Tips To Improve Your Internal Communications Career Prospects In 2022. Is it your new year’s resolution to take your career to the next level in 2022? Whether you’re a communications generalist looking to specialize, or you’ve already made the decision to focus on internal comms it’s good to have a plan so that you can get your dream job.
The good news is that Internal communications are now being valued by companies from all over the world. Some time ago it was still treated as a minor career.
With a change of perspective in many businesses, staff communications even have their own set of responsibilities. More and more, companies are looking for leaders in the internal communications space and are appointing directors of internal or staff communication who have their teams.
Starting this new path in your career can be challenging: there are more candidates than there are positions. Corporate communications jobs, in general, have been more competitive over the past few years as many lay-offs in the allied industries of journalism and media have seen the recently retrenched seek a career change.
Recruiters looking for an internal communications director are seeking someone who understands internal communications thoroughly, can exercise initiative to achieve outstanding results, is creative and has solid problem-solving skills, can exert influence and demonstrate thought leadership to senior management, and can lead and direct team members to perform at their peak.
Tips To Improve Your Internal Communications Career Prospects In 2022
These are some of the most important things to consider in your corporate communications career path if you want to reach for a promotion this year:
Update and review your resume, Improve Your Internal Communications Career.
But if you’re looking to go to the next level in your internal communication career, you should critically review and re-evaluate your resume to ensure that your internal communications experience is showcased, particularly if you have worked in more generalist communications roles in the past where internal comms has been one of many areas of focus in your job.
Make sure you highlight all the key achievements in the internal communications space, including results of campaigns and improvements you have brought about in your communications manager career.
Invest in further training and development.
Investing in development is an investment in yourself and your future. You can expand on your existing skill with new ones.
Further training that could make you stand out from the rest of the pack when it comes to landing that next job could include taking a long or short course in stakeholder relations or community engagement, learning how to use specific software packages, gaining an additional qualification in management and leadership, or even people-based disciplines such as human resources or psychology which could complement your internal communications manager skills.
In addition to formalized qualifications, staying up-to-date with industry trends and innovative new practices can help to set you apart from the competition.
Go above and beyond in your current role, Improve Your Internal Communications Career.
Instead of just sticking to your current job description, identify internal communication challenges and think outside the box for ways to improve them.
For example, if your internal communications are not getting the reach and information isn’t being retained, you can use new tools to assist such as DeskAlerts where you can send notifications to staff desktops. You can use the metrics with DeskAlerts and also surveys to gather info about how information has been retained and outcomes have improved. This can be used as an example of your ability to lead and solve problems.
Wherever possible, always over-deliver on your KPIs. Having stakeholders who can vouch for your performance is a great asset when you are looking for a promotion. If you get amazing results, people will be more than happy to sing your praises.
Find a mentor.
A mentor is a peer who can help you to guide and shape your career by offering valuable knowledge and experience. You can opt for a mentorship program, or even make an informal arrangement with someone you trust.
You can find a mentor in several places: from within your company, they might be a former boss.
or a member of a professional association you also belong to. Your mentor doesn’t even necessarily have to be a senior leader in communications: They can be from another industry entirely with a sound understanding of, and experience in, obtaining high-level positions and can help you work towards your career goals.
Join a professional association, Improve Your Internal Communications Career.
Joining a professional industry association will help to give you a competitive advantage as it will demonstrate to future employers that you are an engaged and active member of the internal communications profession, striving for excellence and invested in being informed and helping to shape the direction of the profession.
Not only is a professional association a great source of knowledge keeping up with new trends, technological advances, legislation and so on that can affect internal communicators, they often provide lots of short courses and networking events that can help you to get inspiration to improve internal communications in your current and future roles.
Networking opportunities are also important for finding out about new jobs sometimes positions are never advertised and word of mouth is everything. Getting to know leaders in your industry and positioning yourself as a peer might lead to a new, opportunity. Contact us!