Integrate your online store with a CRM service

Taking the leap into the digital age is a big step towards extending the reach of a business. In order to have a successful online store, it’s necessary to create your own website or online store. This will help you reach a larger audience and achieve your business goals. Integrate your online store with a CRM service. In the current article, we’re going to explain how to integrate your online store with a CRM service. CRM is a powerful tool that can help you improve your processes and get even more clients.


Integrate your online store with a CRM service, what does a CRM do?


Innatos - Integrate your online store with a CRM service - people workingThere are various features that your business will have access to if you integrate a CRM service. For example, you will have all the information of your customers centralized in a single database. This means that you will be able to access the records of each customer, their doubts, incidents, emails sent, and more.


In addition, you will be able to make better decisions. The reason is that you will be able to calculate the profitability obtained with each conversation sale. For that reason, you will be able to channel the effort and direct it to the best customers. Reaching the clients that interest you the most will help you in improving your business efficiency.


The information will also be accessible to everyone. This means that everyone in your company that requires the information will have access to it. Through this method, you will be able to create better marketing strategies and convert more prospects into clients. 


Integrate your online store with a CRM service and learn the benefits of CRM integration


Innatos - benefits of the integrationSome of the benefits of a CRM service include improving communication with your customers. This will maximize their satisfaction. In addition, you will also know the key characteristics of your clients. This information will be able to divide them into smaller groups. Afterward, you can use direct strategies adapted to the needs of each of your clients.


It’s important to note that having all the information in one document will make it easier to generate future forecasts and estimates. By making your processes more efficient, you will increase productivity and, of course, monetary results.


Integrate your online store with a CRM service, the process


Innatos - the processHaving a presence in the digital world is almost mandatory. However, it’s not enough to have an online store. In addition to having a website, business owners must update and improve it gradually. This will help them in adapting their business to the trends of the moment. Integrating your online store with CRM is one of the essential keys to success. However, there is a question that must be answered first. What is CRM?


CRM stands for customer relationship management. As its name implies, CRM is an organizational model oriented to the customer. CRM works with a computer system. The computer system is based on the management and monitoring of the company’s relations with customers, marketing, and sales.


The integration of CRM with your online store is important. It’s important is because it brings many advantages to a company. The first benefit is that it gathers all the information in one place. For this reason, it’s possible to streamline management tasks and save time and costs. In addition, you will be able to increase productivity. If your company is large or you have prospects of IT, integrating your online store with a CRM system is indispensable.


How the CRM works


Innatos - Integrate your online store with a CRM service - people workingIntegrate your online store with a CRM service. When a user registers on your website or fills out a form, that request is automatically synchronized with the CRM. This information is later organized into categories. All this data will help you to offer a more personalized communication with the customer. It will also help you create better marketing strategies.


By integrating an online store with management or marketing and sales software, you automate various operations in order to improve your processes. For example, accounting, billing, customer database, inventory management, and many others.


Nowadays, it’s necessary for organizations that have CRM software to integrate their online store with these systems. There is no single answer when it comes to integrating online sales and management programs managed by the company. It depends on each specific case and in the needs of your company. In Innatos we can create a CRM system perfectly tailor-made for your business.


Why you should integrate your online store with a CRM service


In the present, many online businesses are managing their sales through the panels of management who have their online shops. This is based on data from platforms like Google Analytics. While this might work, you’re missing on the potential to really make your business grow. In order for you to make your business grow, you must integrate the tool called CRM.


Innatos - dataThrough the CRM, you can manage all of your client’s information from a single platform. This will help you in order to keep everything organized. When you have everything organized, you will be able to make business decisions much, much better. In addition, you could also pan customized marketing campaigns for each type of client.


A key advantage is that an integrated management of your online store will allow you to reduce management time. This will allow you to automate the marketing processes. You will be able to do this through tools like email marketing


This will help you to be able to create complete profiles of the customers that have purchased or that you are going to buy. With so much information to be able to interact with your clients in real-time. You will also be able to use the communication preferences of each one of them.


Integrate your online store with a CRM service. As said before, any information about your clients is very useful for the marketing department. It will help you segment your audience into categories and then create targeted marketing. This targeted marketing will help you convert more prospects into clients


Innatos - Integrate your online store with a CRM service - people workingCustom-made by Innatos Software


Integrate your online store with a CRM service. Having more information about your clients gives you more information that you can use for your business.


If you want a custom-made CRM software specifically adapted to your business’ needs, we have what you need in Innatos Software. Contact us today for more information. 


CRM and eCommerce, CRM is an excellent tool for online stores

All business owners that have an online store know the term “eCommerce” as this is the type of their business. Also, because they work in the business world, they also probably know the acronym “CRM”, which refers to customer relationship management. But what happens when you combine the word “eCommerce” with the acronym “CRM”? CRM and eCommerce? You get a personalized marketing and sales automation platform that allows your business to build authentic relationships with your customers and increase your sales.


In this article, we will explain everything you need to know about why your online store needs an eCommerce CRM platform. Read on to find out why CRM is an excellent tool for online stores.


CRM is an excellent tool for online stores, the difference between CRM for e-commerce and traditional CRM


Innatos - computer with information on itWhat are the differences between CRM for eCommerce and traditional CRM? CRM is an abbreviation of customer relationship management. CRM is a type of software that organizes and stores customer information. For example, contact information, accounts, and leads. This information is stored in a primary location.


CRM software aids companies in properly building, organizing, and protecting their relationships with their customers. Therefore, they are key for business departments in development.


They are equally important for the marketing and sales teams. CRM systems can also provide the business’ staff members with detailed information. This detailed information includes the customer’s purchase history and their purchase preferences.


CRM for eCommerce is specifically designed for customer relationships when buying and selling merchandise or services online.


Innatos - computer with information on itBoth a traditional CRM and CRM for eCommerce are designed to help businesses organize and keep control over customer information and data. However, there are some notable differences between the two.


A custom-designed CRM for eCommerce is designed to bring the brand closer to the customer. With constant personalized experiences, CRMs designed for eCommerce enhance the clients’ experience and fully focus on personal marketing communication.


In addition, they’re also easy to use. From store owners to team members, a CRM for eCommerce is designed for any eCommerce vendor. They’re also rooted in current technology. Personalized CRMs for e-commerce use automated, multi-channel marketing techniques. Therefore, they are great for understanding and connecting with customers no matter where they are on their customer journey.


CRM is an excellent tool for online stores; the benefits of CRM solutions for eCommerce


Innatos - CRM and Ecommerce - men working in a graphicStill not sure of the opportunities a personalizes CRM can bring to your business? Take a look at some of the ways in which CRM can enhance experiences, putting your brand ahead of your online competition.


The internet is full of stores of all kinds, and buyers are faced with a large number of online options. So how do you set up your online store apart from the other online businesses? How to attract new customers and retain existing customers as the industry continues to grow each year? And what is the secret to selling more from your online store? 


A personalized CRM for eCommerce helps companies create great first impressions and build lasting connections. The segmentation capabilities of a CRM are deep. The reason is that they allow you to keep control over all of your customers. You can tag each customer’s experiences and actions with multiple custom tags and events. For example, locations, dates, how many times a person sees a page, or makes a purchase. Then, you can filter people by one or more variables to better understand and attract a niche part of your audience.


CRM and e-commerce, CRM is an excellent tool for online stores, the advantages of CRM for eCommerce


Innatos - CRM and Ecommerce - people working togetherThis in-depth information lays the foundation for targeted and relevant marketing campaigns so that your business can reach your customers on a more personal level. Custom email campaigns allow you to send topic-specific email series to subscribers. Campaigns can contain as many emails as you like and are very easy to build and launch. 


Scoring for your leads is another great strategy that ensures your business will be sending highly specific messages to your potential customers. The score tracks leads by assigning (or deducting) points based on the different actions performed by them during their journey.


Customer scoring gives online stories and business an in-depth look. You can find out how your customers engage with the brand in order to build a specific marketing plan for each customer.


 CRM is an excellent tool for online stores, how does a custom CRM for online stores help build customer loyalty?


Innatos - crmThe loyalty of a customer can’t be bought. Customer loyalty must be earned through the quality of your service. At Innatos we can design a software platform to help online businesses focus on the human side of their online stores.


Highly personalized systems can be created. Such software systems have the power to deepen customer connections and create the path for satisfied customers, giving your business an edge over the competition.


A custom CRM connects customer data loads to smart software categories. In this way, your company will be able to connect with your customers at the right time with the right message.


CRM is an excellent tool for online stores, the benefits of a specific online approach to CRM


Innatos - CRM and Ecommerce - people working togetherOne of the main benefits of an online approach to CRM is that it’s easy to use and implement. When it comes to implementing e-commerce strategies, a custom-designed CRM is intuitive and easy to navigate.


A customized CRM platform is your ticket to the success of your online store in the eCommerce business; CRM is an excellent tool for online stores.


In Innatos we can create the personalized CRM that best suits the needs of your online business. Electronic commerce has grown considerably in recent years and it’s also constantly evolving at a rapid pace. Therefore, a custom CRM platform designed for eCommerce can make a difference to the success of your online store. Contact us today for more information about our services.


Reasons why you should create a Custom CRM System

What are the reasons why you should create a custom CRM system? The pace of competition is increasing rapidly, and markets have become extremely competitive. The key to surviving and succeeding in this competition is managing customer relationships.


Innatos - Reasons why you should create a Custom CRM System - computer with dataCRM (Customer Relationship Management) is the best tool available to manage customer relationships. This tool helps the company track customer activities and purchases. Plus, it leads to faster sales while increasing customer retention and satisfaction levels.


What are the reasons why you should create a custom CRM system? Using custom CRM software offers many benefits, but finding the right one is daunting as it varies by business model. All companies have different operating models and contact points for customers. This means that the operating cycles of companies are different.


Reasons why you should create a Custom CRM System


Innatos - moneyAlso, investing in CRM is a costly investment for any business, so choosing the right type of CRM software is important. It is also recommended to carry out custom CRM that meets all the requirements of your company to obtain the greatest benefits.


Managing this relationship is crucial to building customer loyalty, which in turn affects revenue. In the past, this meant keeping bulky customer files in heavy metal cabinets. However, today, successful companies rely on CRM systems and applications to automate processes and streamline the customer journey through the sales funnel.


Get to know CRM

Innatos - Reasons why you should create a Custom CRM System - professional people A customer relationship management (CRM) system aims to streamline your business process by improving relationships with existing customers. It also helps to identify new leads and possibilities. For example, it makes it easy to collect, store, and manage customer information, customer segmentation, sales automation, campaign management, and more.


 The CRMs are not only for large-scale companies with large customer databases but are also beneficial for small and medium-sized companies. If you want to expand your business, then customer relationship management (CRM) software is essential.


What are the reasons why you should create a custom CRM systemYou need a CRM system to grow with you as your business grows. With this in mind, you need to create a lightweight and effective custom CRM instead of spending tons of money on complicated, ready-to-use CRM software.


First reason why you should create a custom CRM system, lessexpensive than the factory CRM


Precast CRM plans and cost

Innatos - Reasons why you should create a Custom CRM System - calculator 

Most pre-made CRM systems come as subscription products. The amount they charge is based on the number of users in your organization and available features. But these plans have a certain set of limitations since many factory CRM solutions come with features you may never need. They may also lack one or two features that may be helpful to you. Once your business grows, such plans become inadequate.


Initial plans only support a few users and lose some critical features. To get all the essential CRM capabilities, at some point, companies switch to a more expensive plan.


But CRM costs will continue to grow over time. Its cost depends on the number of users who access the system in your organization. To improve business efficiency and functionality, companies often end up paying for all the features that a ready-to-use CRM system offers.


Innatos - walletCustom CRM cost


If you are running a medium or large business.


A custom CRM system can be cheaper than a ready-made solution.


You can create your custom CRM using pre-programmed, custom applications that fit your needs.



The second, reasons why you should create a Custom CRM, Systemminimizes onboarding time


Innatos - professional womanA good training and recruitment program helps newly hired employees feel welcome on the job. Plus, it minimizes the time it takes them to become productive in their jobs.


By switching to a new workflow, employees inevitably make mistakes, such as missing a call from a customer, missing promising deals, and more.


Hiring a certified trainer to train your new employees to use business applications can take several months. With the simple user interface of a custom CRM solution, you can minimize long onboarding time and increase the productivity of your employees.


The third, simplify integration


Innatos  - professional womanYou must pay a hefty fee to get additional benefits for a standard CRM system. Its features and extended APIs come in more expensive packages.


The standard CRM integration approach complicates matters. You should hire experienced developers with extensive knowledge if you are integrating a standard CRM with common programs.


A custom CRM system makes future integration easier and less expensive. The reason is that developers are allowed to use the API approach first, making the process more reliable. With custom integrations, your CRM will become a central hub for all departments and evolve toward successful digitization.


The fourth, Reasons why you should create a Custom CRM System, makes the growth process easier


Innatos - Reasons why you should create a Custom CRM System - computer with dataTo improve the automation process and information sharing in your growing business, you need to expand CRM functionality to other departments.


As you scale your business with a prepared CRM solution, you will face a variety of problems. For example, buy a more expensive plan, it may not include all the functionality and features you need for your business.


In a custom CRM system, you are the owner of your product. You can make modifications to the custom CRM that is tailored to your unique business process. Now that you know the reasons why you should create a custom CRM system, at Innatos we have the software development service you need. Contact us today to receive more information.

How to integrate your sales team with personalized CRM?

You have decided what you need a custom CRM software. You will start tracking interactions with prospects, recording business data, and leveraging that information to sell more, better, and faster. How to integrate your sales team with personalized CRM? Here are the key tips to help you implement a CRM system successfully.


How to integrate your sales team with personalized CRM? Explain its value


Innatos - How to integrate your sales team with personalized CRM? - two hands giving each other a heartCRM software will make it easy for you to analyze performance, track sales trends, and assess the status of your sales team.


But your employees don’t care about that, like all prospects, they want to know why this decision will be better for them. The benefits of employee-centric CRM software include:



Put yourself in their shoes and take the time to understand how they could benefit from CRM software.


How to integrate your sales team with personalized CRM? Make it part of the training.


Innatos - How to integrate your sales team with personalized CRM? - people together workingYour employees can be cautious with anything that takes them away from the sale, so be strategic when choosing and deploying a CRM. Testing begins at the beginning of a month or quarter when the pressure to meet the quota is less than at the end of a sale period.


You must train your employees and design and implementation at the beginning of the next period. For example, at the beginning of the year if your company operates for an annual fee.


You should also include training at every new employee training thereafter. For CRM software to really fit into your business, it has to be part of seller training from day one.


Provide reps with presets and dashboards.


Don’t give your team a completely empty CRM. You should help them by simply organizing their prospects. By territory, by stage of the agreement, anything that makes a coherent image for their representatives when they open the CRM for the first time.


Innatos - people together workingYou must give them a basic level of organization so they don’t start from scratch and can work with pre-populated reports with data.


How to integrate your sales team with personalized CRM? Provide follow-up tips and tricks.


Feedback from your team should be collected periodically to determine weaknesses and where they are succeeding.


If your employees regularly experience similar difficulties or are constantly confused about certain parts of the product, investigate the problem, and spread the solution to the team. If you can avoid problems and concerns before they become job locks, you have a much better chance of driving adoption.


Incorporate the use of CRM in professional development.


Innatos - How to integrate your sales team with personalized CRM? - people together workingTeam leaders set an example for the rest of the employees.


Therefore, have each manager incorporate the use of CRM with direct reporting and encourage the use of the software.


Managers must establish the expectation that they need to obtain all the information necessary for CRM reviews. Then they must have sellers fill in the missing information.


Afterward, it will become a habit for reps to complete this preparation.


How to integrate your sales team with personalized CRM? Provide an incentive and motivate your sales team to use CRM.


Innatos - people together workingIn the past, when organizations introduced computers to their daily work routines, most employees were not very receptive to the idea. Most of them thought that it would make their processes more complex and that it would be better to do things the old-fashioned way.


Conversely, today’s employers can risk a total riot if employees are asked to complete their tasks without computers. Similar is the case with the reluctance of sales professionals to use customer relationship management (CRM) software. They find CRMs to be complex and cumbersome. However, CRM software is the need of the hour and its importance cannot be underestimated. 


Today’s competitive landscape requires companies to have a healthy relationship with customers with an effectively channeled business workflow. And that is only possible using a good CRM. Therefore, as the team leader or manager, it becomes your responsibility to motivate your sales team to use a CRM because this is what they need, not what they want.


How to integrate your sales team with personalized CRM? The following are ways you can keep your sales reps motivated to use a CRM:


Innatos - How to integrate your sales team with personalized CRM? - people together workingInvest in a CRM that is tailor-made for your team.


The first step is to choose a CRM that complements your business goals. Smart companies are always committed to CRM that streamlines processes, without unnecessary integrations and features.


Also, don’t forget to involve your sales team when selecting a CRM.


This will not only help select the optimal solution but will also bring the sales team on board as they will ultimately be the ones to use it.


Provide the necessary trainingInnatos - people together working


Without training, implementing a CRM is like asking a rugby team to play soccer.


The sales representative will be frustrated if he does not understand the system and this will adversely affect his performance. Therefore, CRM training is very important.

So an essential part of CRM implementation is providing adequate training. Make sure they are trained in functionality and features.


This can be accomplished through various internal training sessions and by providing e-learning facilities to reps.


Show them the positive side


It is important that you communicate to your employees the personal benefits of using a CRM. It must be transmitted to them that it is not only a management tool that they are forced to use, but that it also has something for them. 


Innatos - How to integrate your sales team with personalized CRM? - crm softwareAppreciate and Publish Achievements


Instead of putting pressure on your sales team to use CRM, you should encourage them by appreciating their work. Those who adopt early should be applauded so that the rest can follow. Also, make public announcements (via emails and group meetings) about those who use CRM and meet or exceed their goals. 


At Innatos Software we have the best CRM software development for your company. In addition, we help you with the training of your staff to integrate your sales team with personalized CRM.

3 Tips to Effectively use a CRM

Each organization implements a CRM system with the desire to optimize their business processes. In this way, they can improve the quality of customer service, explore new business opportunities and seek new customers. However, only a few are successful. Why? Because most do not adopt CRM best practices, therefore, it leads to a low return on investment. So you need to know the 3 tips to effectively use a CRM.


CRM is just a technology and its success ultimately depends on how effectively employees use it. If you want to use your system effectively, keep the following basic points in mind to take advantage of the unlimited potential of this technology. With the 3 tips to effectively use the software, you can achieve success.


First, of 3 tips to effectively use a CRM, customize your CRM to your business needs


Innatos - 3 Tips to Effectively use a CRM - profileHaving software is the first step in trying to establish closer connections with your prospects and customers. However, a ready-to-use solution will not be able to connect to all departments in your organization. To make the most of your software, you must customize it to your unique business needs.


You should customize the look of your system to give it a sleek and vibrant interface, as it is the first app employees sign in to and the last app they sign out of. You can also add or remove workflows, modules, and dashboards in the software based on your business requirements.


If you are not satisfied with the default reporting module, you can always get custom reports created. This way you can monitor the performance of your employees and your organization.


The possibilities are endless. Therefore, you need to find out what you want from your Customer relationship management for optimal customization.

Second of the 3 tips to effectively use a CRM, update information in the database


Innatos - 3 consejos para usar efectivamente un CRM - computadoraThe software is as good as the data available in its knowledge base. The data is used across the organization for multiple reasons, including campaign initiatives, customer service, marketing, etc.


A serious problem can arise if your sales representatives do not have access to a mobile CRM system. Since sellers are primarily in the field, they often tend to forget to update customer information in real-time. Even if they go back to the office and then enter the details, they probably won’t remember the granular details, and therefore the information won’t be entirely accurate.


You must ensure that your Customer relationship management is compatible with mobile functionality. In this way, you can ensure that sales representatives can collect information at the source and update it in the system in real-time. This results in the data being organized, accurate and error-free. An updated database inevitably increases the results extracted from the software.


Third of the 3 tips to effectively use a CRM, train your employees


Innatos - empleadosThe cornerstone of your software’s success is its staff, so you must equip them with the essential knowledge and skills necessary to get the most out of the system. Initially, employees will not be very receptive to the idea of ​​training to use new software. Many would think that software would make their processes more complex and that it would be better to do things the old-fashioned way. If the system is too complex and cumbersome, employees won’t embrace technology with an open heart.


To get the maximum benefits from Customer relationship management, train your employees and educate them on how their contributions and the use of the system can increase their own productivity and improve their performance. It is recommended to carry out training by department or team and focus on the functionalities rather than the process.


Review your practices of this system and make use of the 3 tips to effectively use a system and let CRM software work for you.




Innatos - 3 Tips to Effectively use a CRM - circle

Many companies struggle when it comes to getting the desired ROI from their implementation of this system. The reason is that they simply buy Customer relationship management but do not adopt CRM best practices.


You must remember that implementing a system would not grow your business by leaps and bounds overnight. It is part of a long-term strategy that requires you to learn the technology from the inside out to unlock its true potential.

CRM Software for Manufacturing Companies

The challenge for manufacturing companies is to be able to react quickly to new developments on the market without losing sight of costs. CRM software for manufacturing companies. In order to remain competitive, it is not enough to use modern machines, but it is vital to offer competent advice to customers, from the acquisition process to the after-sales service.


The requirements for CRM software for manufacturing companies


  • Comprehensive administration of inventory management, accounting, and production data.
  • High-quality service for lasting customer satisfaction.
  • Cost advantages through time savings.

The advantages of CRM software for manufacturing companies


Innatos - CRM software for manufacturing - toolsWhen products are comparable, the quality of service is essential for customer satisfaction. With CRM, you will gain a comprehensive knowledge base. In this way, employees can immediately access all customer and product data in order to competently respond to telephone inquiries.


CRM software connects all employees, departments, and branches. In addition, through connections with other software solutions, a constant flow of information can be guaranteed.


In this way, you can achieve daily time savings when searching for documents, free dates or addresses. The external service also remains wirelessly connected to the CRM system. Thus, the data that previously had to be sought from different sources, is now integrated into a single location. This time saving provides you with significant cost advantages.


Boost your business with ERP for manufacturing companies


Innatos - CRM software for manufacturing - money with a rocketERP software is a type of software solution that enables companies to integrate various parts of their business operations into a centralized system. This business management software enables organizations to automate operational services, allowing them to better manage their business. These services include:  


  • Sales, (including e-commerce)  
  • Marketing  
  • Accounts and Finance  
  • Supply Chain Management  
  • Payroll  
  • Warehouse Management  
  • HR HR  
  • Manufacturing and Management Logistics. 

How does ERP for manufacturing companies benefit businesses?  


Innatos - CRM software for manufacturing - professional person with documentsAs the manufacturing industry continues to grow and expand rapidly, many manufacturing companies are beginning to consider investing in ERP software.


Why? Because it can provide a host of benefits for company productivity.


With this rapid expansion and evolution of the manufacturing industry.


More competition arrives, which pushes companies to find that their production processes are as fluid as possible.


What are the key advantages of ERP for manufacturing companies?


Innatos - CRM software for manufacturing - professional person workingCRM software for manufacturing companies, Flexibility  


ERP software gives your business greater flexibility by providing operational management, insight information, and enables your organization to make safer decisions about reducing costs. It’s also highly customizable, which makes it applicable to any manufacturing business; including both processes and doing it with discretion. 


However, it should be noted that companies are advised not to customize their solutions too much. Highly customized solutions can have conflicting effects on software effectiveness, as employees are distracted by “nice” features rather than the real value from “essential” features.  


Innatos - brain workingRationalization  


ERP essentially streamlines your business processes.


All of your important data is available in one central location, allowing full visibility of all your business functions.


This integrated automation will give you the scope to conveniently manage your production order while calculating costs from a software platform.    


CRM software for manufacturing companies, Increase productivity  


This automation software will increase your team’s productivity while better managing projects and workload.


Innatos - money with and arrow going downThis automated software gives you and your team more time to work on more valuable and creative business projects.


Cost Reduction  


Accurate, real-time information is provided through an ERP source, ultimately reducing the cost of administration and operations.


Improving the visibility of your business can help you identify areas to reduce costs, such as the production area.


What type of ERP for manufacturing companies do I need? 


Before choosing your ERP software, there are some factors that you should consider in relation to the business you have. The requirements for both types of manufacturers will be different, the manufacturing processes and businesses have different operating processes, and therefore will require different ERP software.


Innatos - people workingCRM software for manufacturing companies, Manufacturing Processes 


Without a viable source of ERP, process manufacturing companies can risk several problems to solve within their production processes.  Examples of these include: 


Increase productivity and profitability  


As your business expands and its processes grow in complexity, it can be difficult to share information on all aspects of your business.


With ERP, you can seamlessly link and disclose all your information. This will give you better visibility in real-time, increasing efficiency and profitability.  


Innatos - CRM software for manufacturing - manufacturing toolsCRM software for manufacturing companies, Managing complicated processes 


It involves the use of complex formulas for batch item creation. ERP software can support these complex processes by providing secure recipe and formula storage, quality control, and contingencies to ensure batch consistency.  


The Regulations


Smaller and medium-sized regulations can often struggle with stricter industry regulations, such as the Globally Harmonized System of Classification and Labeling of Chemicals (GHS). By using ERP software, companies of all sizes can generate nutrient analyzes, create compatible labels, and even generate statements for their allergen and component notifications. 


Innatos - people workingCRM software for manufacturing companies, Customizable Certificates of Analysis  


ERP software can help you create certificates fully tailored to your industry requirements.


Discrete Manufacturers Discrete  


Manufacturing companies also experience their own set of challenges that ERP software can help eliminate.  

Innatos - CRM software for manufacturing - professional person working



Managing changes in the product design of your products is a challenge that most, if not all, manufacturing companies will experience.


With automated ERP components, you can reduce the time it takes to market your newly designed products by seamlessly aligning your R&D with design changes and your customers’ needs.    

Innatos - CRM software for manufacturing - control of activities

CRM software for manufacturing companies, Quality control  


ERP software will allow you to produce reports and analyze relevant data to ensure that your products meet industry standards.


This eliminates the possibility of any unplanned downtime or costly emergency repairs.  


Innatos - CRM software for manufacturing - money with a computer

Supply and demand  


With an ERP, discrete manufacturing companies can be more efficient at storing popular products, by synchronizing with their stock levels.


This also means that you can prepare your business for seasonal fluctuations, increasing customer satisfaction, and profitability.


Things to consider before choosing ERP  


Innatos - CRM software for manufacturing - professional personBefore making a decision, you should consider four main aspects of your business. The software you choose to provide you with optimal results will depend mainly on these factors: 


  • The size of your business. 
  • Its processes.  
  • Its complexity  
  • The desired results.  


CRM software for manufacturing companies. Be aware of choosing the right ERP software for your business and not the one with the most attractive sales tag or smart marketing. Request a demo before you buy, to make sure it’s the right solution for you and your colleagues.  


Making sure that the ERP you buy is the correct solution that provides you with the correct functions required for your business, is another important factor to consider. Do not compromise your business processes if you consider that they are important to achieve your business objectives.


What is Social CRM?

Social CRM is also known as customer relationship management. What is social CRM? This concept is the integration of social media channels into customer relationship management (CRM) platforms.


Currently, CRM platforms are compatible with social networks in addition to traditional channels. In this way, customers can interact with companies through their preferred channels. This means better customer service and a better marketing vision that collects data from customers’ social media accounts.


What is social CRM? Why do companies need it?


Innatos - ¿Qué es el CRM social? - personas sentadas en una sala de juntas

It enables a company to communicate with customers using the channel of their choice. This can be by phone, text message, chat, email, or social media (for example, Facebook or Twitter).


Behind these interactions, a system helps companies obtain valuable information. In this way, you will have a more useful and practical vision of the client’s feelings about your company, your brand, and specific products or services.


The best CRM systems can take this dynamic customer profile and put it to good use by spreading that information across different teams. For example, the customer service team, the marketing team, and the sales team.


Using social CRM for customer service


Innatos - ¿Qué es el CRM social? - mujer sentada en su escritorio

What is social CRM?


CRM is used by companies seeking to optimize service levels and customer experience across multiple channels.


It can help companies understand the basics of customer service, responding seamlessly in the way that best suits the customer.


Today’s consumer expects the same great service from a company, regardless of channel.


Customer expectations are increasing


Innatos - celular con interacciones

Consumers expect to be able to move easily between communication channels and that the company responds quickly and personally to any of them. If the business can remember them so they don’t have to explain themselves again, even better.


This is especially important as customers increasingly see social media as the easiest way to pose a service inquiry. What happens when a client chooses to contact a company through a social channel?


That interaction can be tracked and managed in as much detail as a traditional CRM system can track a phone or email inquiry.


What is social CRM? The commercial benefit


Thanks to it, companies can act faster, respond better and even anticipate the next needs of customers. This allows companies to track social interactions with customers using the same sophisticated tools that they use for other touchpoints.


Innatos - mujer a lado de una plantaIn this way, companies can offer faster and more complete resolutions to customer service cases across the business, resulting in happier customers.


Social interactions take place one-on-one to many. What is Social CRM? That is, everyone can see the interaction on social networks. This means it means that the way the interaction is resolved can directly affect the feeling of the brand or with its certified employees.

A customer service agent who deals directly with a customer on Facebook engages in personal interaction with a public audience and their certified employees. It’s also easy and logical for customers to want to socially share their service experience afterward. Therefore, it can be the key to a marketing campaign.


At Innatos we have the best software solution. We can create the perfect system tailored to your needs. Contact us today for more information.


7 tips for social CRM strategy

The social management of customer relations, also known as social CRM, is essential for companies of all sizes. It helps in keeping small or medium-sized enterprises, SMEs, accessible, informed and proactive in interacting with their customers and getting to know them. You must know the 7 tips for social CRM strategy.


Innatos - men anda woman thinking with lightbulbs surrounding themIn social networks, customers talk about what they like and what they don’t like. They also talk about what they care about and what their perception of their business is.


If a customer has a problem with a product or service you provide, all their friends and followers will soon know, regardless of being mentioned. That’s why it’s important to know the 7 tips for social CRM strategy.


Social networks should be a central component of your company’s plan. However, a successful social strategy is about more than just accumulating likes and followers to drive site traffic. Keep reading to know more about the 7 tips for social CRM strategy.


Learn the 7 tips for social CRM strategy


Once you have captured the audience, these 7 tips for social CRM strategy will help your company make the most of the tools it uses and the data it is collecting. It will also give you the ability to turn the immediacy of social networks into an asset instead of a responsibility.


First, invest in the right social tool


Innatos - 7 tips for social CRM - woman using a phone with a green backgroundThe first 7 tips for social CRM strategy is simple but very important. Even before incorporating a social strategy, your company must manage its social media efforts through a social media analysis tool.


The platform you choose will serve as a focal point for programming social publications in all active presences. It will also monitor who says what and how many people are saying it. This information will be very useful when interacting with customers.


You need a social CRM tool that can do all that (for a price that suits your business). In addition, you should also do well to integrate your social strategy with any existing tool you may have.


Second of the 7 tips for social CRM strategy, orientate in the relevant networks


Innatos - 7 tips for social CRM - woman using her laptop with a page websiteDo not waste time generating publications and participating with followers on a social media platform that is not central to your business.


For an e-commerce site, it could be useful to post brilliant photos of your products on Instagram or Pinterest and interact with customers in those sites.


Meanwhile, customers of a business software company are more likely to be located in the traditional trifecta of Facebook, Twitter, and LinkedIn.


If it furthers your business and the number of customers is increasing and is attracting a new audience, then that network may be worth it.


Third, monitor interactions, and mentions


Innatos - 7 tips for social CRM - men with a plant and a green backgroundYour social platform must have the ability to configure the transmissions for each social network and the specific parameters within them. In addition, you also have to keep track of customers’ tweets, comments and “likes” directly with their presence.


You can set up applications that can monitor keywords such as your company’s name and the main words associated with what your business does.


¿What happens, then, when your company is mentioned or a user of a social network asks a question about an area of ​​expertise? Your company can respond quickly with a useful answer that could turn a user into a loyal customer.


Fourth of the 7 tips for social CRM strategy, analytics are your best friend


Innatos - 7 tips for social CRM - three men using graphics in a computerOnce you have identified a particular customer, the analysis can help you get more information about them.


What was the scope of the tweet this user sent about your product? Have you recently mentioned a competing product and in what context?


Send a user profile and specific data about them through the channeling of your to a sales or marketing representative of your company.


When interacting with your audience, analyzes could be the key to the conversion of a customer.


Fifth, group customers into target audiences


Innatos - 7 tips for social CRM - people in an important conversationA social CRM strategy should take advantage of all the existing capabilities that social networks have to offer. For example, Facebook and LinkedIn have groups while Twitter has lists.


This functionality can help you, group customers, into segments naturally and within the context of the social network that is most suitable. The suitability will be important in determining specific interactions about a specific product or products.


A social consists of using the individual data of the social person of a client to adapt to the most intelligent business interactions with them.


Sixth of the 7 tips for social CRM strategy, social media managers are real-time customer service representatives


Innatos - men writing in his computer with a green backgroundThe team that manages your company’s social network presence is your first line of customer service and your company’s brand ambassadors.


Representatives must answer a client’s question on social media within an hour and the conversation must be a genuine interaction rather than a transaction.


Don’t be afraid to give your name as a traditional customer service representative would.


Depending on the type of business, the integration of your social networks and customer service teams into a cohesive department could improve the speed and the quality of the responses.


Seventh, use social incentives to encourage brand loyalty


Innatos - hand shaking men with suitThe most loyal, vocal and active followers of your company’s social networks are active on social networks. Developing a relationship with these loyal customers and those with the greatest social influence can help convert their online presence into communities.


Run a hashtag-based event on Twitter about a particular promotion. Give a mention to the client who has been most active in your community this week. Send discount offers or promotional codes to reward committed customers. 


Social media gives businesses more immediate access to a wider range of customers than ever. Therefore, your social CRM is the way your business can take advantage of and make the most of those connections.


In Innatos we can develop the best CRM software for your future social strategy. Contact us today and learn more about our products and software solutions development services.


6 Tips for your CRM Software

It’s very important to know the 6 Tips for your CRM Software. CRM systems, also known as customer relationship management systems, are critical tools for any organization that aims to create extraordinary relationships with its customers. 


However, there are situations in which it’s very likely that the value provided by a strategy is not achieved. For example, if the system has only been implemented to meet the specific needs of a company department, without automating and optimizing management processes with customers in general. That’s why you need to know the 6 Tips for your CRM Software.


The 6 Tips for your CRM Software


The design of processes from beginning to end can unite all the people in your company that interact with the client. They will also help you build lasting and profitable relationships with customers.



First, of the 6 Tips for your CRM Software, satisfy and exceed your customers’ expectations at any time


Innatos - people gholdign a star in a cellphoneIn many industries, the level of support a customer receives is governed by the level of service-level agreement, also known as the SLA. What is SLA? It’s a written agreement between a service provider and its customer in order to set the agreed level for the quality of said service. 


The ability of a company to meet service commitments is essential to win and retain customers. But without tools that allow you to manage the achievement of SLAs, organizations can break them, and therefore lose the trust of their customers.


The use of automated SLA management helps companies manage performance and consistently exceed agreement levels. In fact, a process-oriented can help you guide your service process during the life cycle. 


For example, the planning of incidents and actions can ensure priority and correct treatment. Alerts, for example, can be activated if it is a high priority case.


Second, provide the right information, to the right people, at the right time


Innatos - 6 Tips for your CRM Software - woman showing a presentationTo become a truly customer-centric company, all employees that interact with the customer need access to customer data. That’s why this is one of the 6 Tips for your CRM Software.


However, when there are so many different departments that come together to optimize the customer’s experience, a lot of data may be involved. That is why this should help companies make sense of how each user interacts with the system and aid you in analyzing the data. 


The creation of different types of users and functions should be a simple and effective process. By doing it this way, when users interact with the system, they see only the most relevant data to their job, or for the specific moment of relationship with the client.


Third of the 6 Tips for your CRM Software, ensure a more predictable cash flow


Innatos - 6 Tips for your CRM Software - money with yellow arrowsWhile many systems help commercial teams close contracts, they cannot keep track of what the customer actually pays. This is because traditionally the CRM focuses only on the generation and treatment of sales opportunities, and not the entire customer’s journey. But in a world where recurring payment models are becoming very common, payments can be lost and create liquidity gaps.


But with a modern focus on the process – customizations can track and manage the payment process as part of customer lifecycle management.


Smart workflows and the transparent connection can track against date fields, indicating whether the payment has been received for finances or not. When a payment is lost, alerts can be sent both to the customer and to a customer service agent, which triggers a follow-up call.


Fourth, fast delivery means happiness


Innatos - 6 Tips for your CRM Software - men running with a bunch of boxesAdvanced workflows can also help break up departmental sluggishness and automate customer processes from start to finish. Process management, combined with the appropriate customer data, can help offer the highest levels of customer service.


For example, workflow design tools can help manage after-sales processes such as order fulfillment. This will ensure the quality of products or services delivered to the customer in an appropriate manner.


In addition, it can reduce the gaps in customer service and delivery services, reducing the time to generate revenue and improve customer experience and satisfaction.


Fifth, better alignment between sales and marketing


Innatos - 6 Tips for your CRM Software - computerMarketing teams can create a wide variety of commercial materials for sales teams. But if the sales team does not have a clear idea of ​​what to share with leads, and when, a lot of the effort put could be lost. A more visionary approach is to use CRM to align marketing and sales to close these gaps between departments. 


Through the use of business processes in an advanced, companies can distribute the appropriate content to their sales teams on any established criteria.


This could be based on the follow-up of the activities of the leads through marketing automation tools. For example, by the purchase history, or by identifying what part of the purchase journey  the prospect is in and providing the appropriate information to push it to the next phase. By properly aligning the client’s journey with the appropriate sales tools, the salesperson looks less like a seller and more like someone who helps and collaborates in solving a problem.


Sixth 6 Tips for your CRM Software, create a total customer vision


Innatos - 6 Tips for your CRM Software - men with a suitCRM is not a set of applications or functionalities. It’s an integrated system that manages all the interactions of an organization with its customers. There are many sources and data systems that can feed that vision, and this is the link between them. 


It must be a system where anyone who interacts with the client can immediately see where the client is on their journey. They should also be able to see where they have been. The most important job is to be a tool to help the sales team succeed and send the interested client to the next stage of the journey.


Not all critical data must be visible in the CRM system. For that reason, it’s important that the system is a business level platform in which data is granted from systems on request. Likewise, the platform must be scalable and non-limiting. In other words, it should be truly capable of growing with the increase in its use and management of volumes and types of customer data.

Innatos - people talkingConclusion


These were just 6 Tips for your CRM Software. In order to truly succeed in your strategy, you need the best system in the market.


Innatos can help you develop and customize the software solutions that adapts to your marketing requirements.


Contact us today for more information.


Successful implementation of CRM software

What are the steps to the successful implementation of CRM software? CRM software supports a process that uses all knowledge of your clients gained through every interaction with them. Through CRM you can improve the customers’ experience and make every client feel as if they were the most important for your business. In the crowded modern markets, CRM is necessary to stand out from the competition.


It is necessary to have a CRM system in order for your company to keep its clients even as it grows further. The objectives of CRM software include creating a proper dialogue with your clients and increase cost-effectiveness per client. It will also help you keep all of your agents informed through a single contact directory for your entire company. In addition, CRM software will reduce sales costs. That’s why you must know the steps to the successful implementation of CRM software.


The heart of CRM software: Knowledge and data


Each company must find a way to attract and retain profitable customers through the effective use of data. Through modern intelligence techniques and business strategies, data will be turned into information and then into knowledge.


Innatos - menInnovative companies need to be successful in the market without competing exclusively in terms of price. Customer experience can mark the difference for your company. The steps to the successful implementation of CRM software are key to a business’ success. 


You can’t improve what you can’t measure


CRM software is an element of a business strategy requires that the company to show a tangible commitment to CRM concepts such as customer satisfaction.


What cannot be measured cannot be improved, it’s simply not enough to measure customers based on total figures. Different metrics will allow us to understand the degree of commitment that a customer shows towards the brand or company. The CRM database will have the data and accessibility necessary to obtain these indicators.


The customer, not the product, must become the center of your company. Functionally some organizations can implement a software package correctly, but without a reorientation through the organizational structure, the CRM objectives will not come true. Synchronizing the entire company is the key and that’s why you need to know the steps to the successful implementation of CRM software.


First, Justify the need


Why are we going to develop a CRM strategy? Because we want to improve the quality of our service and stop losing business opportunities. It’s also helpful in building customer loyalty through personalized service in order to offer a better experience than the competition. Without properly understanding the value of CRM you won’t be able to properly implement the system. That’s why justifying the need is one of the steps to the successful implementation of CRM software.


Second of the steps to the successful implementation of CRM software, Determine the objectives


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It is essential to understand our objectives. The implementation of CRM reflects the way in which the company wishes to work in the future. For that reason, the CRM strategy should be complemented with specific objectives that can be used as benchmarks during the implementation process. The objectives can also function as success criteria for the final CRM solution. 


Some of the issues that can be used as parameters in determining the objectives are:


  • Improve the customer’s perception of the company
  • All departments of the company giving the same value to the same customer
  • Raise barriers to competition actions
  • Increase the client portfolio in an organic way through the cross-selling of products
  • Reduce the time it takes to solve customer problems
  • Increase the number of invoices per customer


The important thing is to be very clear about the purpose of the CRM software solutions.


Innatos - question marks cloudsThird of the steps to the successful implementation of CRM software, Designate a project leader and ensure broad participation


Depending on the size of the company, it may be a person exclusively dedicated to the management of the CRM system or not. However, the important thing is that there is a person responsible for the execution and progress of the CRM strategies.


From the initial stage of the project, it’s necessary to involve every member of the organization. This is because it takes time to adapt to the changes introduced by the CRM. The best results are achieved if 40% of the employees are involved.


Fourth, Survey, diagnosis and separate variables and customer weighting models


Innatos - Successful implementation of CRM software - peopleWe need to understand where we are, what we have, what areas and functions we will have to improve.


We also need to know what processes to modify, what we need (to buy, train and hire) and how much money we will need. In short, it will be the knowledge that allows us to delineate strategy and tactics.


If the variables we will use to segment and the customer weighting model we need are not defined in advance, we run the risk of having to undo a good part at the end. For example processes or software.


Fifth, Develop an efficient contact center, learn to manage and quantify the costs


Innatos - Successful implementation of CRM software - peopleAllow the client to decide when, how and by what channel to interact with the company. Offer customers multiple channels to access the company, with a consistent and consistent service in all. Make available, to all channels, all the information obtained from customers.


From the beginning, the change should be presented as company-oriented and not merely another element of information technology. Employees must understand that the company starts the project to gain commercial advantages over the competition. Employees must also understand that all activities are aimed at maintaining the competitiveness of the company and its ability to retain competent employees. 


Now that we have all the planning point you must determine how much budget you have and what is the investment. Present clear and real numbers.


 The conclusion, Successful implementation of CRM software


Innatos - Successful implementation of CRM software - conclusionIn conclusion, remember to stand firm on the project since the enthusiasm curve usually has many ups and downs.


On the other hand, you should not exaggerate the qualities of the project. At the beginning of the project, participants will be optimistic and will generally have high expectations. These high expectations usually disappear when those involved discover the energy required by the CRM project.


In addition, the complexity of the project increases at the beginning and this causes a subsequent loss of interest and, in the worst case, a sense of defeat. Communication has a decisive role.