Building customer loyalty with CRM Software

The various uses of CRM (Customer Relationship Management) software are one of Innatos System Group’s specialties. This is one of the software solutions we provide and we believe it empowers businesses in many ways. Why? Because it provides endless applications that are very useful for your business. For example, building customer loyalty with CRM software.

Being a tool with many different uses, CRM software gives you benefits that transcend the sales and marketing department. Perhaps you are still in the process of discovering the many advantages of CRM software, such as building customer loyalty with CRM software. For that reason and to give your business an edge, we are going to present the useful ways in which CRM software can build customer loyalty. 

 

Building customer loyalty with CRM software? Let’s introduce some essential concepts first. 

Innatos - Building Customer Loyalty with CRM Software - CRM Essential ConceptsIn general, when we talk about CRM for customer loyalty, we mean two things. The first is that CRM is a management model focused on the relationship with customers. For this reason, CRM is not an automated software, but rather a management prototype focused on achieving customer satisfaction. In other words, it is a relational marketing strategy.

Second, we have to consider that CRM is software for customer relationship management. In order words, CRM refers to computer systems that support the administration of customer relationships, sales, and marketing. It takes care of the databases of these departments. Besides, it throws patterns of interaction between the company and the customers.

In both cases, the main objective of the CRM is to enrich the quality of customer service and to strengthen the brand and expand into new markets. That is why building customer loyalty with CRM software is important. Therefore, each company must devise campaigns dedicated to different aspects of customer relationships. These aspects include:

 

  • Conquer new customers
  • Maintain the current client portfolio
  • Regain old customers
  • Strengthen customer service
  • Optimize marketing campaigns

 

Likewise, the operation of CRM software has a very specific purpose. CRM software is focused on promoting and strengthening the relationship with your client. How? It helps prove to your potential and existing customers that they require your products and services. Since this becomes difficult to accomplish as companies grow, it’s smart to incorporate CRM strategies. You can incorporate these strategies into your CRM software for customer loyalty. Additionally, you can also strengthen your brand in the market.

 

Innatos - Building Customer Loyalty with CRM Software - Customer LoyaltyWhat is customer loyalty?

Let’s define customer loyalty in simple terms. Loyalty is achieved when you properly develop CRM strategies so that clients do not go to the competition. As a company, the loss of customers is one of your constant concerns. It’s time to change the perspective and begin to take care of creating favorable environments and strategies that minimize the loss of customers. That’s why you should be building customer loyalty with CRM software. With Innatos System Group, you’re going to learn more about building customer loyalty with CRM software.

 

 

Why Build customer loyalty with CRM software?

The customer loyalty process is always part of the customer management strategy. Also, a customer management strategy is an important part of the company’s strategic planning. For that reason, the CRM will help you determine patterns and consumption profiles to achieve customer loyalty.

 

What does it mean building customer loyalty with CRM software?

Building customer loyalty with CRM software requires the active participation of the marketing departments, customer service, and sales. All of them must make their particular contributions to make your customers pass through the inverted pyramid to achieve their loyalty. Afterward, your company should stay with them to keep them as clients. Of course, for this, you must choose the correct CRM. In order words, the CRM that responds and adapts to you and your needs.

 

What is the inverted pyramid and how does it help to build customer loyalty with CRM software?

Innatos - Building Customer Loyalty with CRM Software - Inverted PyramidIt’s a methodology to always keep updating the information of each client. This way, you will be able to know and use their information at all times. This data will help each one of the sales agents. Additionally, it will also be useful for the marketing and customer service departments. Why is it called an inverted pyramid? Because they are a series of events that guarantee customer loyalty. We will talk more about the inverted pyramid in a future article about CRM software.

 

 

The useful ways in which you can empower yourself in building customer loyalty with CRM software

Building customer loyalty with CRM software? To ensure that your company successful has loyal customers, it is essential that you use your CRM software in your everyday operations. The CRM software stores all kinds of data and transactions that will guide you in your strategy to create loyalty. To do this, you can program your CRM software to offer specialized technical solutions between departments.

 

Innatos - Focus On Marketing

CRM software with a focus on marketing

CRM software helps automate processes and procedures of the database to achieve the correct engagement with your clients. This is accomplished thanks to the fact that, once your customers are segmented, you can customize the offers and services. How? By analyzing their consumption patterns, which indicate what they are interested in.

This marketing is especially good at building customer loyalty with CRM software thanks to the power of analysis. It gathers the information in real-time and contrasts it with historical data and with current market data to guarantee the monitoring of the results obtained. In turn, this allows the adjustment of actions to meet the pre-established goals.

 

Innatos - Sales And Customer Service

CRM software for sales and customer service

CRM software can help you with monitoring and controlling the processes of the sales department. You can gather accurate data regarding closed deals and service quality. This approach is the reason for building customer loyalty with CRM software is so effective. CRM sales profit margins are determined by product, salesforce, cross-selling, recommendations, purchasing flows and every factor you can think of…

Additionally, CRM software can turn its focus towards the after-sales processes to determine customer loyalty values. The use of CRM software for customer loyalty facilitates the work of putting the customer at the center of all the operations, actions and strategies of the company. This helps to improve the personalized attention between your agents and your clients. Besides, it keeps constant and reliable data due to such interactions.

 

Conclusion

The same CRM offers you all these powerful approaches, which guarantees an integration between departments that allows the integral attention to the client. Innatos System Group helps you to start building customer loyalty with CRM software, that way you’ll be allowed to evaluate the status of your relationship with your clients at all times.

How an ERP helps your e-commerce build trust among your customers?

Do not lose customers. Increase their loyalty with ERP software and an effective e-commerce site. In this post, you will learn how an ERP helps your e-commerce build trust among your customers. The digital era has changed consumer habits, and electronic commerce is a reality already fully established. In recent years, the industry has had to reinvent itself in the digital medium to adapt to the needs of a new consumer profile, thus consolidating a whole new commercial culture.

It is no secret that e-commerce is a key driver of sales. It has been extended to such an extent that it has lost strength as a competitive advantage. Thus, a business that has an e-commerce site needs to differentiate itself to attract customers. And one of the main factors that make customers opt for a specific online store is the trust that this store inspires. How an ERP helps your e-commerce build trust among your customers is something you must know.

How an ERP helps your e-commerce build trust among your customers and the definition of an ERP system

Today, many companies are looking for an ERP system for their company, but what exactly is an ERP and how can it benefit a company? The term ERP refers to Enterprise Resource Planning, These programs are responsible for different internal operations of a company, from production to distribution or even human resources.

How an ERP helps your e-commerce build trust among your customers, online trust? It is obvious. In a buying process in which both suppliers and products are not physically present, distrust is a first level reaction. The alarms of the consumer who visits an e-commerce site, and they leave immediately before any indication of inefficiency or lack of seriousness. And in these types of situations, the consumer will most likely decide to leave the online store to search among the competition. For example, some other company that offers what they are looking for.

Lack of trust, as we can see, implies a sure loss of customers. That is why you must learn how an ERP helps your e-commerce build trust among your customers. To increase the confidence that the business instills, there are hundreds of practices that improve the brand image. All those that have to do with business processes and their management. For that reason, they might be improved by the use of an ERP system.

How an ERP helps your e-commerce build trust among your customers? ERP, and e-commerce integration to build trust

The proper functioning of the e-commerce site is the first guarantee of trust. And to enjoy perfect operation at the functional level, you need the joint effort of your e-commerce site and an ERP system. With the integrated potential of these two tools, you could avoid a whole series of typical (and serious) problems that usually occur within the framework of electronic commerce. Let’s see which ones and how.

How an ERP helps your e-commerce build trust among your customers, a thousand advantages, zero problems

The problem of the product not being in stock

The Achilles heel of electronic commerce. It has happened countless times, being the most common problem of online stores, and yet it’s one of the worst impressions that can be given to customers. The lack of synchronization between inventories and e-commerce means that the client does not obtain updated information about the products. Therefore, problems of the nature of ordering products that are not in stock begin to appear.

If your e-commerce site is integrated with your ERP, the database is updated every time there are changes in the inventories. This way you make sure that your customers get information about your products in real-time, that’s how an ERP helps your e-commerce build trust among your customers.

The problem of the order that never arrived

This is another very representative problem of online stores. Mistakes regarding orders or deadlines are extremely frequent. And its causes are diverse: from an erroneous registration of the shipping address to a bad labeling of the package. Any type of error has a place in this case if the management of shipments is not fully automated.

This is how an ERP helps your e-commerce build trust among your customers. Task automation is essential to eliminate the margin of human error. Once synchronized, ERP and e-commerce work in such a way that the flow of information between them is continuous and uninterrupted. Thus, the recorded data is 100% reliable. Besides, its management is automatic, avoiding duplication of information or erroneous records.

The problem of “nobody knows anything”

Another serious problem linked to the management of e-commerce is poor customer service, almost always caused by serious problems of communication. If the status of an order is unknown in any of the phases of the sales process, it is impossible to attend or solve any type of incident. If an order, for example, does not reach its destination, and the sales staff is not able to determine where it is or what could have happened, it is because the information is wrong or insufficient.

That’s why the image that the customer perceives of the company might be of negligence and incompetence. Thus, the confidence that inspires your brand depends on the quality of your customer service. Improving your customer service is how an ERP helps your e-commerce build trust among your customers.

The client needs to have all the information updated in real-time in e-commerce to make a purchase. In the same way, the sales team needs to know all the information related to the sales process. This information includes the state of the inventory and the monitoring of the shipping. It’s required to be able to attend any eventuality on time and properly. And this is only achieved by unifying the flow of information through the integration of e-commerce and ERP. That’s how an ERP helps your e-commerce build trust among your customers.

The recurring problem

“I need more time”. This phrase summarizes many attempts to improve some aspect of a business. In this case, the automation of tasks and the reduction of the margins of error provided by the integration of e-commerce and ERP, mean significant savings in resources and time. Resources and time that you can invest in other tasks that also help you strengthen the image of trust that you want to infuse customers with your brand.

How an ERP helps your e-commerce build trust among your customer

Take advantage of the time gained in practices such as optimizing your online store, making it mobile-friendly, intuitive and easy to use. You can also write specific instructions and be clear with return policies that help keep the customer informed to the fullest. And do not forget to advertise and make yourself known on social networks. The trust of your customers is also based on the shopping experiences of other users. A positive average rating will be a very important claim.

Elevate your e-commerce, that’s how an ERP helps your e-commerce build trust among your customers

These are just some of the many measures that can be taken to polish the brand image and build the confidence that your online store inspires. An ERP system is what you need to keep all internal tasks controlled and perfectly coordinated with your e-commerce. If you want to find the perfect ERP software for your company, in Innatos System Group we have what you need. We can also develop custom made software designed to match the requirements of any business.

What are the differences between ERP and CRM?

Often, clients ask about ERP and CRM, doubting the functionalities of each one, without knowing very well their difference. Therefore, they have doubts about which software interests them the most for their business. What are the differences between ERP and CRM? We will try to explain the differences between both, management software and clarifying concepts.

 

What does ERP and CRM mean?

ERP and CRM represent different concepts and software, but they are included together in the term of business management. ERP refers to Enterprise Resource Planning (Enterprise Resources Planning). On the other hand, CRM refers to the management of relations with customers (Customer Relationship Management). But what does this mean? Keep reading to learn more and find out.

Both the implementation of an ERP and that of a CRM seeks to adapt the company to digital transformation. They aim to improve productivity, control, and efficiency, but its fields of action are different.

 

ERP software

An ERP (Enterprise Resources Planning) is a software for internal use and procedures that do not directly affect the relationship with customers. The ERP works in the exchange of information between departments and the control of the same. In addition, it helps to reduce production costs, with the control of the stock and storage, and with the supervision of the sales. This software is not used for the management of sales, but, for example, in seeing which products are the best sellers. It also provides an invoice control and an accounting or payroll administration.

In other words, the ERP software controls a large part of the internal processes of a company, for example. It gives the production department inputs on the best-selling products and at the same time, aids in sharing information with the financial department on costs, benefits and other details. What are the differences between ERP and CRM?  In short, an ERP, which is usually a modular tool, acts on the following dimensions of a company:

The final objective of the ERP software is to centralize the integral management of a company is a tool, looking for better interdepartmental communication and better access to data.

Now, an ERP is a complex software that requires complex actions and decisions. By joining so many departments, hiring is usually expensive. When performed many times to maintenance is also expensive. By bringing together so much information, learning and training is usually long and complex. When joining so many parts, the same happens with the setup of the software, requiring time, effort and money.

ERP’s functions

An ERP is usually a software that is installed in medium and large-sized companies. The reason is that we are talking about an important investment in both economic, time and personal aspects. At the same time, not all companies manage stock or manufacture products. For example, agencies, consultants and other professional services companies, and these essential modules when taking advantage of an ERP.

There are many questions that a company has to ask before undertaking the implementation of this draft. For that reason, not all companies, whether by size or nature, need it. However, both ERP and CRM are tools that usually have a positive impact on a company. An ERP, given its great breadth, can contribute great things to a company’s balance sheet.

 

CRM software

The CRM (Customer Relationship Management) is a software that exists to create objectives and raise strategy. Once the ERP’s results are reviewed, it’s the turn to work with the CRM. This software is a tool that does affect the relationship with customers and external processes. The purpose of the CRM is to organize the information of the client. It places it in the center of the company. Then, it helps in the management or commercial follow-up. Thanks to CRM software, a company is able to draw up both sales and marketing strategies.

What are the differences between ERP and CRM?  Unlike the ERP, CRM software contains customer information, making it a more dynamic and agile tool both in use and implementation, learning, functionality, and price. CRM refers to a business model that seeks to identify the most valuable leads for the company. In addition, it helps in managing their relationships in an efficient and decisive way in order to achieve not only the sale but loyalty.

CRM’s functions

The main functions of CRM software and what can be expected from it are:

  • The automation of sales processes, from the leads generated, the registration of the leads, the follow-up of the same, alert system or task management.
  • Store and activate customer information such as emails, posts, interactions with the company, meetings, source of attribution and others.
  • Creation of segments for different marketing or sales objectives, such as strategy planning, communications segmentation, sales forecasting and more.
  • Commercial monitoring and creation of processes in it.

The implementation of a CRM is essential to carry out a refined and successful marketing. Promotion or communication actions should be segmented as much as possible to increase conversion rates and minimize costs both by lead and by customer. Needless to say, CRM is also key to the proper performance of the commercial department of any company.

In short words, CRM  is a client-centered software whose purpose is to improve relationships with the company (both before and after-sales) and increase sales.  Unlike ERP, CRM is useful in all types of companies.

 

Can companies work with ERP and CRM at the same time?

It will depend on the nature of each company and the suitability of implementing two tools with such depth in it. In fact, traditional ERP implementations used to incorporate a CRM module. However, ERP developers usually have an external and independent CRM since it is advisable to have software dedicated especially to the commercial task.

In conclusion and that being said, ERP and CRM are fully compatible. They are different and have to be measured by different scales, but their work in a company is complementary. Both tools are designed to make the most of the resources of the company. If you want to find the perfect ERP or CRM software for your company, in Innatos System Group we have what you need. We can also develop custom made software designed to match the requirements of any business.

 

The Five Benefits of a CRM Software System

Collecting and organizing data from actionable customers is a full-time job. It is a key part of any business that seeks to grow and expand. What are the benefits of a CRM software system? The relationship with your customers is a process that does not forgive mistakes. Therefore, it is vital to invest in a high-quality tool for the management of the relationship with the client, better known as CRM.

A CRM software system is a must for any company that wants to improve customer service. A CRM software system offers a series of advantages that will help you identify, understand and help your clients. With a CRM software system, you will never have to worry about losing revenue as a result of incomplete data. Below, we present to you there are five benefits of a CRM software system. These benefits can help your company find success.

 

1. Improve your information organization

 

The more you know about the customers of your company, the better the experience you will provide them with your products or services. Everything they buy and all the interactions they have with your organization must be identified, documented and registered. To do this, you must go beyond sticky notes and disorganized filing cabinets. This is one of the benefits of a CRM software system.

To improve the organization of your information, you began to use advanced organizational technology. This technology is very useful and versatile. Not only can you quantify and categorize data accurately for future reference, but also make that data available in all departments.

Thanks to the benefits of a CRM software system, all this becomes a possibility. This type of software allows you to store an extensive list of clients and any important information related to them. Access to the file is even more convenient than before due to the cloud. For this reason, no matter who helps the client in question, everyone will have the same data available instantly. This will result in less time wasted for customers and employees.

 

2. CRM improves communication

 

As we mentioned earlier, the benefits of a CRM software system make it possible for any employee to provide the same level of service. How is this achieved? By having access to the same customer data. After all, customers will not always be in contact with the same employee. Even if your customers have a single primary point of contact, it is very likely that at some point that contact will not be available. When this happens, the client is likely to be forced to work with someone new. This causes many clients to face the prospect of having to “start over” with someone who does not understand their preferences and problems.

One of the benefits of a CRM software system is that it eliminates this concern by making detailed customer information communicable to whoever needs it. It does not matter who is currently assisting the client since they will work with the same information. In addition, a CRM software system is cloud-based and accessible from any device with an internet connection. Therefore, the communication benefits of a CRM with a mobile device version are not limited to the office.

 

3. CRM improves its customer service

 

Time is valuable, which also includes the time of your clients. And, if your customers experience a problem that needs a solution, they will be dissatisfied unless that problem can be quickly solved. With CRM, as soon as a client communicates with your company, your representatives can recover all available activity. This information will be related to past purchases, preferences and anything else that can help them find a solution. This is an important benefit of a CRM software system.

In many cases, the most experienced representatives, armed with past information and history, will be able to locate a solution in the first few minutes. And all this is achieved thanks to a database of possible problems. And, in case a solution is not easily apparent, you can call other representatives. You can even resort to crowdsourcing to get answers through customer portals. With CRM, customer service becomes one of the strengths of your company.

 

4. Automation of daily tasks

 

Completing a sale is never as easy as getting a customer to agree to compromise. Along with the superficial details of any sale, there are hundreds of smaller tasks that must be completed in order for everything to work properly. The forms must be completed, the reports must be sent, the legal problems must be solved. Here we find another benefit of a CRM software system. These complementary tasks are a vital aspect of the sales process.

The best CRM systems are designed to relieve the burden of many of these tasks from the shoulders of employees. And everything is achieved thanks to the magic of automation. This means that their representatives will be able to focus their efforts more towards closing potential clients and solving customer problems. On the other hand, the automated CRM system takes care of the details.

 

5. Greater efficiency for multiple equipment

 

The communication is stored automatically. This allows operators to view emails, the calendar and the details of telephone calls in an easily accessible place. In addition, the ability of several teams to access the same information is added. When this occurs, it significantly increases the amount of progress possible. Undoubtedly, one of the most important benefits of a CRM software system.

Sales, marketing and customer service teams can share valuable information about customers. In this way, the process is facilitated to obtain the desired result when closing a sale, offering new products or providing excellent customer service. Each department can now obtain the correct information for the corrected person. With this new facility, teams can work together to improve the overall performance of the company.

 

Conclusion

The benefits of a CRM software system make this an indispensable tool for any business. In Innatos System Group we have everything that you and your corporation need to convert more prospects into clients and expand your business. Contact us today and ask about our services.