companies do I need? 

 

Before choosing your ERP software, there are some factors that you should consider in relation to the business you have. The requirements for both types of manufacturers will be different, the manufacturing processes and businesses have different operating processes, and therefore will require different ERP software.

 

Innatos - people workingCRM software for manufacturing companies, Manufacturing Processes 

 

Without a viable source of ERP, process manufacturing companies can risk several problems to solve within their production processes.  Examples of these include: 

 

Increase productivity and profitability  

 

As your business expands and its processes grow in complexity, it can be difficult to share information on all aspects of your business.

 

With ERP, you can seamlessly link and disclose all your information. This will give you better visibility in real-time, increasing efficiency and profitability.  

 

Innatos - CRM software for manufacturing - manufacturing toolsCRM software for manufacturing companies, Managing complicated processes 

 

It involves the use of complex formulas for batch item creation. ERP software can support these complex processes by providing secure recipe and formula storage, quality control, and contingencies to ensure batch consistency.  

 

The Regulations

  

Smaller and medium-sized regulations can often struggle with stricter industry regulations, such as the Globally Harmonized System of Classification and Labeling of Chemicals (GHS). By using ERP software, companies of all sizes can generate nutrient analyzes, create compatible labels, and even generate statements for their allergen and component notifications. 

 

Innatos - people workingCRM software for manufacturing companies, Customizable Certificates of Analysis  

 

ERP software can help you create certificates fully tailored to your industry requirements.

 

Discrete Manufacturers Discrete  

 

Manufacturing companies also experience their own set of challenges that ERP software can help eliminate.  

Innatos - CRM software for manufacturing - professional person working

Control  

 

Managing changes in the product design of your products is a challenge that most, if not all, manufacturing companies will experience.

 

With automated ERP components, you can reduce the time it takes to market your newly designed products by seamlessly aligning your R&D with design changes and your customers’ needs.    

Innatos - CRM software for manufacturing - control of activities

CRM software for manufacturing companies, Quality control  

 

ERP software will allow you to produce reports and analyze relevant data to ensure that your products meet industry standards.

 

This eliminates the possibility of any unplanned downtime or costly emergency repairs.  

  

Innatos - CRM software for manufacturing - money with a computer

Supply and demand  

 

With an ERP, discrete manufacturing companies can be more efficient at storing popular products, by synchronizing with their stock levels.

 

This also means that you can prepare your business for seasonal fluctuations, increasing customer satisfaction, and profitability.

 

Things to consider before choosing ERP  

 

Innatos - CRM software for manufacturing - professional personBefore making a decision, you should consider four main aspects of your business. The software you choose to provide you with optimal results will depend mainly on these factors: 

 

  • The size of your business. 
  • Its processes.  
  • Its complexity  
  • The desired results.  

 

CRM software for manufacturing companies. Be aware of choosing the right ERP software for your business and not the one with the most attractive sales tag or smart marketing. Request a demo before you buy, to make sure it’s the right solution for you and your colleagues.  

 

Making sure that the ERP you buy is the correct solution that provides you with the correct functions required for your business, is another important factor to consider. Do not compromise your business processes if you consider that they are important to achieve your business objectives.

 

What is Social CRM?

Social CRM is also known as customer relationship management. What is social CRM? This concept is the integration of social media channels into customer relationship management (CRM) platforms.

 

Currently, CRM platforms are compatible with social networks in addition to traditional channels. In this way, customers can interact with companies through their preferred channels. This means better customer service and a better marketing vision that collects data from customers’ social media accounts.

 

What is social CRM? Why do companies need it?

 

Innatos - ¿Qué es el CRM social? - personas sentadas en una sala de juntas

It enables a company to communicate with customers using the channel of their choice. This can be by phone, text message, chat, email, or social media (for example, Facebook or Twitter).

 

Behind these interactions, a system helps companies obtain valuable information. In this way, you will have a more useful and practical vision of the client’s feelings about your company, your brand, and specific products or services.

 

The best CRM systems can take this dynamic customer profile and put it to good use by spreading that information across different teams. For example, the customer service team, the marketing team, and the sales team.

 

Using social CRM for customer service

 

Innatos - ¿Qué es el CRM social? - mujer sentada en su escritorio

What is social CRM?

 

CRM is used by companies seeking to optimize service levels and customer experience across multiple channels.

 

It can help companies understand the basics of customer service, responding seamlessly in the way that best suits the customer.

 

Today’s consumer expects the same great service from a company, regardless of channel.

 

Customer expectations are increasing

 

Innatos - celular con interacciones

Consumers expect to be able to move easily between communication channels and that the company responds quickly and personally to any of them. If the business can remember them so they don’t have to explain themselves again, even better.

 

This is especially important as customers increasingly see social media as the easiest way to pose a service inquiry. What happens when a client chooses to contact a company through a social channel?

 

That interaction can be tracked and managed in as much detail as a traditional CRM system can track a phone or email inquiry.

 

What is social CRM? The commercial benefit

 

Thanks to it, companies can act faster, respond better and even anticipate the next needs of customers. This allows companies to track social interactions with customers using the same sophisticated tools that they use for other touchpoints.

 

Innatos - mujer a lado de una plantaIn this way, companies can offer faster and more complete resolutions to customer service cases across the business, resulting in happier customers.

 

Social interactions take place one-on-one to many. What is Social CRM? That is, everyone can see the interaction on social networks. This means it means that the way the interaction is resolved can directly affect the feeling of the brand or with its certified employees.

A customer service agent who deals directly with a customer on Facebook engages in personal interaction with a public audience and their certified employees. It’s also easy and logical for customers to want to socially share their service experience afterward. Therefore, it can be the key to a marketing campaign.

 

At Innatos we have the best software solution. We can create the perfect system tailored to your needs. Contact us today for more information.

 

7 tips for social CRM strategy

The social management of customer relations, also known as social CRM, is essential for companies of all sizes. It helps in keeping small or medium-sized enterprises, SMEs, accessible, informed and proactive in interacting with their customers and getting to know them. You must know the 7 tips for social CRM strategy.

 

Innatos - men anda woman thinking with lightbulbs surrounding themIn social networks, customers talk about what they like and what they don’t like. They also talk about what they care about and what their perception of their business is.

 

If a customer has a problem with a product or service you provide, all their friends and followers will soon know, regardless of being mentioned. That’s why it’s important to know the 7 tips for social CRM strategy.

 

Social networks should be a central component of your company’s plan. However, a successful social strategy is about more than just accumulating likes and followers to drive site traffic. Keep reading to know more about the 7 tips for social CRM strategy.

 

Learn the 7 tips for social CRM strategy

 

Once you have captured the audience, these 7 tips for social CRM strategy will help your company make the most of the tools it uses and the data it is collecting. It will also give you the ability to turn the immediacy of social networks into an asset instead of a responsibility.

 

First, invest in the right social tool

 

Innatos - 7 tips for social CRM - woman using a phone with a green backgroundThe first 7 tips for social CRM strategy is simple but very important. Even before incorporating a social strategy, your company must manage its social media efforts through a social media analysis tool.

 

The platform you choose will serve as a focal point for programming social publications in all active presences. It will also monitor who says what and how many people are saying it. This information will be very useful when interacting with customers.

 

You need a social CRM tool that can do all that (for a price that suits your business). In addition, you should also do well to integrate your social strategy with any existing tool you may have.

 

Second of the 7 tips for social CRM strategy, orientate in the relevant networks

 

Innatos - 7 tips for social CRM - woman using her laptop with a page websiteDo not waste time generating publications and participating with followers on a social media platform that is not central to your business.

 

For an e-commerce site, it could be useful to post brilliant photos of your products on Instagram or Pinterest and interact with customers in those sites.

 

Meanwhile, customers of a business software company are more likely to be located in the traditional trifecta of Facebook, Twitter, and LinkedIn.

 

If it furthers your business and the number of customers is increasing and is attracting a new audience, then that network may be worth it.

 

Third, monitor interactions, and mentions

 

Innatos - 7 tips for social CRM - men with a plant and a green backgroundYour social platform must have the ability to configure the transmissions for each social network and the specific parameters within them. In addition, you also have to keep track of customers’ tweets, comments and “likes” directly with their presence.

 

You can set up applications that can monitor keywords such as your company’s name and the main words associated with what your business does.

 

¿What happens, then, when your company is mentioned or a user of a social network asks a question about an area of ​​expertise? Your company can respond quickly with a useful answer that could turn a user into a loyal customer.

 

Fourth of the 7 tips for social CRM strategy, analytics are your best friend

 

Innatos - 7 tips for social CRM - three men using graphics in a computerOnce you have identified a particular customer, the analysis can help you get more information about them.

 

What was the scope of the tweet this user sent about your product? Have you recently mentioned a competing product and in what context?

 

Send a user profile and specific data about them through the channeling of your to a sales or marketing representative of your company.

 

When interacting with your audience, analyzes could be the key to the conversion of a customer.

 

Fifth, group customers into target audiences

 

Innatos - 7 tips for social CRM - people in an important conversationA social CRM strategy should take advantage of all the existing capabilities that social networks have to offer. For example, Facebook and LinkedIn have groups while Twitter has lists.

 

This functionality can help you, group customers, into segments naturally and within the context of the social network that is most suitable. The suitability will be important in determining specific interactions about a specific product or products.

 

A social consists of using the individual data of the social person of a client to adapt to the most intelligent business interactions with them.

 

Sixth of the 7 tips for social CRM strategy, social media managers are real-time customer service representatives

 

Innatos - men writing in his computer with a green backgroundThe team that manages your company’s social network presence is your first line of customer service and your company’s brand ambassadors.

 

Representatives must answer a client’s question on social media within an hour and the conversation must be a genuine interaction rather than a transaction.

 

Don’t be afraid to give your name as a traditional customer service representative would.

 

Depending on the type of business, the integration of your social networks and customer service teams into a cohesive department could improve the speed and the quality of the responses.

 

Seventh, use social incentives to encourage brand loyalty

 

Innatos - hand shaking men with suitThe most loyal, vocal and active followers of your company’s social networks are active on social networks. Developing a relationship with these loyal customers and those with the greatest social influence can help convert their online presence into communities.

 

Run a hashtag-based event on Twitter about a particular promotion. Give a mention to the client who has been most active in your community this week. Send discount offers or promotional codes to reward committed customers. 

 

Social media gives businesses more immediate access to a wider range of customers than ever. Therefore, your social CRM is the way your business can take advantage of and make the most of those connections.

 

In Innatos we can develop the best CRM software for your future social strategy. Contact us today and learn more about our products and software solutions development services.

 

6 Tips for your CRM Software

It’s very important to know the 6 Tips for your CRM Software. CRM systems, also known as customer relationship management systems, are critical tools for any organization that aims to create extraordinary relationships with its customers. 

 

However, there are situations in which it’s very likely that the value provided by a strategy is not achieved. For example, if the system has only been implemented to meet the specific needs of a company department, without automating and optimizing management processes with customers in general. That’s why you need to know the 6 Tips for your CRM Software.

 

The 6 Tips for your CRM Software

 

The design of processes from beginning to end can unite all the people in your company that interact with the client. They will also help you build lasting and profitable relationships with customers.

 

 

First, of the 6 Tips for your CRM Software, satisfy and exceed your customers’ expectations at any time

 

Innatos - people gholdign a star in a cellphoneIn many industries, the level of support a customer receives is governed by the level of service-level agreement, also known as the SLA. What is SLA? It’s a written agreement between a service provider and its customer in order to set the agreed level for the quality of said service. 

 

The ability of a company to meet service commitments is essential to win and retain customers. But without tools that allow you to manage the achievement of SLAs, organizations can break them, and therefore lose the trust of their customers.

 

The use of automated SLA management helps companies manage performance and consistently exceed agreement levels. In fact, a process-oriented can help you guide your service process during the life cycle. 

 

For example, the planning of incidents and actions can ensure priority and correct treatment. Alerts, for example, can be activated if it is a high priority case.

 

Second, provide the right information, to the right people, at the right time

 

Innatos - 6 Tips for your CRM Software - woman showing a presentationTo become a truly customer-centric company, all employees that interact with the customer need access to customer data. That’s why this is one of the 6 Tips for your CRM Software.

 

However, when there are so many different departments that come together to optimize the customer’s experience, a lot of data may be involved. That is why this should help companies make sense of how each user interacts with the system and aid you in analyzing the data. 

 

The creation of different types of users and functions should be a simple and effective process. By doing it this way, when users interact with the system, they see only the most relevant data to their job, or for the specific moment of relationship with the client.

 

Third of the 6 Tips for your CRM Software, ensure a more predictable cash flow

 

Innatos - 6 Tips for your CRM Software - money with yellow arrowsWhile many systems help commercial teams close contracts, they cannot keep track of what the customer actually pays. This is because traditionally the CRM focuses only on the generation and treatment of sales opportunities, and not the entire customer’s journey. But in a world where recurring payment models are becoming very common, payments can be lost and create liquidity gaps.

 

But with a modern focus on the process – customizations can track and manage the payment process as part of customer lifecycle management.

 

Smart workflows and the transparent connection can track against date fields, indicating whether the payment has been received for finances or not. When a payment is lost, alerts can be sent both to the customer and to a customer service agent, which triggers a follow-up call.

 

Fourth, fast delivery means happiness

 

Innatos - 6 Tips for your CRM Software - men running with a bunch of boxesAdvanced workflows can also help break up departmental sluggishness and automate customer processes from start to finish. Process management, combined with the appropriate customer data, can help offer the highest levels of customer service.

 

For example, workflow design tools can help manage after-sales processes such as order fulfillment. This will ensure the quality of products or services delivered to the customer in an appropriate manner.

 

In addition, it can reduce the gaps in customer service and delivery services, reducing the time to generate revenue and improve customer experience and satisfaction.

 

Fifth, better alignment between sales and marketing

 

Innatos - 6 Tips for your CRM Software - computerMarketing teams can create a wide variety of commercial materials for sales teams. But if the sales team does not have a clear idea of ​​what to share with leads, and when, a lot of the effort put could be lost. A more visionary approach is to use CRM to align marketing and sales to close these gaps between departments. 

 

Through the use of business processes in an advanced, companies can distribute the appropriate content to their sales teams on any established criteria.

 

This could be based on the follow-up of the activities of the leads through marketing automation tools. For example, by the purchase history, or by identifying what part of the purchase journey  the prospect is in and providing the appropriate information to push it to the next phase. By properly aligning the client’s journey with the appropriate sales tools, the salesperson looks less like a seller and more like someone who helps and collaborates in solving a problem.

 

Sixth 6 Tips for your CRM Software, create a total customer vision

 

Innatos - 6 Tips for your CRM Software - men with a suitCRM is not a set of applications or functionalities. It’s an integrated system that manages all the interactions of an organization with its customers. There are many sources and data systems that can feed that vision, and this is the link between them. 

 

It must be a system where anyone who interacts with the client can immediately see where the client is on their journey. They should also be able to see where they have been. The most important job is to be a tool to help the sales team succeed and send the interested client to the next stage of the journey.

 

Not all critical data must be visible in the CRM system. For that reason, it’s important that the system is a business level platform in which data is granted from systems on request. Likewise, the platform must be scalable and non-limiting. In other words, it should be truly capable of growing with the increase in its use and management of volumes and types of customer data.

Innatos - people talkingConclusion

 

These were just 6 Tips for your CRM Software. In order to truly succeed in your strategy, you need the best system in the market.

 

Innatos can help you develop and customize the software solutions that adapts to your marketing requirements.

 

Contact us today for more information.

 

Successful implementation of CRM software

What are the steps to the successful implementation of CRM software? CRM software supports a process that uses all knowledge of your clients gained through every interaction with them. Through CRM you can improve the customers’ experience and make every client feel as if they were the most important for your business. In the crowded modern markets, CRM is necessary to stand out from the competition.

 

It is necessary to have a CRM system in order for your company to keep its clients even as it grows further. The objectives of CRM software include creating a proper dialogue with your clients and increase cost-effectiveness per client. It will also help you keep all of your agents informed through a single contact directory for your entire company. In addition, CRM software will reduce sales costs. That’s why you must know the steps to the successful implementation of CRM software.

 

The heart of CRM software: Knowledge and data

 

Each company must find a way to attract and retain profitable customers through the effective use of data. Through modern intelligence techniques and business strategies, data will be turned into information and then into knowledge.

 

Innatos - menInnovative companies need to be successful in the market without competing exclusively in terms of price. Customer experience can mark the difference for your company. The steps to the successful implementation of CRM software are key to a business’ success. 

 

You can’t improve what you can’t measure

 

CRM software is an element of a business strategy requires that the company to show a tangible commitment to CRM concepts such as customer satisfaction.

 

What cannot be measured cannot be improved, it’s simply not enough to measure customers based on total figures. Different metrics will allow us to understand the degree of commitment that a customer shows towards the brand or company. The CRM database will have the data and accessibility necessary to obtain these indicators.

 

The customer, not the product, must become the center of your company. Functionally some organizations can implement a software package correctly, but without a reorientation through the organizational structure, the CRM objectives will not come true. Synchronizing the entire company is the key and that’s why you need to know the steps to the successful implementation of CRM software.

 

First, Justify the need

 

Why are we going to develop a CRM strategy? Because we want to improve the quality of our service and stop losing business opportunities. It’s also helpful in building customer loyalty through personalized service in order to offer a better experience than the competition. Without properly understanding the value of CRM you won’t be able to properly implement the system. That’s why justifying the need is one of the steps to the successful implementation of CRM software.

 

Second of the steps to the successful implementation of CRM software, Determine the objectives

 

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It is essential to understand our objectives. The implementation of CRM reflects the way in which the company wishes to work in the future. For that reason, the CRM strategy should be complemented with specific objectives that can be used as benchmarks during the implementation process. The objectives can also function as success criteria for the final CRM solution. 

 

Some of the issues that can be used as parameters in determining the objectives are:

 

  • Improve the customer’s perception of the company
  • All departments of the company giving the same value to the same customer
  • Raise barriers to competition actions
  • Increase the client portfolio in an organic way through the cross-selling of products
  • Reduce the time it takes to solve customer problems
  • Increase the number of invoices per customer

 

The important thing is to be very clear about the purpose of the CRM software solutions.

 

Innatos - question marks cloudsThird of the steps to the successful implementation of CRM software, Designate a project leader and ensure broad participation

 

Depending on the size of the company, it may be a person exclusively dedicated to the management of the CRM system or not. However, the important thing is that there is a person responsible for the execution and progress of the CRM strategies.

 

From the initial stage of the project, it’s necessary to involve every member of the organization. This is because it takes time to adapt to the changes introduced by the CRM. The best results are achieved if 40% of the employees are involved.

 

Fourth, Survey, diagnosis and separate variables and customer weighting models

 

Innatos - Successful implementation of CRM software - peopleWe need to understand where we are, what we have, what areas and functions we will have to improve.

 

We also need to know what processes to modify, what we need (to buy, train and hire) and how much money we will need. In short, it will be the knowledge that allows us to delineate strategy and tactics.

 

If the variables we will use to segment and the customer weighting model we need are not defined in advance, we run the risk of having to undo a good part at the end. For example processes or software.

 

Fifth, Develop an efficient contact center, learn to manage and quantify the costs

 

Innatos - Successful implementation of CRM software - peopleAllow the client to decide when, how and by what channel to interact with the company. Offer customers multiple channels to access the company, with a consistent and consistent service in all. Make available, to all channels, all the information obtained from customers.

 

From the beginning, the change should be presented as company-oriented and not merely another element of information technology. Employees must understand that the company starts the project to gain commercial advantages over the competition. Employees must also understand that all activities are aimed at maintaining the competitiveness of the company and its ability to retain competent employees. 

 

Now that we have all the planning point you must determine how much budget you have and what is the investment. Present clear and real numbers.

 

 The conclusion, Successful implementation of CRM software

 

Innatos - Successful implementation of CRM software - conclusionIn conclusion, remember to stand firm on the project since the enthusiasm curve usually has many ups and downs.

 

On the other hand, you should not exaggerate the qualities of the project. At the beginning of the project, participants will be optimistic and will generally have high expectations. These high expectations usually disappear when those involved discover the energy required by the CRM project.

 

In addition, the complexity of the project increases at the beginning and this causes a subsequent loss of interest and, in the worst case, a sense of defeat. Communication has a decisive role.

 

How to use CRM in my marketing strategy?

How to use CRM in my marketing strategy? One of the great advantages of implementing tools in digital marketing is that we can measure and obtain data. Data is one of the most important elements of inbound marketing strategies today. Why? Because it allows us to create and develop strategies based on the information we have obtained about our clients and their behavior.

 

This information is useful not only to provide a better service, but also allows us to have more sales. That is why many of the inbound marketing strategies include the integration of a tool.

 

What is CRM?

 

Innatos - How to use CRM in my marketing strategy? - CRMThe Customer Relationship Management, also known as CRM, is a software with the main purpose of keeping a record of the client’s actions. Depending on the development of the client, it can follow the client throughout their customer journey.

 

How to use CRM in my marketing strategy? Is responsible for “monitoring” the customer while it interacts with a brand or business. It starts when they contact a website until when they close a sale or become a frequent customer. Is the database where all the information of this process is poured. Rather than serve to have an agenda of contacts, it’s responsible for providing information on how the leads or customers behave. This helps the company to create strategies or improve those that they’re already implementing.

 

How to use CRM in my marketing strategy?

 

Because of this, having as part of the inbound marketing strategy is a step you should consider. It will not only help you keep track of your leads and customers, it will also help you see in what area or level of your strategy you are failing.

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That is why the you choose should adapt according to your needs and those of your business. Many times, wanting to modernize and do things right, businesses choose the tool that everyone is using instead of analyzing if it is ideal for their brand.

 

Do not be guided by trends. While a CRM can help you improve a lot and align your sales with your inbound marketing strategy, the recommendation is that you choose one that goes according to what you are looking for and can pay.

 

This is an article and we have prepared a list of the best tools to do inbound marketing 2019. It can help you better understand your customers, close more sales and create strategies focused on your customers.

How to use CRM in my marketing strategy? 

 

Innatos - How to use CRM in my marketing strategy? - CRMNow that you know what CRM software is and what it is for, it is time that we focus on how we can make it part of our inbound marketing strategy.

 

You get a higher return on investment

 

How to use CRM in my marketing strategy? Regardless of whether the company is large or small, when we make an investment, the objective is that it meets and brings us more benefits and profits. This is especially true when it comes to an online tool. 

 

Many entrepreneurs still refuse to invest in programs that can help them improve and increase their sales because they “don’t trust” the internet. Unfortunately, this belief makes some companies refuse to invest in tools such because they think that “there are other easier and freeways”. They also think that they can do it by hand because they can also write the data of our clients in a notebook. They don’t understand the benefits of it.

Key factors

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While the most important thing is that you choose a tool that suits your needs, both in price and for the objectives of your company, investing in a CRM is a possibility that you should consider. If you want to make your marketing campaigns more effective and improve the way in which your company interacts with its customers is a necessity.

 

With a CRM you can know which campaigns or actions are working and which are not. You can measure the results, obtain information to create specific profiles of your buyers and thus create campaigns designed for them. Implement the correct in your company and you are guaranteed an ROI or return on investment.

How to use CRM in my marketing strategy? With specific information

 

As we mentioned in the previous point, data is changing the world. And this is even more true when it comes to e-commerce. Companies are looking for ways in which they can predict their consumers’ behaviors to create strategies that help align with their sales, that is, go hand in hand and be 100% effective. 

 

Innatos - men in a cellImplementing one helps you measure results. The data that the tool offers you is not just to admire or look at. The information that a CRM provides will help your company improve its marketing strategy and even other company processes. There are systems that are created to provide specific profiles of the people who visit your website. Afterward, this information is very valuable since it tells us where they come from. For example, if they googled the name or if clicked on an ad on Facebook. In addition, this can also tell what it is that they are looking for on the page or even at what point they become disinterested in your product or service. 

 

Valuable information

 

This is the type of valuable information that will help you find the gaps where you are losing leads or potential customers. And it will also show you areas where you should focus all of your marketing efforts. For example, perhaps a business weakest point is that they do not have an online store. Or, just another example, that their website is very annoying for your customers. Maybe the reason is that the information you show on your page is not enough for your leads to be encouraged to buy. With CRM software, you can discover what your business is missing and improve your marketing strategy to get a higher number of conversions.

 

We continue with the best tips so that you know how to use it in my marketing strategy. Is a very important software tool that can help you achieve your business objectives. Keep learning to learn more about how you can add a CRM to your marketing strategy to improve your return on investment and the effectiveness of your marketing projects.

 

How to use CRM in my marketing strategy? 

 

Innatos - men with a computerHaving a shared and available tool for your team can prevent many problems in the area of ​​communication. It’s a reality that unnecessary meetings and emails are often a waste of time. With a CRM you will have a tool that allows you to unite both your marketing team and your sales team so they can coordinate without any problem. You can also monitor what they are doing and how your leads are doing. How to use CRM in my marketing strategy? Allows you to create reports focused on contacts and, like told this article mentioned in the first part, discover what kind of strategy works better than the other when making sales.

 

Another advantage of having a tool shared with your sales team and your marketing team is that they can work towards meeting their goals together and avoid double efforts. There are companies that, despite the fact that both teams are “working together”, have teams that don’t know what one is doing. Or even teams that don’t have common objectives. This problem prevents their strategies from being effective and functioning.

 

It allows you to see the bigger picture. In other words, you will have all the information through data and tracking to know where you are failing or what is working. With this information, you can make both of your teams coordinate to prevent “unintentional” sabotage to your efforts.

 

You avoid communication problems

 

Innatos - How to use CRM in my marketing strategy? - CRMFor example, let’s say the objective of your marketing strategy is to increase your profits. For this, your marketing team has designed an inbound marketing strategy that allows you to attract leads with content creation, pay per click and the like. On the other hand, your sales team is also interested in increasing the conversion rate. However, for them, these efforts made by the marketing team are not considered valid because they are not “generating sales”.

 

For that reason, they decide to carry out their sales strategy without knowing anything about the inbound strategy. They act ignoring that there are quite a few leads that are being nurtured so that, later, they are delivered to your sales team and they finish the converting process.

 

Both teams are interested in increasing your profits. However, if one does not know what the other’s process is like and how they can do better and participate in it, your marketing strategy won’t work. In addition, you will be wasting the efforts of your teams and working double.

 

Helps you optimize and automate those efforts and make them become even more valuable. They can also create common strategies to make their efforts even more effective and powerful. Implementing can helps you make the efforts of your marketing and sales teams more efficient.

 

How to use CRM in my marketing strategy? You get a higher quality for your leads

 

Innatos - cellphone with a handThe leaders are those users who are attracted to your site, company, or brand. A CRM helps you get better leads by automating the process. While it’s true that obtaining a lead is already again, the truth is that the more information we have about it, the easier you can know about how to make a conversion. 

 

This doesn’t necessarily have to be a sale; the conversion can download an ebook, or subscribe to your blog. Is a tool that allows you to create other tools to obtain this information or data such as creating forms.

 

Remember that there are different types of software systems. Some don’t have these functions, others allow you to create landing pages and design them. Others also allow you to integrate your social networks to more easily manage your social media strategy and go even more hand in hand with your inbound marketing strategy.

 

Having better lead quality allows you to increase the likelihood of successful conversions. How to use CRM in my marketing strategy?

Innatos - How to use CRM in my marketing strategy? - ComputerAnd also know how to nurture them so that these conversions are made. Do you remember that the previous entry on how to use it in my marketing strategy talked about nurturing leads? The important thing is that we give you the information they need, and are looking for, to make this process easier, faster and more effective.

 

It’s obvious that a lead that came to our website because it saw a Facebook ad should not be nurtured in the same way as other leads. For example, a lead that came on the recommendation of a friend who gave the same service, or one that used Google to search for a specific service and you appeared. Is responsible for analyzing to which field these leads belong. This will help you in segmenting them so that you can direct your efforts and create and apply strategies that allow you to nurture them in the best possible way.

 

How to use CRM in my marketing strategy? Lets you know how to nurture your leads and take care of your customers. It also lets you know which strategies are working and which are not.

 

In addition, CRM not only allows you to keep track of your leads until they convert. An important element in these platforms is that they allow you to “take care” of those leads that already became customers, so you can continue to nurture them and be aware of them. Remember that there is no better publicity than the word of mouth recommendation and what better way to automate this process with the implementation.

 

How to use CRM in my marketing strategy? Conclusion

 

Now you know what can do for your marketing and sales teams, and how it can help you increase your profits and improve the quality of your prospects. Do not forget that the most important thing is to keep up with what your company needs and that this investment must be properly used.

 

How to use CRM in my marketing strategy? Avoid using one just to have a digital directory of your customers. Get the most out of this tool by making use of the information you get to help you create better sales opportunities. You should also make your campaigns more effective and increase your investment where it needs to be increased: on your website, in your Facebook ads or in content creation.

 

Summary

 

Is a weapon that well used can be what makes your business stand out from the competition. It can also give you the best opportunities to increase your profits and make your investment return.

 

CRM software is an important tool to improve your relationship with your clients and find ways to improve your marketing strategy. How to use CRM in my marketing strategy? These were just two ways in which you can use in your marketing strategy, but there are more. Keep tuned in Innatos Software’s blog and learn more about it.

Succeed in your CRM Project

How to succeed in your CRM project? This is a very simple yet important question, but it requires a complete and more complex answer. The success of a CRM project depends on several factors. Most of the time, success is already decided in the preliminary phase.

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You have to be very careful with your planning to be successful. So we have summarized all the best tips to help you succeed in your CRM project. First, we will discuss the human factor, then the customer orientation and finally the actual Customer Relationship Management (CRM) tool.

 

CRM is the initials of Customer Relationship Management. However, Customer Relationship Management doesn’t clarify much of the whole meaning of CRM. For that reason, this article will explain what CRM as well as what it is for, its benefits and much more.

 

CRM definition

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On the one hand, CRM is the marketing and sales strategy that deals with customer relationships. That is to say, CRM is a business strategy.

 

On the other hand, CRM is the software that companies use to manage their customers and control the activities of the company around them.

 

But the truth, when talking about CRM, 99.99% of the time is the computer system. That is CRM is used to refer to a software, program, tool, application, solution or sales system.

 

How to succeed in your CRM project, what is CRM software?

Innatos - Succeed in your CRM project - woman

 

CRM software is the program in which all the information and conversations you have with clients (emails, calls, meetings, and documentation) are stored in each client’s records.

 

These files are accessible by everyone in your company with the authorization to read them and have access to them. In addition, this information gives you the ability to mark notes as well as the subject’s activities for you or another partner, so that nothing remains left undone.

 

This information includes the day-to-day interactions in the relationship with customers. For that reason, CRM means customer relationship management. It is thanks to the computerized CRM software that it is able to carry out commercial management effectively. If you want to group all your contacts and information in one application and forget the Excel sheets, the CRM is your number one ally.

 

How to succeed in your CRM project? The three key reasons

 

How to succeed in your CRM project? The human factor: make the CRM project a business project

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Is by far the most important factor for a successful CRM project. The studies are unanimous on the subject. Among the human difficulties, we will highlight in particular:

 

  • A cultural obstacle to the adoption of new work methods induced by the CRM (45%)
  • Difficulties of adoption by users (44%)
  • A non-optimal change accompaniment (42%)
  • Inappropriate or inappropriate Leadership (38%)

 

Making your CRM a business project is the winning condition for obtaining the support of all employees. So, here are several tips to succeed in your multidisciplinary CRM project by capitalizing on the human being. First, you must designate a key member to make the important decisions and represent the company’s management. 

 

Then build a team that promotes the adoption of the CRM project by everyone. The team will also be careful never to lose sight of the true purpose of the CRM, that is, customer service. And, you can also develop and evolve the CRM according to the reality of the company.

 

The success of a CRM project also implies that technology is at the service of the company, and not vice versa. One piece of advice: don’t let the IT team carry out the CRM project’s implementation. Why? Because it won’t fit your business needs. Regarding the system’s operation, the business and customer service are always considered, but let’s not forget the marketing teams and the management. Hold meetings with key users to fully understand the problems of each business and understand the workings of the CRM software.

 

How to succeed in your CRM project? Consider the client; think of the CRM as a tool to improve the customer’s experience and deepen the relationship with the customer 

Innatos - Succeed in your CRM project - cellphone

 

To be perceived as a really useful tool for users, the CRM must place the customer at the center of the project. This is one of the keys to a successful CRM project. The challenge? Map the customer relationship to optimize it.

 

The first step will lead you to identify the routes of existing customers and those that will be implemented to improve the customer experience. You can, for example, decide to deepen your communication strategy with chat, online forms and other means of communication.

 

So, it’s up to you to highlight the key moments of customer interactions. These are the moments when the customer relationship must be absolutely perfect. For example, on the first contact, during the payment, when informed about delivery times, after-sales service and more. A good CRM software will allow you to automate certain tasks to better understand these key moments of interaction.

 

How to succeed in your CRM project? Make sure the tool is appropriate, choose the right CRM software for your business

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The choice of the CRM solution is an important factor in the success or failure of a CRM project. However, it is not always easy to navigate the diversity of the offer in the market. So how to choose your CRM software? How to identify the one that will adapt perfectly to your company, your business, your problems?

 

As a first step, we advise you to define the CRM objectives for the company. Then you list the mandatory features and those that aren’t completely necessary but you would like to have. Then, identify the different architectural possibilities of the operational system.

 

Finally, compare the CRM software that meets all your criteria: features, ergonomics, support, integration and more. Innatos Software can guide through this process.

 

 A summary

Innatos - Succeed in your CRM project - summary

 

We focus on three of the success factors of a CRM project: the human being, the customers and the tool. In summary, success depends on the company’s ability to build a CRM project in line with human resources, customer journey and the choice of the right tool. 

 

How to succeed in your CRM project? To be successful in a CRM project, you must start from the company and its customers. Beyond the human, customers and the tool, you will also have to give importance to data, budget, ROI and project management. Innatos Software can help you develop the right CRM project for your company. Contact us today for more information.

Track customers with CRM System

Why track customers with CRM system? Because the follow-up of your customers is the key to success. You can have an excellent product or provide a high level of service, but if you do not have a good relationship with customers, then it will not help you. In order to increase your sales, you need to track your customers with a CRM system.

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However, when talking about a good relationship, it doesn’t only mean to give special treatment to the clients. Having a good relationship with your customers means using a CRM system.

 

Why track customers with CRM system? It’s about monitoring, knowing their reactions to certain offers, knowing their inclinations, interests, knowing how to segment it in detail. By this method, you can optimize your strategies and get better results.

 

Positioning yourself as the best option among your clients should be one of the objectives related to your company. Why track customers with CRM system? Because the position and reputation gained by looking at their minds is that of a company that builds trust and has authority in the field. Therefore, you can turn your business into the best option.

 

Why track customers with CRM system? Because commercial monitoring must be an action that is carried out perfectly, with the best tools to have the best results as well.

 

Why track customers with CRM system? Understanding the basic philosophy of a CRM

 

 

A CRM is a customer relationship management software. It is a set of internet methodologies and capabilities that allow a company to effectively manage the relationships it can establish with its customers. CRM allows management to be organized and guidelines can be established to improve it.

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Commercial monitoring points to a better relationship between company and customer. One of the fundamental advantages of implementing commercial monitoring is that it improves the relationship between the company and the customer because, for example, it is useful to know what the time is when a certain client reviews their emails and is more receptive to the information sent to them.

 

This will help the company optimize the delivery of their emails with offers or aim their market with the purpose of building trust. In determining this schedule, and using it in favor of communication, business monitoring has resulted in optimal and effective communication, allowing the objectives of such communication to be met.

The main advantages of commercial monitoring with a CRM system

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CRM systems are summarized in that they provide significant support in the business process. The business process occurs during the cycle of relations between customers and the company. Why track customers with CRM system? You will empower the following areas:

 

 

Why track customers with CRM system? CRM as a service

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As for the service, a CRM system allows you to make a sales service via email, which minimizes the costs of the operation but this is thanks to the automation functions of information shipments, with which sequences of emails destined for sale can be established.

 

Thus, in the field of sales, efficient commercial monitoring will allow a successful business closure. By automating responses and even knowledge management tools and defining strategies that facilitate the activities or guide the actions of the sales team.

 

On the other hand, in terms of marketing, through commercial monitoring, you can implement effective searches of prospects or potential customers. This can be achieved through data mining techniques, among other actions.

 

Finally, among other advantages related to electronic commerce, it can be said that a commercial follow-up through a CRM system will allow sales services to be carried out faster. In addition, they will also be carried out at a lower cost through electronic commerce, which would increase the options, possibilities, and scope of the company.

 

Innatos - Target A CRM system will allow you to generate more ideal strategies to achieve better sales results, based on relationships with customers and potential customers.

 

The idea is to take advantage of the commercial follow-up through a tool. This has what you need in order to optimize the company’s commercial behavior and align its activities and strategies to the needs and trends presented by its clients and potential clients.

 

This way will it be possible to achieve greater effectiveness and take full advantage of the CRM system. Why track customers with CRM system? To take the company to another level by generating higher sales due to the effectiveness of the strategies.

 

Why track customers with CRM system? The importance of tracking customers

 

 

It can be tempting to focus solely on selling or getting large and new accounts in your company. But paying attention to your current and potential consumers, no matter how small, is essential to keep your business afloat.

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To carry out a good follow-up of your clients, it is very important to be able to systematize the process. That means that you need to be able to organize a routine system based on the type of client, project, city, etc.

 

This process allows the monitoring task to be much simpler and more efficient. Therefore, it is advisable to use customer management tools such as CRM. Why track customers with CRM system? The CRM will allow you to have all the updated and available information of customers. You will also be able to qualify contacts based on their importance and manage their monitoring by establishing a systematic action, part of them automatable. Here are some good reasons to track your customers:

 

  • Your client and you will know each other better. The follow-up will let you know what you need to offer it.
  • Customer loyalty and prevents you from going to another company.
  • Tracking can make the customer come back.
  • The customer is reminded that the company exists.
  • You can inform about promotions that may interest you and thus get more sales.
  • It is easier to value marketing campaigns.
  • Create a viral effect.
  • Know the customers that have been lost, and you can even find out why.

 

Innatos - menGet the best CRM for optimal customer tracking

 

As you can see, customer tracking is not a task that you should neglect if you want to make your business prosper.

 

In Innatos Software we are very knowledgeable about it, and we want to help you improve the relationship with your customers with the best enterprise.