Do not lose customers. Increase their loyalty with ERP software and an effective e-commerce site. In this post, you will learn how an ERP helps your e-commerce build trust among your customers. The digital era has changed consumer habits, and electronic commerce is a reality already fully established. In recent years, the industry has had to reinvent itself in the digital medium to adapt to the needs of a new consumer profile, thus consolidating a whole new commercial culture.
It is no secret that e-commerce is a key driver of sales. It has been extended to such an extent that it has lost strength as a competitive advantage. Thus, a business that has an e-commerce site needs to differentiate itself to attract customers. And one of the main factors that make customers opt for a specific online store is the trust that this store inspires. How an ERP helps your e-commerce build trust among your customers is something you must know.
How an ERP helps your e-commerce build trust among your customers and the definition of an ERP system
Today, many companies are looking for an ERP system for their company, but what exactly is an ERP and how can it benefit a company? The term ERP refers to Enterprise Resource Planning, These programs are responsible for different internal operations of a company, from production to distribution or even human resources.
How an ERP helps your e-commerce build trust among your customers, online trust? It is obvious. In a buying process in which both suppliers and products are not physically present, distrust is a first level reaction. The alarms of the consumer who visits an e-commerce site, and they leave immediately before any indication of inefficiency or lack of seriousness. And in these types of situations, the consumer will most likely decide to leave the online store to search among the competition. For example, some other company that offers what they are looking for.
Lack of trust, as we can see, implies a sure loss of customers. That is why you must learn how an ERP helps your e-commerce build trust among your customers. To increase the confidence that the business instills, there are hundreds of practices that improve the brand image. All those that have to do with business processes and their management. For that reason, they might be improved by the use of an ERP system.
How an ERP helps your e-commerce build trust among your customers? ERP, and e-commerce integration to build trust
The proper functioning of the e-commerce site is the first guarantee of trust. And to enjoy perfect operation at the functional level, you need the joint effort of your e-commerce site and an ERP system. With the integrated potential of these two tools, you could avoid a whole series of typical (and serious) problems that usually occur within the framework of electronic commerce. Let’s see which ones and how.
How an ERP helps your e-commerce build trust among your customers, a thousand advantages, zero problems
The problem of the product not being in stock
The Achilles heel of electronic commerce. It has happened countless times, being the most common problem of online stores, and yet it’s one of the worst impressions that can be given to customers. The lack of synchronization between inventories and e-commerce means that the client does not obtain updated information about the products. Therefore, problems of the nature of ordering products that are not in stock begin to appear.
If your e-commerce site is integrated with your ERP, the database is updated every time there are changes in the inventories. This way you make sure that your customers get information about your products in real-time, that’s how an ERP helps your e-commerce build trust among your customers.
The problem of the order that never arrived
This is another very representative problem of online stores. Mistakes regarding orders or deadlines are extremely frequent. And its causes are diverse: from an erroneous registration of the shipping address to a bad labeling of the package. Any type of error has a place in this case if the management of shipments is not fully automated.
This is how an ERP helps your e-commerce build trust among your customers. Task automation is essential to eliminate the margin of human error. Once synchronized, ERP and e-commerce work in such a way that the flow of information between them is continuous and uninterrupted. Thus, the recorded data is 100% reliable. Besides, its management is automatic, avoiding duplication of information or erroneous records.
The problem of “nobody knows anything”
Another serious problem linked to the management of e-commerce is poor customer service, almost always caused by serious problems of communication. If the status of an order is unknown in any of the phases of the sales process, it is impossible to attend or solve any type of incident. If an order, for example, does not reach its destination, and the sales staff is not able to determine where it is or what could have happened, it is because the information is wrong or insufficient.
That’s why the image that the customer perceives of the company might be of negligence and incompetence. Thus, the confidence that inspires your brand depends on the quality of your customer service. Improving your customer service is how an ERP helps your e-commerce build trust among your customers.
The client needs to have all the information updated in real-time in e-commerce to make a purchase. In the same way, the sales team needs to know all the information related to the sales process. This information includes the state of the inventory and the monitoring of the shipping. It’s required to be able to attend any eventuality on time and properly. And this is only achieved by unifying the flow of information through the integration of e-commerce and ERP. That’s how an ERP helps your e-commerce build trust among your customers.
The recurring problem
“I need more time”. This phrase summarizes many attempts to improve some aspect of a business. In this case, the automation of tasks and the reduction of the margins of error provided by the integration of e-commerce and ERP, mean significant savings in resources and time. Resources and time that you can invest in other tasks that also help you strengthen the image of trust that you want to infuse customers with your brand.
How an ERP helps your e-commerce build trust among your customer
Take advantage of the time gained in practices such as optimizing your online store, making it mobile-friendly, intuitive and easy to use. You can also write specific instructions and be clear with return policies that help keep the customer informed to the fullest. And do not forget to advertise and make yourself known on social networks. The trust of your customers is also based on the shopping experiences of other users. A positive average rating will be a very important claim.
Elevate your e-commerce, that’s how an ERP helps your e-commerce build trust among your customers
These are just some of the many measures that can be taken to polish the brand image and build the confidence that your online store inspires. An ERP system is what you need to keep all internal tasks controlled and perfectly coordinated with your e-commerce. If you want to find the perfect ERP software for your company, in Innatos System Group we have what you need. We can also develop custom made software designed to match the requirements of any business.