Keys to implement a software

What are the Keys to implement a software? It’s important to have success when implementing technology and software in your company. Just deciding to implement new software can be difficult and frightening. If the decision is not correct, the process can result in an expensive, long and traumatic experience.


There are many reasons to implement new software in your company. That’s why you need to know the Keys to implement a software. For example, you can be looking for software to control your visitors and manage your sales. You can also use the software to improve communication in the company or conduct censuses and coverage of your products in the market. For that reason, the choice of alternatives should be taken very carefully and preferably with expert advice.


Let’s take a look at the Keys to implement a software in your company. With them, you will be able to make the right decision and implement technology successfully.


First of the Keys to implement a software in your company, define in which area of ​​your company you need technology


innatos - Keys to implement a software - computerThe first software implementations that companies carry out are those related to financial and billing areas. There is, however, a dangerous thing about these first implementations. That is that the administration usually thinks that having a “cheap” accounting system, functional and relatively stable, is the only technology they need.


But what happens to the other areas of the company where resources, assets, personnel and even the main activity of the company are involved? Areas such as sales and customer control, field personnel management and even occupational safety, are frequently neglected. Therefore, the common thing is to abandon these processes for not knowing how to deal with them optimally.


One of the first among the Keys to implement a software in your company is to identify the different areas of opportunity that your company has. If there are more than 3 people (employees or clients) involved in the process then there is an opportunity to implement technology to make it efficient. You also have to consider if the task takes more than 3 hours to execute.


Second of the Keys to implement a software, take a software budget and prioritize your hiringinnatos - people


One of the objectives of any company is to save as much as possible. However, many times it is necessary to invest to minimize costs due to inefficiencies. You have to see the real results and understand the true value of a software solution to evaluate its effectiveness.

Define a budget for at least 6 months and start with a number of users that allow you to obtain and see clear results. Generally hiring a service for 1 or 2 users is a waste of money and you can never be sure if the problem is in the software or in the process.


Third of the Keys to implement a software in your company, define if you need technology inside or outside the office


innatos - Keys to implement a software - person

Is your company’s core is made up of vendors, medical visitors, technical service, inspectors or other field personnel? Then you may want to start hiring a field personnel management system and a CRM.


On the other hand, things are different if your company has mostly office staff and what you need is greater communication or attraction of potential customers (leads). Then you may want to hire an internal communication or marketing tool.


Put yourself in the place of the end users (who carry out the task every day) and identify the idle times as well as the most tedious processes. Think that perhaps the office staff can be efficient with excel payrolls, but a field vendor can lose hundreds of hours a month when using paper and then transcribing the data to excel.


Fourth , Decide between free tools and paid tools


innatos - Keys to implement a software - free paidDepending on your budget you should choose whether to start with free tools or if you start from the beginning with paid tools. In very few cases the tools are completely free unless they are open source systems.


Before making a contract, analyze if the free version of the software will be useful for an adequate time. 


There are many excellent free systems that allow unlimited use and that, for many companies, their features are sufficient.


Fifth of the Keys to implement a software in your company, if you need tutorials or manuals, the software does not work


innatos - Keys to implement a software - computerThe objective of implementing technology is to facilitate your day to day process, not to load it with more work.


In this sense, before making a contract and during the first call or demonstration, note how easy it is to use the system and how much you can communicate it to the end users.


If you cannot explain its use in a few words or if the company offers you too complex user manuals, stay away. Remember that part of the functionality of good software is that it feels good, looks good and works well.


Sixth, Look for customization, ease and service


innatos - handTake the following sentence as a rule: the system must adapt to its processes and not its processes to the system.


Nowadays, personalization is vital. However, at the same time, it is expensive. It’s expensive because it requires people who listen and understand your needs. A company like Innatos will be able to interpret their requirements and execute all of your requirements efficiently. 


Be demanding and look for the full service. While it is not easy or cheap to find software or services that offer a high level of customization, it is worth the search and of course the investment.


Make sure the company offers the following elements as part of the service:

  • High or total degree of customization.
  • Ease of use of the product both at the administration level and at the end-user level.
  • Fast communication and fast execution of new requirements.
  • Clear customization costs or included in the service.
  • People with whom you can talk in case you have any problems, doubts or new requirements.


Conclusion, start the implementation today


We are almost at the end of this article. If you came to this part then you are ready to implement technology today with the help of the Keys to implement a software in your company.

innatos - Keys to implement a software - conclusion

Remember that technological implementation should not be complicated, tedious or frustrating, with the above advice you can do it in less than a week.


Also remember that if you postpone the decision, it is likely that 5 years will pass and you will continue to use pencil and paper (if your company still exists). Make the decision, invest a few hours of your day and start the technological implementation now. In Innatos, we will guide you through the process. Contact us today and learn more.                      

Features of ERP software for companies

In this article, we will present data about ERP systems. Answer What are the features of ERP software? In summary, we can know the following as the main features of this software:


  • Access to a centralized database
  • Capture data automatically
  • Work structure according to modules
  • They are configurable. Allows you to configure each part by developing the code
  • Interaction between components
  • Requires  synchronizing work between departments and knowledge of the tool
  • The main feature is that it is configurable and therefore adaptable to business requirements.


What are the features of ERP software? What are the different types of it? 


innatos - computerEach company has its own soul and requires personalized attention. The best adapts to the requirements of each company, however small or large. Custom is known as vertical since it is specialized management for a very specific business.


But a customized is not always necessary since it requires more hours of work and organization for both the company that develops it and for the client. In addition, it’s a fact that the cost of a customized is usually higher. Another option is the so-called horizontal. This is for the administration of standard companies that allows configuration on each element so that it is possible to customize the solution for a particular case.


 The use of ERP for companies


innatos - Features of ERP software for companies - companiesIt is false that a system is not necessary to control the management of small and medium enterprises. On the contrary, since it is precisely the SMEs that generate the greatest volume of business and wealth and those with the best organization of teams. 


The main feature is that it is configurable and therefore adaptable to many different business requirements. Above all, it is vital to note that proper training of personnel in this comprehensive management tool will help us to get the most out of the system. Today we have many types of ERP. In fact, there can be and create as many as different types of businesses.


The fundamental characteristics of the ERP system


innatos - Features of ERP software for companies - womanThese systems not only serve to integrate several departments of a company. To truly be considered, the system has some of the following fundamental characteristics:


What are the features of ERP software? Flexibility 


A system is flexible in such a way that it responds to the constant transformations of companies. Client and server technology allows the system to operate on different databases through open database connections. This is possible since it is very likely that the same product will migrate from one production area to another during the total production cycle.


What are the features of ERP software? Modularity 


The ERP system is an open architecture system, that is, you can use a module freely without affecting the remaining ones. The system supports multiple hardware platforms as many companies have heterogeneous systems. It should also facilitate the expansion and adaptability of other modules later.


What are the features of ERP software? Comprehensive 

innatos - Features of ERP software for companies - woman


The system must be able to support the different organizational structures of companies, as well as a vast business area.


What are the features of ERP software? Connectivity 


The system should not be confined to the physical space of the company and allow connection with other entities belonging to the same business group, because the selection of different forms of business must contain a selection of best business practices across the planet for it to work so much better.


What are the features of ERP software? Reality Simulation 


It should allow the simulation of the company’s reality on the computer, therefore in no way should the control of the system be outside the negotiation process and it should be possible to prepare reports for the users who control the system and for their companies.


innatos - Features of ERP software for companies - puzzle

What are the key to a successful business? 

The scale, scope, and functionality of these systems vary widely. However, most programs have the following different characteristics: Integration throughout the company. 


Business processes are integrated end-to-end between departments and business units. For example, a new order automatically initiates a credit check, checks product availability and updates the distribution program. Once the order is sent, the invoice is sent.


Operations in real-time (or almost in real-time). 


Since the process in the previous example occurs within a few seconds of receiving the order of the clients or providers, because the problems are quickly identified, which gives the seller more time to correct the situation and also it helps him to improves his work.


A common database with consistent appearance and touch. 


A common database was one of the initial advantages of this. It allows data to be defined once for the company with each department using the same definition, but the different departments now had to conform to approved data standards and editing rules with some remain dependent on a single database, others have divided the physical database to improve performance.


Early providers realized that with a consistent user interface reduces training costs and seems more professional. When a provider acquires others, because the common aspect is sometimes abandoned in favor of market launch speed, so as new versions enter the market, most providers restore the consistent user interface. This facilitates learning and adoption by the worker and company for you in the future to be more successful and to be helpful.


innatos - hand

It can take your business further ahead of the competition


We hope you really liked this article and have the information you need and what are the features and characteristics of the management system that you need to learn to have a more successful business in the future. 


If you want to know how we can help you in the development of the management and accounting system for your company, contact us and we will advise you on the best option for business to help grow your brand and your list of clients. If you are looking for one for your company, Innatos may be the management you were looking for and the solution to all your problems. Trust us, trust Innatos. 

Custom enterprise software development: What is the software factory? Why you need this service?

Today’s companies are competing like never before. They are presented with unprecedented challenges. In addition, they have less time to develop and incubate new ideas that help create solutions that meet the needs of consumers, many of them with high expectations. That is why they turn to custom enterprise software development. In short, the best way to accomplish this objective is through the software factory.

The competition has reached levels that fragment the industry and segmentizes in niches and market microniches. In order to compete, you need the custom enterprise software development that only a software factory can give you. Among the challenges your business will face, there are digital disruptions, reduced innovation cycles and new kinds of competition. To sum up, there are also increased customer expectations and reduced costs. Most importantly, there are just some of the issues that managers and entrepreneurs face. In this blog article, we will present details about the consumer experience and how you can change it with technology.


How custom enterprise software development and the software factory can help your business today

Innatos - Custom enterprise software development: whats is the software factory? - Software factoryCompanies have changed profoundly compared to what they were in the past. Now businesses are prepared and focused on the constant change of the micro and macro elements that are presented in the market.

This modern company is characterized by being in contact with its consumers every day and the whole way. In order to find new ways to compete, this is necessary. Internally and externally, it removes friction at each level. And they focus on the results, not the process. Above all,  is that the modern company is potentialized by software. 


The origin of the software factory and custom enterprise software development 

The origin of the software factory is probably located at the end of the 60s when Hitachi was founded under the name of Hitachi Software Works. From there and throughout the years, a software factory is characterized by being a programming company. Their mission is the development of software for the end customer or for a third party. 

Innatos - Custom enterprise software development: whats is the software factory? - LightbulbThis is accomplished through professional technological services using good collaborative work practices for simple to complex environments. In order to complete this objective, custom enterprise software development uses specific or changing requirements.

Circumstances to hire the services of a software factory

You can hire the services of a software factory, under the following circumstances:

  • The systems personnel of a company is very busy to attend new internal projects or does not have the necessary knowledge to achieve it.
  • The clients of a non-technological company need to optimize processes through efficient technological solutions. This is accompanied by an integral process for the organization, for this they must turn to a software factory.
  • A software development company seeks to expand its capacity, in the short and medium-term.


Understanding the software factory and custom enterprise software development 

Innatos - Custom enterprise software development: whats is the software factory? - Having an ideaThe main difference between a software development company and a software factory is related to the price of the services offered. Software factory companies are very successful in countries such as England and Canada, they stand out for offering a highly professional level at more competitive costs. This is accomplished through the use of scalable processes and the hiring of human talent in different geographical locations.


The boundaries between the company and the outside world are being torn down

The old models were based on the economic advantage of separating a company from the outside world. Within the company, you had some control over the cost structure and culture. Technology has changed all that. Employees are using external technologies from a software factory because they cannot wait for them to build them in their own organization.

Networks are another example. Today, smart companies are leveraging their employees’ social networks to boost their businesses.


Connectivity increases

Innatos - Custom enterprise software development: whats is the software factory? - Connectivity and networking There is constant progress in augmented and virtual reality, voice-based interaction and sensors, as well as user-centered design. These experiences produce a constant flow of data about who you are and what you are experiencing and feeling at every moment.

If you are on Facebook, you actually have an identity that exists independently of you and will probably live after you are gone. In other words, that means who you are can be shared or even stolen. Why is that important for your business? Therefore, all this information about your customers can be used to satisfy them. Those who can transform data into knowledge and understand it will be the champions in the digital economy.


The nature of how we make decisions is changing, take advantage of a software factory and custom enterprise software development

The human brain is designed to detect patterns and learn from them. However, it is not entirely useful to extract exabytes of data and understand why you are not connecting with your customers through your new application.

Analytics and artificial intelligence will change everything we know about our world and about ourselves. On the other hand, before they do, they will change how business works.


Why do you need to manufacture new software? Use the software factory and custom enterprise software development

Innatos - Reasons whyThe explosion of devices connected to the Internet requires the appearance of different types of software. Nowadays, the greatest potential of the software lies in creating a direct connection with customers through digital channels. Developing that potential requires an external approach.

To offer superior experiences to customers with unprecedented speed and scale, you need completely different skills and tools. However, you also need a very different type of process.


The Five principles to consider when making modern custom enterprise software development in a software factory

Those who are engaged in software manufacturing must have the ability to quickly build and deliver experiences and offer continuous improvement, customer-oriented innovation. Highly adaptable and customer-centric methodologies are needed. Long launch cycles will not help the pace of the speed you need to thrive.

It is not enough to offer software, you have to offer experiences. Producing a constantly evolving user experience is very different from the management of business application updates that are done once or twice a year. Further, you need a perfect relationship between building and operating software experiences. In addition, here are some tips to achieve a positive customer experience.

Principles to consider when making modern custom enterprise software development

Innatos - Machinery

  1. Firstly, speed is important, that’s why you must consider using a software factory and custom enterprise software development
  2. Secondly, to offer innovation you have to think about automation. Why? Because automation reduces errors in manual processes and frees up resources to focus on what really counts: creating value for the customer.
  3. Thirdly, to avoid complications, you need security measures that increase user confidence and experience. Think about the behavioral analysis used in fraud and threat detection, for instance. Above all is that the client has no problems.
  4. Your business runs with knowledge, so you need feedback throughout the software’s value chain. This has two parts. Firstly, you need to know how your software factory is working and secondly, you also need to know if you are complying with the customer experience. Subsequently, that way you will be allowed to discover what are the unmet needs that can become new business opportunities.
  5. Innovate in your operating model with software factory and custom enterprise software development.

In conclusion, you need to do more than build efficiently and deliver new experiences; Innovation does not happen by itself. It has to be designed and built in its operating model. The definition of Innovation is “The process of converting raw ideas into real solutions at maximum speed”. So, the idea is always to be nourishing new concepts.

If we are not building things that our customers truly value, we must implement new approaches. Follow the five basic principles we shared earlier to grow your business, all through the use of the software. 

Custom CRM or manufacturer CRM?

Custom CRM or manufacturer CRM? First of all, we are not going to cover the advantages that a CRM can provide or the reasons to implement a CRM strategy in a company. In summary, it will allow a business, among many other options, to increase sales. By knowing their customers in more detail, they will offer the best service, maintaining their loyalty and attracting new customers.

Innatos - Custom CRM or manufacturer CRM - Doubts about implementing CRMThe advantage of CRM software is especially important in an increasingly competitive world where we have to give a quick and effective response to the needs of the market. Therefore, many companies have decided to implement a CRM to improve their relationship with their customers. But there is an important question to answer after deciding to invest in CRM software. Custom CRM or manufacturer CRM? 

There are many CRM systems to choose from. The need to implement a CRM is clear, but before choosing a specific one, we need to ask ourselves, custom CRM or manufacturer CRM? We will try to answer this question. For this, we will focus on some significant points that we have to take into account and help us make a decision.


Custom CRM or manufacturer CRM? What does my company need from a CRM software?

All companies have their own sales processes, each sells in a unique way, has its own strategy, its own market, and its own products and services. Therefore, when they think of investing in CRM they must make a decision. Do they opt for a CRM that offers generic processes, or build their own application adapting it to their specific requirements? So, then, do they need a custom CRM or manufacturer CRM?


Requirements and functionalities for a Custom CRM or manufacturer CRM

If we decide to opt for a custom CRM, we have to take into account everything that our CRM should contemplate. Do we need all the basic functionalities of the CRM? In addition to the basic ones, there are other more specific ones.

The most specific features of CRM are many. For example, activity planning, synchronization with Outlook, import contact lists, relate contacts to other records and more. All this, as we had explained, gives us an idea of ​​the minimum we have to address if we decide to make our own application.

A CRM manufacturer is monitoring the industry and is providing its CRM with all those functionalities that businesses could need. Therefore, the CRM appears with a whole series of functionalities in the different modules that it presents. How many of them you need will help you determine if you need custom CRM or manufacturer CRM.

Flexibility at the time you decide between custom CRM or manufacturer CRM

The CRM will have to be working together with a whole series of systems and applications of the company and also has to cover the business needs. Therefore, it must have a certain capacity to adapt correctly. Here are a series of important points to consider to make a decision.

Innatos - Custom CRM or manufacturer CRM- Felixibility in storageUser Interface (UI)

The user interface can be a very important point. Especially for those companies that need to give a certain brand image or require some complexity. Custom development could be very effective for that purpose. It is also true that the development could be done to present a user interface to customers and maintain the CRM for the internal user where that UI is not required.


The CRM has to cover all the needs, although on many occasions, and over time, new improvements have to be added for some specific functionality. Therefore, it is required that the CRM be able to add these new customizations.


Any application, whether its own development or not, need client and server software. It is possible that the choice of a specific CRM software creates the need for software that is not available within the infrastructure or that an investment that increases costs has to be made. This could be a problem or critical factor in the choice as it is certain that their own software could be developed on the current infrastructure. Therefore, these costs would not be necessary in the case of their own development.


In this competitive world, information is power. Therefore, the CRM should be equipped with mechanisms that strengthen data security, both external and internal. You must also have to apply security at the user level based on the organizational hierarchy, roles or regions.

In a company, users work in multiple applications. Therefore, a system that allows access to each of them without having to write credentials in each of them improves user productivity and facilitates the transition between applications. A CRM tool facilitates this functionality. 


Currently, there is a wide variety of phones and tablets from which we can access many applications through mobile applications or browsers. They have become a very important tool for businesses that need to access sales information quickly. 

Innatos - Custom CRM or manufacturer CRM- Updates and supportReporting

Many of the CRMs come with functionalities to create reports, graphs, dashboards and the like. However, they are not as advanced as they can be or as useful as specific reporting applications. To meet the needs of your business, it will be necessary to customize the CRM to include reports or acquire an analytical tool separately.

Updates and Support

All applications periodically require updates and hotfixes to be applied. In addition, updating basic software such as operating systems, browsers or office automation can also impact the CRM. In the case of manufacturers, they have a whole team dedicated to testing and developing hotfixes.

Manufacturers release updates or new versions every 18 months or so. This could be important in those large companies where a complete update can take several years and loses the support of the manufacturer.


All of these factors are important to keep in mind and can help you opt for a custom CRM or manufacturer CRM, but to simplify it further, there is a direct question to answer. Do we want to devote ourselves to developing software? If the answer is no, the decision is clear, we have to opt for a manufacturer CRM.

Software development might be costly. We have to think about performing requirements analysis, functional, design, prototypes, system and end-user documentation, training, technical support, developments and the like. All of them aren’t easy tasks and cost money. When you opt for a manufacturer CRM, all this is transferred to the manufacturer who has experience and the cost is distributed among its thousands of users.

However, it’s very possible that the software does not adapt exactly to your requirements. Custom CRM or manufacturer CRM? If you really need custom CRM software to help your business grow, contacting a professional development team like Innatos is your best choice.

Reasons to implement Point of Sale software for your business

What are the reasons to implement Point of Sale software for your business? In recent years, the needs of the consumer have changed due to the various developments through which technology has allowed businesses to evolve. Customers now find themselves in environments with an internet connection. The internet allows customers to make more informed purchases, which will help them obtain the best possible products.  


These days, customers can find the quality that they are looking for at the best prices. For this reason, the retail sector needs to find the best ways to offer better services and experiences for its customers. One of them is to adapt the points of sale to provide quality customer service. That’s why you should know the reasons to implement point of sale software for your business.


A point of sale software is a way to modernize the point of sale to speed up the sales and collection processes. For example, these processes include the cash settlement, the cuts, the issuance of tickets and invoices, cancellations, partial payments, among other functionalities. However, there are even more things that you can accomplish with a point of sale software, especially if you know the reasons to implement point of sale software for your business. 


The best and newest versions of point of sale software allow access to information at a deeper level in the store. For example, the number of products found in the inventory, frequent customer information, a customer’s purchase history, preferences and patterns of customer search, among others. This information allows businesses to know the tastes of their customers and offer them the services they are looking for. Additionally, it can even help you compliment their purchases by offering additional products.


What are the reasons to implement Point of Sale software for your business?


With the appropriate program, you can integrate inventory data, not only from a POS but also from others in the same chain. This is great when it comes to not losing sales. when the current business does not have certain products in its stock, because you can immediately find a way to fulfill the client’s request.


This is possible thanks to the fact that many current programs use connected, computer networks known as the cloud, to keep the information updated at all points of sale in real-time. There are many advantages that businesses can gain through these connected systems, and we will present in the next few paragraphs.


Learning the reasons to implement point of sale software for your business


Innatos - Finding informationGreater control of the information when you implement point of sale software. 

What can be done with point-of-sale software in the cloud? The inventory manager, the business owner, the purchasing staff and those in the sales area, all the people involved with the services, can access a cloud program. 

They can access it from a computer, tablet or even a cell phone to check the information of the company. In addition, the information can be accessed without having to be physically in the business or in the warehouse. Thanks to this, you can have better management of both inventories, warehouses, and sales.


Availability of information. 

When using systems in the cloud, we forget the dependence of single computer equipment. Why? Since you can share the folders with the information to all the personnel involved in the business. Additionally, they will have their respective accesses and restrictions so that they can only know the information that concerns them to their work area. 


Innatos - Implement Point of Sale Software - No WiFi ConnectionThe information available even if there is no connection.

We know that sometimes there might be problems even with internet connectivity. This might happen either because of the change of weather in some areas of the city or in the countryside the signal might get lost. However, stores will continue to operate even if there is someone with no signal. Additionally, the information will continue to be updated and synchronized either online or offline.


No limit on the number of points of sale. 

Regardless of whether you have three or twenty POSs, you can manage all the information and monitor the status of each one of them. Furthermore, you can do this without having to visit them all and assign the necessary tasks or modifications without having to be physically present.


Innatos - Implement Point of Sale Software - E-CommerceAdd online stores to the business when you implement point of sale software. 

With a point of sale software, you can also integrate online sales to your services, since they will share the same information as the business. For this reason, the changes made to the amount of stock of products in the physical store may also appear in the online store automatically.


A comprehensive business registry. 

The platforms include databases to know how much was sold, at what time, what the customers took. Additionally, it even includes other data such as the name of the seller or customer, the type of payment and more.


Innatos - Caclculator and sheets inside a circleBetter accounting control when you implement point of sale software

Although the objective of the program is not to keep accounting, it can be integrated with software specifically dedicated to this activity. This way, it can generate automated reports of balance sheets, financial statements, policies and all the information that the tax administration service requests from SMEs. In addition, having the information in cloud systems the information is facilitated since it’s not necessary to capture it manually and there are no possibilities of human errors.


Greater productivity of the work team. 

With a cloud program, the points of sale can have active personnel with a higher level of productivity. The reason is that they can assign tasks, review the progress and completion times. You can also send emails, messages and monitor the activities of each employee.


Innatos - Implement Point of Sale Software - Custome Loyalty 2Customer loyalty.

The POSs that have an online store and use strategies such as email marketing can ask their customers for their data. This way, you can send them information from the store by mail to keep them in touch with your business. This way, they will know the new product information, offers or promotions exclusively for registered customers.

A program that can be integrated with others for better management. 

Choosing the right software can allow you to become an intelligent business, to keep all your operations connected on a single platform to increase productivity and profitability.



There are many reasons to implement point of sale software for your business. If you still don’t have a point of sale software for your business, contact us or visit us at Innatos System Group and learn about the software solutions we have for you.


Building customer loyalty with CRM Software

The various uses of CRM (Customer Relationship Management) software are one of Innatos System Group’s specialties. This is one of the software solutions we provide and we believe it empowers businesses in many ways. Why? Because it provides endless applications that are very useful for your business. For example, building customer loyalty with CRM software.

Being a tool with many different uses, CRM software gives you benefits that transcend the sales and marketing department. Perhaps you are still in the process of discovering the many advantages of CRM software, such as building customer loyalty with CRM software. For that reason and to give your business an edge, we are going to present the useful ways in which CRM software can build customer loyalty. 


Building customer loyalty with CRM software? Let’s introduce some essential concepts first. 

Innatos - Building Customer Loyalty with CRM Software - CRM Essential ConceptsIn general, when we talk about CRM for customer loyalty, we mean two things. The first is that CRM is a management model focused on the relationship with customers. For this reason, CRM is not an automated software, but rather a management prototype focused on achieving customer satisfaction. In other words, it is a relational marketing strategy.

Second, we have to consider that CRM is software for customer relationship management. In order words, CRM refers to computer systems that support the administration of customer relationships, sales, and marketing. It takes care of the databases of these departments. Besides, it throws patterns of interaction between the company and the customers.

In both cases, the main objective of the CRM is to enrich the quality of customer service and to strengthen the brand and expand into new markets. That is why building customer loyalty with CRM software is important. Therefore, each company must devise campaigns dedicated to different aspects of customer relationships. These aspects include:


  • Conquer new customers
  • Maintain the current client portfolio
  • Regain old customers
  • Strengthen customer service
  • Optimize marketing campaigns


Likewise, the operation of CRM software has a very specific purpose. CRM software is focused on promoting and strengthening the relationship with your client. How? It helps prove to your potential and existing customers that they require your products and services. Since this becomes difficult to accomplish as companies grow, it’s smart to incorporate CRM strategies. You can incorporate these strategies into your CRM software for customer loyalty. Additionally, you can also strengthen your brand in the market.


Innatos - Building Customer Loyalty with CRM Software - Customer LoyaltyWhat is customer loyalty?

Let’s define customer loyalty in simple terms. Loyalty is achieved when you properly develop CRM strategies so that clients do not go to the competition. As a company, the loss of customers is one of your constant concerns. It’s time to change the perspective and begin to take care of creating favorable environments and strategies that minimize the loss of customers. That’s why you should be building customer loyalty with CRM software. With Innatos System Group, you’re going to learn more about building customer loyalty with CRM software.



Why Build customer loyalty with CRM software?

The customer loyalty process is always part of the customer management strategy. Also, a customer management strategy is an important part of the company’s strategic planning. For that reason, the CRM will help you determine patterns and consumption profiles to achieve customer loyalty.


What does it mean building customer loyalty with CRM software?

Building customer loyalty with CRM software requires the active participation of the marketing departments, customer service, and sales. All of them must make their particular contributions to make your customers pass through the inverted pyramid to achieve their loyalty. Afterward, your company should stay with them to keep them as clients. Of course, for this, you must choose the correct CRM. In order words, the CRM that responds and adapts to you and your needs.


What is the inverted pyramid and how does it help to build customer loyalty with CRM software?

Innatos - Building Customer Loyalty with CRM Software - Inverted PyramidIt’s a methodology to always keep updating the information of each client. This way, you will be able to know and use their information at all times. This data will help each one of the sales agents. Additionally, it will also be useful for the marketing and customer service departments. Why is it called an inverted pyramid? Because they are a series of events that guarantee customer loyalty. We will talk more about the inverted pyramid in a future article about CRM software.



The useful ways in which you can empower yourself in building customer loyalty with CRM software

Building customer loyalty with CRM software? To ensure that your company successful has loyal customers, it is essential that you use your CRM software in your everyday operations. The CRM software stores all kinds of data and transactions that will guide you in your strategy to create loyalty. To do this, you can program your CRM software to offer specialized technical solutions between departments.


Innatos - Focus On Marketing

CRM software with a focus on marketing

CRM software helps automate processes and procedures of the database to achieve the correct engagement with your clients. This is accomplished thanks to the fact that, once your customers are segmented, you can customize the offers and services. How? By analyzing their consumption patterns, which indicate what they are interested in.

This marketing is especially good at building customer loyalty with CRM software thanks to the power of analysis. It gathers the information in real-time and contrasts it with historical data and with current market data to guarantee the monitoring of the results obtained. In turn, this allows the adjustment of actions to meet the pre-established goals.


Innatos - Sales And Customer Service

CRM software for sales and customer service

CRM software can help you with monitoring and controlling the processes of the sales department. You can gather accurate data regarding closed deals and service quality. This approach is the reason for building customer loyalty with CRM software is so effective. CRM sales profit margins are determined by product, salesforce, cross-selling, recommendations, purchasing flows and every factor you can think of…

Additionally, CRM software can turn its focus towards the after-sales processes to determine customer loyalty values. The use of CRM software for customer loyalty facilitates the work of putting the customer at the center of all the operations, actions and strategies of the company. This helps to improve the personalized attention between your agents and your clients. Besides, it keeps constant and reliable data due to such interactions.



The same CRM offers you all these powerful approaches, which guarantees an integration between departments that allows the integral attention to the client. Innatos System Group helps you to start building customer loyalty with CRM software, that way you’ll be allowed to evaluate the status of your relationship with your clients at all times.

How an ERP helps your e-commerce build trust among your customers?

Do not lose customers. Increase their loyalty with ERP software and an effective e-commerce site. In this post, you will learn how an ERP helps your e-commerce build trust among your customers. The digital era has changed consumer habits, and electronic commerce is a reality already fully established. In recent years, the industry has had to reinvent itself in the digital medium to adapt to the needs of a new consumer profile, thus consolidating a whole new commercial culture.

It is no secret that e-commerce is a key driver of sales. It has been extended to such an extent that it has lost strength as a competitive advantage. Thus, a business that has an e-commerce site needs to differentiate itself to attract customers. And one of the main factors that make customers opt for a specific online store is the trust that this store inspires. How an ERP helps your e-commerce build trust among your customers is something you must know.

How an ERP helps your e-commerce build trust among your customers and the definition of an ERP system

Today, many companies are looking for an ERP system for their company, but what exactly is an ERP and how can it benefit a company? The term ERP refers to Enterprise Resource Planning, These programs are responsible for different internal operations of a company, from production to distribution or even human resources.

How an ERP helps your e-commerce build trust among your customers, online trust? It is obvious. In a buying process in which both suppliers and products are not physically present, distrust is a first level reaction. The alarms of the consumer who visits an e-commerce site, and they leave immediately before any indication of inefficiency or lack of seriousness. And in these types of situations, the consumer will most likely decide to leave the online store to search among the competition. For example, some other company that offers what they are looking for.

Lack of trust, as we can see, implies a sure loss of customers. That is why you must learn how an ERP helps your e-commerce build trust among your customers. To increase the confidence that the business instills, there are hundreds of practices that improve the brand image. All those that have to do with business processes and their management. For that reason, they might be improved by the use of an ERP system.

How an ERP helps your e-commerce build trust among your customers? ERP, and e-commerce integration to build trust

The proper functioning of the e-commerce site is the first guarantee of trust. And to enjoy perfect operation at the functional level, you need the joint effort of your e-commerce site and an ERP system. With the integrated potential of these two tools, you could avoid a whole series of typical (and serious) problems that usually occur within the framework of electronic commerce. Let’s see which ones and how.

How an ERP helps your e-commerce build trust among your customers, a thousand advantages, zero problems

The problem of the product not being in stock

The Achilles heel of electronic commerce. It has happened countless times, being the most common problem of online stores, and yet it’s one of the worst impressions that can be given to customers. The lack of synchronization between inventories and e-commerce means that the client does not obtain updated information about the products. Therefore, problems of the nature of ordering products that are not in stock begin to appear.

If your e-commerce site is integrated with your ERP, the database is updated every time there are changes in the inventories. This way you make sure that your customers get information about your products in real-time, that’s how an ERP helps your e-commerce build trust among your customers.

The problem of the order that never arrived

This is another very representative problem of online stores. Mistakes regarding orders or deadlines are extremely frequent. And its causes are diverse: from an erroneous registration of the shipping address to a bad labeling of the package. Any type of error has a place in this case if the management of shipments is not fully automated.

This is how an ERP helps your e-commerce build trust among your customers. Task automation is essential to eliminate the margin of human error. Once synchronized, ERP and e-commerce work in such a way that the flow of information between them is continuous and uninterrupted. Thus, the recorded data is 100% reliable. Besides, its management is automatic, avoiding duplication of information or erroneous records.

The problem of “nobody knows anything”

Another serious problem linked to the management of e-commerce is poor customer service, almost always caused by serious problems of communication. If the status of an order is unknown in any of the phases of the sales process, it is impossible to attend or solve any type of incident. If an order, for example, does not reach its destination, and the sales staff is not able to determine where it is or what could have happened, it is because the information is wrong or insufficient.

That’s why the image that the customer perceives of the company might be of negligence and incompetence. Thus, the confidence that inspires your brand depends on the quality of your customer service. Improving your customer service is how an ERP helps your e-commerce build trust among your customers.

The client needs to have all the information updated in real-time in e-commerce to make a purchase. In the same way, the sales team needs to know all the information related to the sales process. This information includes the state of the inventory and the monitoring of the shipping. It’s required to be able to attend any eventuality on time and properly. And this is only achieved by unifying the flow of information through the integration of e-commerce and ERP. That’s how an ERP helps your e-commerce build trust among your customers.

The recurring problem

“I need more time”. This phrase summarizes many attempts to improve some aspect of a business. In this case, the automation of tasks and the reduction of the margins of error provided by the integration of e-commerce and ERP, mean significant savings in resources and time. Resources and time that you can invest in other tasks that also help you strengthen the image of trust that you want to infuse customers with your brand.

How an ERP helps your e-commerce build trust among your customer

Take advantage of the time gained in practices such as optimizing your online store, making it mobile-friendly, intuitive and easy to use. You can also write specific instructions and be clear with return policies that help keep the customer informed to the fullest. And do not forget to advertise and make yourself known on social networks. The trust of your customers is also based on the shopping experiences of other users. A positive average rating will be a very important claim.

Elevate your e-commerce, that’s how an ERP helps your e-commerce build trust among your customers

These are just some of the many measures that can be taken to polish the brand image and build the confidence that your online store inspires. An ERP system is what you need to keep all internal tasks controlled and perfectly coordinated with your e-commerce. If you want to find the perfect ERP software for your company, in Innatos System Group we have what you need. We can also develop custom made software designed to match the requirements of any business.

What are the differences between ERP and CRM?

Often, clients ask about ERP and CRM, doubting the functionalities of each one, without knowing very well their difference. Therefore, they have doubts about which software interests them the most for their business. What are the differences between ERP and CRM? We will try to explain the differences between both, management software and clarifying concepts.


What does ERP and CRM mean?

ERP and CRM represent different concepts and software, but they are included together in the term of business management. ERP refers to Enterprise Resource Planning (Enterprise Resources Planning). On the other hand, CRM refers to the management of relations with customers (Customer Relationship Management). But what does this mean? Keep reading to learn more and find out.

Both the implementation of an ERP and that of a CRM seeks to adapt the company to digital transformation. They aim to improve productivity, control, and efficiency, but its fields of action are different.


ERP software

An ERP (Enterprise Resources Planning) is a software for internal use and procedures that do not directly affect the relationship with customers. The ERP works in the exchange of information between departments and the control of the same. In addition, it helps to reduce production costs, with the control of the stock and storage, and with the supervision of the sales. This software is not used for the management of sales, but, for example, in seeing which products are the best sellers. It also provides an invoice control and an accounting or payroll administration.

In other words, the ERP software controls a large part of the internal processes of a company, for example. It gives the production department inputs on the best-selling products and at the same time, aids in sharing information with the financial department on costs, benefits and other details. What are the differences between ERP and CRM?  In short, an ERP, which is usually a modular tool, acts on the following dimensions of a company:

The final objective of the ERP software is to centralize the integral management of a company is a tool, looking for better interdepartmental communication and better access to data.

Now, an ERP is a complex software that requires complex actions and decisions. By joining so many departments, hiring is usually expensive. When performed many times to maintenance is also expensive. By bringing together so much information, learning and training is usually long and complex. When joining so many parts, the same happens with the setup of the software, requiring time, effort and money.

ERP’s functions

An ERP is usually a software that is installed in medium and large-sized companies. The reason is that we are talking about an important investment in both economic, time and personal aspects. At the same time, not all companies manage stock or manufacture products. For example, agencies, consultants and other professional services companies, and these essential modules when taking advantage of an ERP.

There are many questions that a company has to ask before undertaking the implementation of this draft. For that reason, not all companies, whether by size or nature, need it. However, both ERP and CRM are tools that usually have a positive impact on a company. An ERP, given its great breadth, can contribute great things to a company’s balance sheet.


CRM software

The CRM (Customer Relationship Management) is a software that exists to create objectives and raise strategy. Once the ERP’s results are reviewed, it’s the turn to work with the CRM. This software is a tool that does affect the relationship with customers and external processes. The purpose of the CRM is to organize the information of the client. It places it in the center of the company. Then, it helps in the management or commercial follow-up. Thanks to CRM software, a company is able to draw up both sales and marketing strategies.

What are the differences between ERP and CRM?  Unlike the ERP, CRM software contains customer information, making it a more dynamic and agile tool both in use and implementation, learning, functionality, and price. CRM refers to a business model that seeks to identify the most valuable leads for the company. In addition, it helps in managing their relationships in an efficient and decisive way in order to achieve not only the sale but loyalty.

CRM’s functions

The main functions of CRM software and what can be expected from it are:

  • The automation of sales processes, from the leads generated, the registration of the leads, the follow-up of the same, alert system or task management.
  • Store and activate customer information such as emails, posts, interactions with the company, meetings, source of attribution and others.
  • Creation of segments for different marketing or sales objectives, such as strategy planning, communications segmentation, sales forecasting and more.
  • Commercial monitoring and creation of processes in it.

The implementation of a CRM is essential to carry out a refined and successful marketing. Promotion or communication actions should be segmented as much as possible to increase conversion rates and minimize costs both by lead and by customer. Needless to say, CRM is also key to the proper performance of the commercial department of any company.

In short words, CRM  is a client-centered software whose purpose is to improve relationships with the company (both before and after-sales) and increase sales.  Unlike ERP, CRM is useful in all types of companies.


Can companies work with ERP and CRM at the same time?

It will depend on the nature of each company and the suitability of implementing two tools with such depth in it. In fact, traditional ERP implementations used to incorporate a CRM module. However, ERP developers usually have an external and independent CRM since it is advisable to have software dedicated especially to the commercial task.

In conclusion and that being said, ERP and CRM are fully compatible. They are different and have to be measured by different scales, but their work in a company is complementary. Both tools are designed to make the most of the resources of the company. If you want to find the perfect ERP or CRM software for your company, in Innatos System Group we have what you need. We can also develop custom made software designed to match the requirements of any business.


The Importance of a Point of Sale System

Nowadays a business that does not have technology is obsolete and the reality is that in a world as competitive as that of business, you cannot afford to be one step back. What is a point of sale system (POS System for short)? What are the benefits of having a point of sale system? Keep reading to know more about this system that can help your business grow.
A point of sale software system is a basic element, it is like having your team of experts advising you in each of your decisions, making sure that everything works correctly. But this is not the only reason why you should consider acquiring this software. In this blog, we will talk about the different benefits of having a point of sale system.

Why the importance of a point of sale system?


The point of sale system is one of the most important technologies that a large number of businesses and companies, in general, can offer to the public today. It is undoubtedly an excellent way to update and streamline processes. On this particular occasion, we will know its benefits. There are different benefits of having a point of sale system, we will go through some of the most important.

Although this type of development is already available in many places, there are still those who doubt what it can offer and prefer to continue working traditionally. This may be because they have not received complete and adequate information about this technology. Everything changes when you think or think about the importance of this type of software and others. When this happens, you realize that, sooner or later, it is essential to update, This is because more and more companies are doing it. There are plenty of benefits of having a point of sale system, so many businesses implement it in their branches.


What are the benefits of having a point of sale system?


Simplicity in business.

The point of sale system has been characterized since its inception. Why? Because it gives people the ability to carry out indispensable processes in an agile manner and with a minimum error rate in case this may exist. This advantage applies to both large companies and even smaller businesses due to the excellent functionality of each of the tools it offers.

Better administration

When you have software like this that turns out to be highly functional, all processes get an improvement. Therefore, you can have reports, closures, cuts, arches and more tools and applications in order. This is so that the information is found available whenever it is necessary to extract it, consult it, or use it to collect reports or obtain relevant data. In this way, you can know at any time of the day how sales are going or what you can expect in the day.

Advanced technology

This is one of the most important benefits of having a POS software for your business. It is one of the main reasons why so many companies and businesses have adopted it in their daily processes and work. Previously, it was common to make use of cash registers that allowed workers to collect and give change. Although this at the time could be practical, it did not give the advantages or information at the time that can be had today.

That is to say, it was not possible to know how many specific items had been sold, especially if there were many variants. If you wanted to know this type of information, this took a long time, and you had to interrupt the occupation of the manager in turn, which turns out to be very annoying for customers.

Information in the cloud

One of the most outstanding benefits of having a point of sale system is that the information that is thrown can be easily uploaded to the cloud. It is for this reason that everything is properly secured and protected so that it can be reviewed or consulted at the time it is wish. As we know, previously everything was handled based on a large number of papers. This made the information very vulnerable and was easily lost, was the victim of theft and plagiarism, or that by accident it was deleted.

However, today this is something that should no longer be dealt with. In the present, companies that work with this type of software or with the SAP system can do so with confidence. With point of sale system, you will know at all times that your information is protected and available.

Agility in the processes

Thanks to the technology offered by these systems, currently all processes have been streamlined and simplified. We live in an era in which people live in a hurry and time is too valuable to lose. That is why when a person approaches a store or business in search of a product, sometimes it takes time as necessary to choose, or even try on clothes in the case of this type of business. However, once you have the products that you will take, you do not want to wait too long in the line of boxes. Quite the opposite, you want to continue with your activities and not lose waiting in line for more than five minutes.

It is proven that people who do not have time to line up and have had to wait in business for longer than they had in mind. They have decided to opt for other forms of purchase or to purchase their products in different places if the line takes too long. How many times it has not happened to us while formed in the row of a supermarket or department store. Just before it is our turn, the cashier must make her cut, which is tedious and time-consuming.




However, with the point of sale system, this process that is still necessary can be expedited without customers having to wait too long in line to pay for their items. And not only that, but by having it you can know how to detail what products are sold in each purchase, as well as the total and separate cost of each of them.

Innatos System Group can provide the perfect point of sale system for your company. This way, you can experience all the benefits of having a point of sale system. Besides, we can develop a custom point of sale system for your business. This custom software will be specially designed to fit your necessities. Contact us today and learn more about our products and services.




The Five Benefits of a CRM Software System

Collecting and organizing data from actionable customers is a full-time job. It is a key part of any business that seeks to grow and expand. What are the benefits of a CRM software system? The relationship with your customers is a process that does not forgive mistakes. Therefore, it is vital to invest in a high-quality tool for the management of the relationship with the client, better known as CRM.

A CRM software system is a must for any company that wants to improve customer service. A CRM software system offers a series of advantages that will help you identify, understand and help your clients. With a CRM software system, you will never have to worry about losing revenue as a result of incomplete data. Below, we present to you there are five benefits of a CRM software system. These benefits can help your company find success.


1. Improve your information organization


The more you know about the customers of your company, the better the experience you will provide them with your products or services. Everything they buy and all the interactions they have with your organization must be identified, documented and registered. To do this, you must go beyond sticky notes and disorganized filing cabinets. This is one of the benefits of a CRM software system.

To improve the organization of your information, you began to use advanced organizational technology. This technology is very useful and versatile. Not only can you quantify and categorize data accurately for future reference, but also make that data available in all departments.

Thanks to the benefits of a CRM software system, all this becomes a possibility. This type of software allows you to store an extensive list of clients and any important information related to them. Access to the file is even more convenient than before due to the cloud. For this reason, no matter who helps the client in question, everyone will have the same data available instantly. This will result in less time wasted for customers and employees.


2. CRM improves communication


As we mentioned earlier, the benefits of a CRM software system make it possible for any employee to provide the same level of service. How is this achieved? By having access to the same customer data. After all, customers will not always be in contact with the same employee. Even if your customers have a single primary point of contact, it is very likely that at some point that contact will not be available. When this happens, the client is likely to be forced to work with someone new. This causes many clients to face the prospect of having to “start over” with someone who does not understand their preferences and problems.

One of the benefits of a CRM software system is that it eliminates this concern by making detailed customer information communicable to whoever needs it. It does not matter who is currently assisting the client since they will work with the same information. In addition, a CRM software system is cloud-based and accessible from any device with an internet connection. Therefore, the communication benefits of a CRM with a mobile device version are not limited to the office.


3. CRM improves its customer service


Time is valuable, which also includes the time of your clients. And, if your customers experience a problem that needs a solution, they will be dissatisfied unless that problem can be quickly solved. With CRM, as soon as a client communicates with your company, your representatives can recover all available activity. This information will be related to past purchases, preferences and anything else that can help them find a solution. This is an important benefit of a CRM software system.

In many cases, the most experienced representatives, armed with past information and history, will be able to locate a solution in the first few minutes. And all this is achieved thanks to a database of possible problems. And, in case a solution is not easily apparent, you can call other representatives. You can even resort to crowdsourcing to get answers through customer portals. With CRM, customer service becomes one of the strengths of your company.


4. Automation of daily tasks


Completing a sale is never as easy as getting a customer to agree to compromise. Along with the superficial details of any sale, there are hundreds of smaller tasks that must be completed in order for everything to work properly. The forms must be completed, the reports must be sent, the legal problems must be solved. Here we find another benefit of a CRM software system. These complementary tasks are a vital aspect of the sales process.

The best CRM systems are designed to relieve the burden of many of these tasks from the shoulders of employees. And everything is achieved thanks to the magic of automation. This means that their representatives will be able to focus their efforts more towards closing potential clients and solving customer problems. On the other hand, the automated CRM system takes care of the details.


5. Greater efficiency for multiple equipment


The communication is stored automatically. This allows operators to view emails, the calendar and the details of telephone calls in an easily accessible place. In addition, the ability of several teams to access the same information is added. When this occurs, it significantly increases the amount of progress possible. Undoubtedly, one of the most important benefits of a CRM software system.

Sales, marketing and customer service teams can share valuable information about customers. In this way, the process is facilitated to obtain the desired result when closing a sale, offering new products or providing excellent customer service. Each department can now obtain the correct information for the corrected person. With this new facility, teams can work together to improve the overall performance of the company.



The benefits of a CRM software system make this an indispensable tool for any business. In Innatos System Group we have everything that you and your corporation need to convert more prospects into clients and expand your business. Contact us today and ask about our services.