3 Tips to Effectively use a CRM

Each organization implements a CRM system with the desire to optimize their business processes. In this way, they can improve the quality of customer service, explore new business opportunities and seek new customers. However, only a few are successful. Why? Because most do not adopt CRM best practices, therefore, it leads to a low return on investment. So you need to know the 3 tips to effectively use a CRM.


CRM is just a technology and its success ultimately depends on how effectively employees use it. If you want to use your system effectively, keep the following basic points in mind to take advantage of the unlimited potential of this technology. With the 3 tips to effectively use the software, you can achieve success.


First, of 3 tips to effectively use a CRM, customize your CRM to your business needs


Innatos - 3 Tips to Effectively use a CRM - profileHaving software is the first step in trying to establish closer connections with your prospects and customers. However, a ready-to-use solution will not be able to connect to all departments in your organization. To make the most of your software, you must customize it to your unique business needs.


You should customize the look of your system to give it a sleek and vibrant interface, as it is the first app employees sign in to and the last app they sign out of. You can also add or remove workflows, modules, and dashboards in the software based on your business requirements.


If you are not satisfied with the default reporting module, you can always get custom reports created. This way you can monitor the performance of your employees and your organization.


The possibilities are endless. Therefore, you need to find out what you want from your Customer relationship management for optimal customization.

Second of the 3 tips to effectively use a CRM, update information in the database


Innatos - 3 consejos para usar efectivamente un CRM - computadoraThe software is as good as the data available in its knowledge base. The data is used across the organization for multiple reasons, including campaign initiatives, customer service, marketing, etc.


A serious problem can arise if your sales representatives do not have access to a mobile CRM system. Since sellers are primarily in the field, they often tend to forget to update customer information in real-time. Even if they go back to the office and then enter the details, they probably won’t remember the granular details, and therefore the information won’t be entirely accurate.


You must ensure that your Customer relationship management is compatible with mobile functionality. In this way, you can ensure that sales representatives can collect information at the source and update it in the system in real-time. This results in the data being organized, accurate and error-free. An updated database inevitably increases the results extracted from the software.


Third of the 3 tips to effectively use a CRM, train your employees


Innatos - empleadosThe cornerstone of your software’s success is its staff, so you must equip them with the essential knowledge and skills necessary to get the most out of the system. Initially, employees will not be very receptive to the idea of ​​training to use new software. Many would think that software would make their processes more complex and that it would be better to do things the old-fashioned way. If the system is too complex and cumbersome, employees won’t embrace technology with an open heart.


To get the maximum benefits from Customer relationship management, train your employees and educate them on how their contributions and the use of the system can increase their own productivity and improve their performance. It is recommended to carry out training by department or team and focus on the functionalities rather than the process.


Review your practices of this system and make use of the 3 tips to effectively use a system and let CRM software work for you.




Innatos - 3 Tips to Effectively use a CRM - circle

Many companies struggle when it comes to getting the desired ROI from their implementation of this system. The reason is that they simply buy Customer relationship management but do not adopt CRM best practices.


You must remember that implementing a system would not grow your business by leaps and bounds overnight. It is part of a long-term strategy that requires you to learn the technology from the inside out to unlock its true potential.

CRM Software for Manufacturing Companies

The challenge for manufacturing companies is to be able to react quickly to new developments on the market without losing sight of costs. CRM software for manufacturing companies. In order to remain competitive, it is not enough to use modern machines, but it is vital to offer competent advice to customers, from the acquisition process to the after-sales service.


The requirements for CRM software for manufacturing companies


  • Comprehensive administration of inventory management, accounting, and production data.
  • High-quality service for lasting customer satisfaction.
  • Cost advantages through time savings.

The advantages of CRM software for manufacturing companies


Innatos - CRM software for manufacturing - toolsWhen products are comparable, the quality of service is essential for customer satisfaction. With CRM, you will gain a comprehensive knowledge base. In this way, employees can immediately access all customer and product data in order to competently respond to telephone inquiries.


CRM software connects all employees, departments, and branches. In addition, through connections with other software solutions, a constant flow of information can be guaranteed.


In this way, you can achieve daily time savings when searching for documents, free dates or addresses. The external service also remains wirelessly connected to the CRM system. Thus, the data that previously had to be sought from different sources, is now integrated into a single location. This time saving provides you with significant cost advantages.


Boost your business with ERP for manufacturing companies


Innatos - CRM software for manufacturing - money with a rocketERP software is a type of software solution that enables companies to integrate various parts of their business operations into a centralized system. This business management software enables organizations to automate operational services, allowing them to better manage their business. These services include:  


  • Sales, (including e-commerce)  
  • Marketing  
  • Accounts and Finance  
  • Supply Chain Management  
  • Payroll  
  • Warehouse Management  
  • HR HR  
  • Manufacturing and Management Logistics. 

How does ERP for manufacturing companies benefit businesses?  


Innatos - CRM software for manufacturing - professional person with documentsAs the manufacturing industry continues to grow and expand rapidly, many manufacturing companies are beginning to consider investing in ERP software.


Why? Because it can provide a host of benefits for company productivity.


With this rapid expansion and evolution of the manufacturing industry.


More competition arrives, which pushes companies to find that their production processes are as fluid as possible.


What are the key advantages of ERP for manufacturing companies?


Innatos - CRM software for manufacturing - professional person workingCRM software for manufacturing companies, Flexibility  


ERP software gives your business greater flexibility by providing operational management, insight information, and enables your organization to make safer decisions about reducing costs. It’s also highly customizable, which makes it applicable to any manufacturing business; including both processes and doing it with discretion. 


However, it should be noted that companies are advised not to customize their solutions too much. Highly customized solutions can have conflicting effects on software effectiveness, as employees are distracted by “nice” features rather than the real value from “essential” features.  


Innatos - brain workingRationalization  


ERP essentially streamlines your business processes.


All of your important data is available in one central location, allowing full visibility of all your business functions.


This integrated automation will give you the scope to conveniently manage your production order while calculating costs from a software platform.    


CRM software for manufacturing companies, Increase productivity  


This automation software will increase your team’s productivity while better managing projects and workload.


Innatos - money with and arrow going downThis automated software gives you and your team more time to work on more valuable and creative business projects.


Cost Reduction  


Accurate, real-time information is provided through an ERP source, ultimately reducing the cost of administration and operations.


Improving the visibility of your business can help you identify areas to reduce costs, such as the production area.


What type of ERP for manufacturing companies do I need? 


Before choosing your ERP software, there are some factors that you should consider in relation to the business you have. The requirements for both types of manufacturers will be different, the manufacturing processes and businesses have different operating processes, and therefore will require different ERP software.


Innatos - people workingCRM software for manufacturing companies, Manufacturing Processes 


Without a viable source of ERP, process manufacturing companies can risk several problems to solve within their production processes.  Examples of these include: 


Increase productivity and profitability  


As your business expands and its processes grow in complexity, it can be difficult to share information on all aspects of your business.


With ERP, you can seamlessly link and disclose all your information. This will give you better visibility in real-time, increasing efficiency and profitability.  


Innatos - CRM software for manufacturing - manufacturing toolsCRM software for manufacturing companies, Managing complicated processes 


It involves the use of complex formulas for batch item creation. ERP software can support these complex processes by providing secure recipe and formula storage, quality control, and contingencies to ensure batch consistency.  


The Regulations


Smaller and medium-sized regulations can often struggle with stricter industry regulations, such as the Globally Harmonized System of Classification and Labeling of Chemicals (GHS). By using ERP software, companies of all sizes can generate nutrient analyzes, create compatible labels, and even generate statements for their allergen and component notifications. 


Innatos - people workingCRM software for manufacturing companies, Customizable Certificates of Analysis  


ERP software can help you create certificates fully tailored to your industry requirements.


Discrete Manufacturers Discrete  


Manufacturing companies also experience their own set of challenges that ERP software can help eliminate.  

Innatos - CRM software for manufacturing - professional person working



Managing changes in the product design of your products is a challenge that most, if not all, manufacturing companies will experience.


With automated ERP components, you can reduce the time it takes to market your newly designed products by seamlessly aligning your R&D with design changes and your customers’ needs.    

Innatos - CRM software for manufacturing - control of activities

CRM software for manufacturing companies, Quality control  


ERP software will allow you to produce reports and analyze relevant data to ensure that your products meet industry standards.


This eliminates the possibility of any unplanned downtime or costly emergency repairs.  


Innatos - CRM software for manufacturing - money with a computer

Supply and demand  


With an ERP, discrete manufacturing companies can be more efficient at storing popular products, by synchronizing with their stock levels.


This also means that you can prepare your business for seasonal fluctuations, increasing customer satisfaction, and profitability.


Things to consider before choosing ERP  


Innatos - CRM software for manufacturing - professional personBefore making a decision, you should consider four main aspects of your business. The software you choose to provide you with optimal results will depend mainly on these factors: 


  • The size of your business. 
  • Its processes.  
  • Its complexity  
  • The desired results.  


CRM software for manufacturing companies. Be aware of choosing the right ERP software for your business and not the one with the most attractive sales tag or smart marketing. Request a demo before you buy, to make sure it’s the right solution for you and your colleagues.  


Making sure that the ERP you buy is the correct solution that provides you with the correct functions required for your business, is another important factor to consider. Do not compromise your business processes if you consider that they are important to achieve your business objectives.


What is Social CRM?

Social CRM is also known as customer relationship management. What is social CRM? This concept is the integration of social media channels into customer relationship management (CRM) platforms.


Currently, CRM platforms are compatible with social networks in addition to traditional channels. In this way, customers can interact with companies through their preferred channels. This means better customer service and a better marketing vision that collects data from customers’ social media accounts.


What is social CRM? Why do companies need it?


Innatos - ¿Qué es el CRM social? - personas sentadas en una sala de juntas

It enables a company to communicate with customers using the channel of their choice. This can be by phone, text message, chat, email, or social media (for example, Facebook or Twitter).


Behind these interactions, a system helps companies obtain valuable information. In this way, you will have a more useful and practical vision of the client’s feelings about your company, your brand, and specific products or services.


The best CRM systems can take this dynamic customer profile and put it to good use by spreading that information across different teams. For example, the customer service team, the marketing team, and the sales team.


Using social CRM for customer service


Innatos - ¿Qué es el CRM social? - mujer sentada en su escritorio

What is social CRM?


CRM is used by companies seeking to optimize service levels and customer experience across multiple channels.


It can help companies understand the basics of customer service, responding seamlessly in the way that best suits the customer.


Today’s consumer expects the same great service from a company, regardless of channel.


Customer expectations are increasing


Innatos - celular con interacciones

Consumers expect to be able to move easily between communication channels and that the company responds quickly and personally to any of them. If the business can remember them so they don’t have to explain themselves again, even better.


This is especially important as customers increasingly see social media as the easiest way to pose a service inquiry. What happens when a client chooses to contact a company through a social channel?


That interaction can be tracked and managed in as much detail as a traditional CRM system can track a phone or email inquiry.


What is social CRM? The commercial benefit


Thanks to it, companies can act faster, respond better and even anticipate the next needs of customers. This allows companies to track social interactions with customers using the same sophisticated tools that they use for other touchpoints.


Innatos - mujer a lado de una plantaIn this way, companies can offer faster and more complete resolutions to customer service cases across the business, resulting in happier customers.


Social interactions take place one-on-one to many. What is Social CRM? That is, everyone can see the interaction on social networks. This means it means that the way the interaction is resolved can directly affect the feeling of the brand or with its certified employees.

A customer service agent who deals directly with a customer on Facebook engages in personal interaction with a public audience and their certified employees. It’s also easy and logical for customers to want to socially share their service experience afterward. Therefore, it can be the key to a marketing campaign.


At Innatos we have the best software solution. We can create the perfect system tailored to your needs. Contact us today for more information.


What is Business Software?

Enterprise software is a term that refers to software that is used in large organizations. It is designed to address and meet the needs of major organizations rather than people-centered. What is Business Software? It is a collection of computer programs with commercial applications. They are development tools designed to address the concerns of the entire company rather than individual situations.


Through the use of business-oriented tools, a solution that provides different services. For example, online shopping, payment processing, billing systems, and security. They also support the management of business processes, business content, customer relations and projects that may arise.


Additionally, they are excellent tools in planning business resources and integrating business applications. It is designed to improve productivity and efficiency through the functionality of business logic.


What is Business Software? What is your Mission?


Innatos - computer with a targetBusiness software includes content, communication and collaboration software. It also includes CRM software, digital and content creation software, ERP and project management software.


Business applications are about viewing, manipulating, and storing large amounts of often complex data. What is Business Software? They also work to automate business processes with that data.


Essentially, the mission is to perform business functions. These business functions can range from order processing to accounting, for the purpose of solving business problems. This type of software is commonly hosted on servers to provide continuous services to large groups of users.


Types of business software

Innatos - What is Business Software? - person with a computer

The most common types of business software include:


  • Automated billing systems
  • Processing payment
  • Email marketing systems
  • Content management
  • Customer relationship management
  • Customer Support
  • Business resource planning
  • Business intelligence
  • Human resources management
  • Business application integration
  • Messaging and collaboration systems


What is Business Software? Differences between business software development and other types


To begin with, its development is triggered by a specific commercial need; otherwise, there is no point in building software for the entire company. This means that when teams are developing a more acceptable solution, all aspects of their architecture need to be considered.


Innatos - What is Business Software? - people in a meetingAnother important difference lies in the software’s ability to scale. With development, the architecture must allow a sudden change without hindering performance. Development depends on using cloud platforms to do most of the heavy lifting in terms of integrated tools.


For example, APIs, data integration, security, user management, reusable components and templates, and more. Everyone should work together to help solve the task of  Business software development.


Security is another differentiating aspect when it comes to business software development. Because it is a large-scale development project, any security breach represents a major loss. In development, security features must be at the forefront of the project scope with certified personnel. They must be integrated with external security functionalities to make the security strategy more robust and complete.




Innatos - What is Business Software? - conclusionIn essence, regular software development projects are done with the individual user in mind. Meanwhile, development is commissioned, designed, built and implemented with the company’s needs in mind with certified employees.


Development is tailor-made as an internal development project or by contracting with an external provider. With both options, the solution is deliberately customized to meet all of the business needs and be aligned with the business processes of the business.


At Innatos we can make business software tailored to your business with your needs and wishes. Contact us today for more information and to help you continue to grow your business along with your sales so you can get more sales.


Keys Internal Communication for Companies and Businesses

The management of a company’s internal communication has always been important. That’s why you must understand the keys internal communication for companies and businesses. Keep reading to learn more about internal communication and how you can use it to empower your company.


Internal communication has the essential tools for the sustainability of the company and its growth. Communication is no longer unidirectional, feedback is constant and participation is common. There are more channels, more media and more content that should be managed correctly.


A good strategy and a good action plan allow companies to control the crises and take advantage of the opportunities offered by the internet. Internal communication is one of the most important aspects for any organization and it’s vital to know the keys internal communication for companies and businesses.


Internal communication in companies and the keys internal communication for companies and businesses


Innatos - keys internal communication - bunch of people talkingHuman capital is the rising value of corporations. In a business ecosystem based on technology and innovation, the human mind has not found a substitute. Talent and creativity are strong because they are the added value that allows companies to differentiate themselves and be competitive.


In such a framework, companies strive to optimize their strategic communication globally. The soul of the company is its human team, so it’s essential to use internal communication to create a feeling of belonging, commitment, and motivation with the business.


All this improves the work environment and productivity. Keep reading to learn more about the keys internal communication for companies and businesses.


First, look beyond the dissemination of information


Innatos - keys internal communication - speaker with blue backgroundInternal communication strategies have been created for many years to disseminate information about the company among workers. Keys internal communication for companies and businesses.


Nowadays, it‘s necessary to go a step further and create strategies that foster a sense of pride and belonging.


Corporations have to set their communication strategies beyond the target audience that forms the group of customers, users, and consumers. It’s important to also gain the trust of your workers, collaborators, and suppliers. The set reinforces the values ​​of the brand and the strength of its branding.


Second, develop an internal communication plan


Innatos - keys internal communication - computer in a web with more personsCompanies that wish to achieve the loyalty of their employees must develop an internal communication plan that is linked to their mission, their vision, and their values.


This way they will get brand ambassadors committed to and able to disseminate, by their own means and channels, the values ​​of the brand. To do this, it must be ensured that the information is received correctly and that it generates the desired impact.


It’s very important to control the flow of information within the company and create spaces in which employees participate directly, give their opinions and contributions. Feedback from active listening is key to achieving good results in an internal communication plan.


Third of the keys internal communication for companies and businesses, get the agents involved in the internal communication of companies


Innatos - keys internal communication - people talkingWhich department should direct the internal communication plan, human resources or communication? Both must collaborate with each other so that the strategy responds to the objectives of the corporation.


The company must achieve alignment between actions and goals and create a strategy that puts the internal target audience at the justify.


For this, the involvement of leaders and leadership is essential. Participation tools must be created that favor the implementation of a new business culture based on engagement. Tn employer branding, the worker or collaborator becomes the brand ambassador. Internal communication must be consistent with external communication, which is why coordination between the area of ​​human resources and communication is so important.


Fourth, determine the objectives of internal communication

Innatos - keys internal communication - note pad with a blue background

Internal communication is aimed at employees and employees of the company. It seeks to achieve internal brand ambassadors who, in turn, become valuable assets in front of other stakeholders.


If workers feel involved and motivated, they transfer that feeling to customers, suppliers and other audiences of the company itself.


They provide a natural and trusted competitive advantage that reinforces external communication campaigns.


Fifth, pay attention to the most current trends


Innatos - person talkingTo motivate, develop talent and build loyalty to the human team, it is necessary to create engagement strategies. The trend in corporations focuses on optimizing online tools, social media channels, and technology.


Internal communication takes place in real-time and involves all the company’s actors in a transversal way, from the management dome to the last employee. All of these elements are important.


Corporations must take full advantage of the advantages offered by the newest technology. They must create audiovisual, multimedia and interactive content that maximizes the impact of each action to achieve the communication objectives set.


Sixth, understand the benefits of internal communication


Innatos - yellow arrow going upIt has been shown that strategic communication must focus much of its actions on internal communication. It’s key to achieving business objectives, improving productivity, efficiency, competitiveness, and positioning of the firm.


In this regard, it should be noted that a good internal communication plan not only has to pursue the improvement of these indicators. It must also be able to transfer the importance they have to the whole team. Employees must endorse the business objectives and, for that, they must first feel important, relevant in the organization, involved and committed.


With good internal communication, companies manage to attract and retain talent. They work optimizing the management of people, which implies the collaboration of the area of ​​human resources and communication. Training, skills improvement, participation and communication actions are essential in today’s organizations.


The keys internal communication for companies and businesses


Innatos - conlusionInternal communication occupies one of the most important places in business strategy and keys internal communication for companies and businesses.


With its correct management, human teams are committed to the mission, vision, and values ​​of an organization. The company’s reputation begins with its internal communication. In order to develop good internal communication, the correct tools are essential.


Software like Desk Alerts is one of the most important keys to internal communication for companies and businesses. Contact us today and learn more about our products and services.

Tips to improve Internal Communications

To improve the efficiency of your processes, you need to know the tips to improve internal communications. When you need to communicate new information to employees, it may seem easy to write a quick email and send it to everyone in the company.


However, what happens if several employees have specific and individual questions and press “answer”? Worse yet, what happens when they click on “answer all” and cram everyone else’s inboxes? What happens when other employees return to their desks, see the long email chain and delete it automatically without reading their original email?


With the tips to improve internal communications, you can improve the efficiency of your company. A communications policy management system is not just about managing the workflow of policies and procedures. The important thing is to find better, more efficient and easier ways to communicate and share information with your employees.


Here are the tips to improve internal communications:


First of the tips to improve internal communications, Reduce internal emails


Innatos - Tips to improve Internal Communications - person smiling with an emailIt is no longer necessary for people to follow long email chains. In the past, the chains could become very long because sometimes people are added to the conversation at the end of the game. It also happened that redundant emails were sent when someone pressed “reply to all” instead of “reply.”



Instead, a well-planned policy can simplify communication through emails with software such as Desk Alerts. The management system will automate custom workflows, ensuring that the right people are notified when a task is near or pending. The system also offers real-time panels, so you no longer have to send emails to verify the progress or status of a document, and instead, you can extract ad hoc reports.


This way you can ensure that the right people only receive the right documents at the right point in the process. Now, employees don’t have to ask themselves if they are sent an email just for reference. Nor should they ask themselves if they are expected to read and respond or if they are not supposed to get involved and add their comments until later in the process. Again, custom workflows send notifications to people when they have a role in the document process.


Innatos - woman using a fileSecond, Store all documents in one place


Configure employees to succeed in their jobs by making the information conveniently accessible.


Documenting a policy or procedure once prevents redundancy (which wastes time and resources) and eliminates confusion.


Also prevent employees from seeing and referring to incorrect information, such as obsolete or unapproved documents.


Innatos - people in a meettingThird, Automatically distribute the information to the corresponding employees


Easily share documents with all or groups of employees at once and control document permissions.


These permits can be organized by type or by the department, for example.


This way you can get employees to see only the information that belongs to them.


Innatos - Tips to improve Internal Communications - conclusionTips to Improve Internal Communications, Conclusion


These 5 quick tips to improve internal communications can help you achieve your business goals.


However, to execute the advice properly you need the correct software. Desk Alerts is the perfect software for your company.


Contact us today for more information.

What is Internal Communication? 

Establishing good internal communication is one of the biggest challenges of business organizations. In addition to reconciling the ways of being of the different professionals, everyone needs to be hooked on the company’s purposes and missions. But, what is internal communication? 


Innatos - What is Internal Communication? - men with a cellphoneWhen we talk about communication and marketing actions, the first target audience that comes to the mind of most entrepreneurs is the external one, formed mainly by customers, isn’t it? On the other hand, the internal public isn’t always remembered, which is a big problem for companies. After all, employees are responsible for the operation of the machine.


What is internal communication? The communication between the management and the employees. Without establishing good communication with your team, your strategies probably won’t generate the expected results. Or do you think that an uninformed and discouraged employee will be productive?


These problems can be solved or minimized with efficient internal communication. This process is extremely important for companies that know they need hooked professionals to achieve their goals. Internal communication tools such as Desk Alerts can also help you achieve a successful internal communication strategy. 


What is internal communication? The concept of internal communication


Innatos - light bulb with a square as a backgroundThe internal communication process is a segment of integrated communication that focuses its actions on the employees of a company. Its essential objectives are the transmission and distribution of relevant and strategic information in a corporate environment.


This exchange of information and messages can be executed in the following ways:


  • The vertical exchange, made between leaders and leaders and vice versa
  • The horizontal exchange, which occurs between employees of the same hierarchical level


But what is that information about? What is internal communication? 


Innatos - What is Internal Communication? - people talkingDefining this is a flexible issue. The message may be broader. For example, the reproduction of values, missions, visions, and organizational objectives. It might also be more segmented and restricted to a group of employees, such as feedback and goals by department.


The main objective of internal communication is to keep employees aligned and committed to the aspirations, causes, and speeches of the organization.


In that way, behaviors that connect to what the company manifests are established and stimulated. For that to happen, the relationship with the company’s professionals must be transparent, constant, comprehensive and simple.


What is internal communication?  The importance of internal communication for a company


To better understand the relevance of this area, we will list the advantages of having an efficient internal communication in the company. Look at them:


Improve the organizational climate

If you have already worked in a company, you should have an idea of ​​how annoying a work environment is when people do not interact much, right? Through internal communication, professionals are encouraged to develop interpersonal relationships and they work together in the spirit of collaboration.


Innatos - people talking in a tableDistances between departments are reduced, which helps people to bond and work in harmony. With a greater bond between the employees, the processes operate with more speed and each team is strengthened. This combination favors the formation of a more serene, respectful and profitable climate within the company.


What is Internal Communication?, Increase internal productivity

From the moment in which the employees feel hooked to the objectives of the company, it’s natural that they try harder to be useful to the organization. Each employee begins to better understand their role within the company, its importance and the impact that their work has on the overall results of the company.


All this makes professionals realize how much they and their respective teams need to produce for the business to benefit in a general area. Being more motivated and focused, the tendency is for employees to increase their productivity.


Reduce the turnover rate

These notions of productivity and relevance for the organization also contribute to a longer period of permanence of employees. But that’s not all.


Innatos - What is Internal Communication? - graphics in a board

More stimulated, more recognized and dedicated employees in a pleasant work environment are happier and have virtually no reason to leave the company.


A change of air will be less taken into account when the quality of life at work indicates that it is worth continuing on the team. If the relationship is true, transparent and integrated (values ​​proposed by internal communication), the chances of separation decrease.


Facilitates the adaptation of new employees

Imagine a newly hired professional who arrives knowing the history of the company, knowing the functions to be fulfilled and being well received by current employees. They tend to integrate more easily.


Internal communication stimulates the existence of a friendly and dynamic organizational climate. For that reason, it’s essential that new employees do not remain isolated and adapt as quickly as possible. It’s important that there are no barriers. Thus, beginners will feel more comfortable to express doubts, propose suggestions and approach other people.


Minimize rumors and gossip

Innatos - What is Internal Communication? - men shacking their handsIf there are destructive factors for any corporate environment, rumors and gossip surely make up the list. These actions are consequences of hidden, incoherent and poorly distributed information by leaders and their employees.


Imagine, for example, that the director of a company has told a nearby employee who is negotiating the move from the office to another city, but without revealing the destination. If this employee tells another person, that incomplete information will spread little by little through the organization. This will open the way for speculation and unnecessary worries about the company’s new headquarters. When the idea is to make internal communication honest, the message must be clearly transmitted to collaborators.


Reduce the effects of a crisis

What happens when a company goes through a difficult time and chooses to reveal the truth of the situation and the projected strategies for improvement to the internal public? It manages to strengthen the union between employees.


Innatos -men using a boardBut it is necessary to emphasize that this will only be possible if all the previous benefits are recognized by the collaborators. You cannot expect an employee to be committed when they’re not connected to the company’s objectives. It’s the same when they are dissatisfied with the work environment or feel undervalued.


What is internal communication? An example of internal communication action that favors the reduction of a crisis is the openness to the participation of the collaborators in the strategic decisions of the company.


If there is a channel that allows them to transmit their improvement proposals and receive feedback for that, the chances of the solutions appearing are greater.

What is internal communication? An important tool for your business!


Internal communication is key to your business’ success. DeskAlerts is a versatile and powerful software tool for internal communication. Contact us today and learn more about what it can do for your company


Internal Communication

Internal communication is communication aimed at the internal customer, that is, the worker. It was born in response to the new needs of companies to motivate their human team and retain the best employees in today’s business environment. In the present, change is constantly coming faster and faster. 


An effective tool is necessary for success. Let’s not forget that companies are made of their human teams. For that reason, proper communication and keeping up the morale is essential to achieve your business goals and reach the best results for your company.

Internal communication and technology


Innatos - Internal communication - tablet with a file on itIt’s a mistake to think that internal communication is a luxury and something exclusive to large companies. This is especially true at the present time. We’re going through a time in business that is marked by somewhat uncertain results at all levels. Hence, it’s becoming one of the great professional challenges of the 21st century for businesses of all sizes. 


Today, there are still few entities that develop an adequate policy that helps to implement the changes and achieve the corporate and strategic objectives of the company. 


Many companies ignore that in order to be competitive and successfully face the change that the market pushes onto them, they must know how to motivate their human team. They must also retain the best employest by developing a corporate culture so that they feel identified and are faithful to the organization.


And it is precisely here where it becomes a key strategic tool to respond to these needs and enhance the feeling of belonging of employees to the company to retain talent.


Tools for intent Internal communication


To increase the effectiveness of the human team, as the true architect of the results, the manager must feel at ease and integrated within the organization.


Innatos - computer workingThis is only possible if the workers are informed, know the different frameworks of the company, its mission, and its philosophy. They must share the values and the strategy and they should feel part of an important part of the company. When this happens, they will be willing to try their best for the sake of the company. 


In addition, we must not forget that it helps reduce uncertainty and prevent dreaded rumors. Unsourced, false information is a very dangerous element for companies. With adequate internal communication tools like Desk Alerts, you can quickly control negative falsehoods and spread the truth speedily and efficiently.


Internal communication tools are important for transmitting corporate messages. They’re also necessary to inform about what is happening within the company. You can also use Desk Alerts to motivate employees. The main purpose of the strategies is to establish an effective line of communication between employees, management and the different departments of the company. These are just some of the objectives pursued by internal communication. Desk Alerts’ software is a powerful tool that can help you achieve your business’ goals.

The types of Internal communication


As for the types we can talk about two types. These two types are ascending and descending. Ascending is done from the bottom up in the organization chart of the company. On the other hand, descending takes place from the top down.


Innatos - conference roomOften, many companies fall into the error of turning their communication into something unidirectional, where workers have no voice and can’t communicate with the executives.


We must remember that the dialogue between management and workers must be constant. Feedback is essential in order to have a successful internal communication strategy.


Even in the present, there are still companies that confuse communication with information. The difference is very clear: while the latter consists of the simple transmission of messages, in order for communication to exist, a response from the receiver is required.


Desk Alerts is a versatile system for it and that can give your business the necessary tools to create powerful strategies for it. However, even the strongest tool needs to have an adequate policy in order to be used effectively.


Implementing an internal communication policy


Innatos - Internal communication - people discussingThe question is now inevitable, how can companies and businesses successfully implement of the policy? In the past, methods such as bulletin boards, circulars informative meetings and the like have been used by businesses as the main mean. But the progress of technology has changed the ways in which we communicate. 


It’s true that technology makes it important for communication to be carried out in a faster and faster way. However, it’s important that you do not lose sight of the fact that, especially in a business or company, everything does not depend on the tools used but on the people who will use them. So if you have decided to implement a corporate social network it’s important that it’s based on a solid strategy and that you always seek to promote the good use of the tool.


Innatos is an authorized distributor of Desk Alerts. Desk Alerts is a powerful software. This software human resources offers the best corporate social networks for your business to communicate with the employees. Through Desk Alerts, your company can obtain an ideal platform to foster collaboration among your employees. This will help you create a flow of ideas and information to drive innovation and maintain constant communication. This will greatly improve your business’ work team.


The importance of it


Innatos - Internal communication - people talkingIt remains as one of the great challenges for businesses in the 21st century. It’s important to have the correct policy and also the tools to make it happen. And if we do not know how to take care of our internal clients, we can hardly give satisfactory answers to external clients. 


It constitutes a key tool to achieve strategic objectives. In addition, it helps create a positive company culture. It also helps in preventing the spread of dangerous rumors.


The tools also foster a climate of trust and motivation and make the company more competitive and profitable. Desk Alerts is the software that your business needs. Contact us today for more information.

Optimize your Business process with ERP software

Today, any company, from small and medium enterprises to multinationals, pursues efficiency and success. For this reason, they are constantly forced to invest a series of resources to improve processes. They all have the aim of being able to compete in the market. As a company grows, the volume of its operations increases and its correct management becomes essential. Optimize your Business process with ERP software.

Optimize your Business process with ERP software; what do we mean by process optimization, process management improvements?


Innatos - a computer with some graphics on itWhat are a company’s processes? A process is the set of tasks that are related to each other and are carried out in order to accomplish a well-defined result in your business. In other words, a process is a step-by-step line-up of activities that a company must complete in order to accomplish a determined objective.  


Optimize all areas of your company with an ERP System


There are five primary business processes for your company. These five are finance, logistics, production, human resources, marketing, and sales. They achieve greater performance when they reach mutual understanding.

An Enterprise Resource Planning (ERP), for its acronym in English, is a comprehensive business management system. It seeks to optimize the procedures within your business system to give better results in the finance system.


Optimize your Business process with ERP software, Why is a system implemented?


Innatos - some information of company toolsCompanies require optimizations in all their processes, in order to achieve better results. This occurs through a conglomerate of situations that must be combined to achieve an ultimate goal. A successful ERP system must achieve the following:


  • Increase in productivity
  • Quality increase
  • Improvement in customer service
  • Decrease in costs


Optimize your Business process with ERP software. These four elements are essential to evaluate the effectiveness of your system.


From there, other benefits that only seek the optimization of processes are generated. For example, more efficient data management, access to information quickly and in a timely manner, exclusion of unnecessary processes, time reduction, and more.


Experiences in companies offer five dimensions of Benefits of an ERP


Innatos - Optimize your Business process with ERP software - men with some tools as a backgroundOptimize your Business process with ERP software. Improvements in management processes in a company allow efficient use of resources: both material and human.


Don’t you think it’s worth getting involved and looking for the best way to optimize your company’s process management?


Keep reading and discover how this can help you throughout the procedure.


It’s essential that continuous improvement and process optimization become part of the business philosophy. Use an ERP software that fits your company and be surprised by the results.


How can an ERP help you in optimizing your company’s processes?


Nowadays most companies rely on technological solutions in order to manage their processes more efficiently and more automatically.


Innatos - Optimize your Business process with ERP software - men in an ipad watching some graphicsOne of these solutions is the ERP, which can help your company optimize your business processes, always seeking to reduce your business’ costs and increase its profitability. 


Optimize your Business process with ERP software. It acts as a solution that consolidates and improves the management of the organization by giving you comprehensive control of the organization.


When you decide to implement an ERP software in your company, it’s important that you take into account the business processes that are carried out in it.


You must clearly identify them so that when you implement the tool it will add value and make sense in your business. This tool will allow you to build a more efficient, effective company that offers quality service to its customers. Also, you have to consider the different types of software solutions on the market and choose the one that best suits your company.


Innatos - Optimize your Business process with ERP software - a computer with a small white handThrough the use of an ERP, you can improve processes for different reasons, for example:


1.- Quick and easy consultation of any data in the system with a single click

It has the ability to work with data from different processes at the same time, without having to close and open different options to access any information.


In a matter of seconds, it is possible to compare all types of fields and records: accounting accounts, stocks, and more.


Innatos - a person holding some books in a hook2.- Optimize your Business process with ERP software, Purchase planning 

For process optimization, ERPs are equipped with multiple functionalities that help simplify and maximize tasks. For example, purchasing planning, that is, order management, delivery dates, transport management and more.


3.- Stock control

It has a high capacity to control rotations and inventories by product segments; this way, you make sure to improve its management.


4.- Documentation for shipments

You can easily generate documentation associated with product shipments, like packages, pallets, delivery notes and more.

Innatos - Optimize your Business process with ERP software - notebook full with information

5.- Optimize your Business process with ERP software, Projects

Among many other functions, there are a few that stand out.


Among them, control and monitoring of the planning, definition of tasks and subtasks (duration of each one, as well as the material and human resources assigned to them).


You can also complete detailed budgets by chapters, subchapters, and items with follow-up of customer billing.


How do I get the optimization of my company’s processes with an ERP?


It is an interdepartmental solution, which achieves an integration between all areas and departments of the company. This flow, crossing, and integration of data, together with the automation of many tasks, allows us to make sound decisions with the certainty of knowing that our information is reliable.


Optimize your Business process with ERP software. In the short term, having a good ERP translates into tangible results.


For example, the cost savings of resources used, or by an improvement in our service to the client, which will always lead to an increase in sales and revenue.


Take the step now: improve your company’s processes using the ERP that best suits your needs.


The ERP system also offers a set of benefits in each of the main business processes in a company:


Optimize your Business process with ERP software, Finance

The unification of data collected, in real-time, helps in the observation of operational records and the verification of the effectiveness of the latter in the financial results.


Innatos - Optimize your Business process with ERP software - process of a company with boxesThis correlativity in records of operations and financial results determines a better understanding and decision making.


Likewise, with a finance module, it is possible to better draw up strategic performance measures, in order to improve the strategic costs within the company.



Having a database that unifies the availability of products for sale, distribution, and management of materials enhances the efficiency in the productive space. It also takes into account all the production processes.


Optimize your Business process with ERP software, Logistics

Logistics and distribution is an essential part of the ERP system, integrating production with distribution, taking into account sales and financial reports. Similarly, ERP systems must be provided with supports that facilitate the distribution process.

Innatos - Optimize your Business process with ERP software - woman in a desk watching some files

Sales and Marketing

The sales and marketing system is greatly favored by the application of ERP systems.


The implementation of profitability diagnoses, possible through a database containing costs, revenues, and sales volumes in real-time.


An important element is that with these systems, companies can offer exact dates in order and purchase delivery.


Innatos - Optimize your Business process with ERP software - file with a person showing some pointsHuman Resources

The system must be integrated in the same way as the HR department. It will provide a database, in which the information of all personnel is integrated.


Optimize your Business process with ERP software, In conclusion


The implementation of an ERP system allows robustness in the quality of business and companies. In Innatos we have the best software for your company. Contact us today for more information.

7 tips for social CRM strategy

The social management of customer relations, also known as social CRM, is essential for companies of all sizes. It helps in keeping small or medium-sized enterprises, SMEs, accessible, informed and proactive in interacting with their customers and getting to know them. You must know the 7 tips for social CRM strategy.


Innatos - men anda woman thinking with lightbulbs surrounding themIn social networks, customers talk about what they like and what they don’t like. They also talk about what they care about and what their perception of their business is.


If a customer has a problem with a product or service you provide, all their friends and followers will soon know, regardless of being mentioned. That’s why it’s important to know the 7 tips for social CRM strategy.


Social networks should be a central component of your company’s plan. However, a successful social strategy is about more than just accumulating likes and followers to drive site traffic. Keep reading to know more about the 7 tips for social CRM strategy.


Learn the 7 tips for social CRM strategy


Once you have captured the audience, these 7 tips for social CRM strategy will help your company make the most of the tools it uses and the data it is collecting. It will also give you the ability to turn the immediacy of social networks into an asset instead of a responsibility.


First, invest in the right social tool


Innatos - 7 tips for social CRM - woman using a phone with a green backgroundThe first 7 tips for social CRM strategy is simple but very important. Even before incorporating a social strategy, your company must manage its social media efforts through a social media analysis tool.


The platform you choose will serve as a focal point for programming social publications in all active presences. It will also monitor who says what and how many people are saying it. This information will be very useful when interacting with customers.


You need a social CRM tool that can do all that (for a price that suits your business). In addition, you should also do well to integrate your social strategy with any existing tool you may have.


Second of the 7 tips for social CRM strategy, orientate in the relevant networks


Innatos - 7 tips for social CRM - woman using her laptop with a page websiteDo not waste time generating publications and participating with followers on a social media platform that is not central to your business.


For an e-commerce site, it could be useful to post brilliant photos of your products on Instagram or Pinterest and interact with customers in those sites.


Meanwhile, customers of a business software company are more likely to be located in the traditional trifecta of Facebook, Twitter, and LinkedIn.


If it furthers your business and the number of customers is increasing and is attracting a new audience, then that network may be worth it.


Third, monitor interactions, and mentions


Innatos - 7 tips for social CRM - men with a plant and a green backgroundYour social platform must have the ability to configure the transmissions for each social network and the specific parameters within them. In addition, you also have to keep track of customers’ tweets, comments and “likes” directly with their presence.


You can set up applications that can monitor keywords such as your company’s name and the main words associated with what your business does.


¿What happens, then, when your company is mentioned or a user of a social network asks a question about an area of ​​expertise? Your company can respond quickly with a useful answer that could turn a user into a loyal customer.


Fourth of the 7 tips for social CRM strategy, analytics are your best friend


Innatos - 7 tips for social CRM - three men using graphics in a computerOnce you have identified a particular customer, the analysis can help you get more information about them.


What was the scope of the tweet this user sent about your product? Have you recently mentioned a competing product and in what context?


Send a user profile and specific data about them through the channeling of your to a sales or marketing representative of your company.


When interacting with your audience, analyzes could be the key to the conversion of a customer.


Fifth, group customers into target audiences


Innatos - 7 tips for social CRM - people in an important conversationA social CRM strategy should take advantage of all the existing capabilities that social networks have to offer. For example, Facebook and LinkedIn have groups while Twitter has lists.


This functionality can help you, group customers, into segments naturally and within the context of the social network that is most suitable. The suitability will be important in determining specific interactions about a specific product or products.


A social consists of using the individual data of the social person of a client to adapt to the most intelligent business interactions with them.


Sixth of the 7 tips for social CRM strategy, social media managers are real-time customer service representatives


Innatos - men writing in his computer with a green backgroundThe team that manages your company’s social network presence is your first line of customer service and your company’s brand ambassadors.


Representatives must answer a client’s question on social media within an hour and the conversation must be a genuine interaction rather than a transaction.


Don’t be afraid to give your name as a traditional customer service representative would.


Depending on the type of business, the integration of your social networks and customer service teams into a cohesive department could improve the speed and the quality of the responses.


Seventh, use social incentives to encourage brand loyalty


Innatos - hand shaking men with suitThe most loyal, vocal and active followers of your company’s social networks are active on social networks. Developing a relationship with these loyal customers and those with the greatest social influence can help convert their online presence into communities.


Run a hashtag-based event on Twitter about a particular promotion. Give a mention to the client who has been most active in your community this week. Send discount offers or promotional codes to reward committed customers. 


Social media gives businesses more immediate access to a wider range of customers than ever. Therefore, your social CRM is the way your business can take advantage of and make the most of those connections.


In Innatos we can develop the best CRM software for your future social strategy. Contact us today and learn more about our products and software solutions development services.